Carol's Daughter is a pioneering American company specializing in natural hair care, body care, and skincare products. Founded in 1993 by Lisa Price in her Brooklyn kitchen, the brand is celebrated for its use of natural ingredients and formulations crafted with love, particularly catering to the needs of individuals with textured hair. Carol's Daughter aims to provide high-quality, effective beauty solutions while fostering a sense of community and celebrating diverse beauty. Acquired by L'Oréal in 2014, the brand continues its mission under the umbrella of the global beauty leader, expanding its reach and impact.
Brand management, marketing strategy, product development oversight, and administrative functions for the Carol's Daughter brand, leveraging L'Oréal's extensive corporate resources and expertise.
The L'Oréal USA headquarters at 10 Hudson Yards is a state-of-the-art, LEED Gold certified building, featuring modern amenities, collaborative workspaces, and advanced technology infrastructure.
The work culture is reflective of L'Oréal's global environment: dynamic, innovative, and fast-paced, with a strong emphasis on diversity, inclusion, and sustainability. The Carol's Daughter brand team likely maintains its unique entrepreneurial spirit and community focus within this larger corporate setting.
Housing Carol's Daughter within L'Oréal's flagship US headquarters in Hudson Yards signifies the brand's importance and integration into a leading global beauty company, providing access to world-class facilities and a strategic position in a major commercial hub.
Carol's Daughter products are distributed internationally through L'Oréal's extensive global network. This allows the brand to reach consumers in key markets across North America (primarily the USA and Canada), Europe, Africa, and other selected regions. Global functions supporting the brand, such as international marketing coordination, supply chain management, and research and innovation, are integrated within L'Oréal's international operational structure, ensuring broad market access and consistent brand representation worldwide.
10 Hudson Yards
New York
NY
USA
Address: N/A (various L'Oréal corporate locations worldwide)
To effectively leverage L'Oréal's extensive global infrastructure, supply chain, and market expertise to support the Carol's Daughter brand's presence and growth in various regions worldwide.
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As of April 2025, Carol's Daughter' leadership includes:
Carol's Daughter has been backed by several prominent investors over the years, including:
No specific senior executive new hires or departures directly for the Carol's Daughter brand leadership have been publicly announced in the last 12 months. Key leadership changes and appointments would typically occur within L'Oréal's Multicultural Beauty division or broader L'Oréal USA structure.
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As Carol's Daughter is a brand operating under L'Oréal USA, corporate email communications typically adhere to L'Oréal's standard email format. For reaching out to individuals at the corporate level associated with the brand, this format would be applicable.
[first].[last]@loreal.com
Format
jane.doe@loreal.com
Example
80%
Success rate
Global Cosmetic Industry • February 12, 2024
Carol's Daughter, in partnership with The Mama Glow Foundation, announced the continuation of their 'Love Delivered' initiative. This program is aimed at providing grants and comprehensive support to Black doulas to help address and combat Black maternal health disparities in the United States....more
PR Newswire • December 5, 2023
Carol's Daughter announced a collaboration with Warner Bros. Pictures for the film 'The Color Purple,' releasing a special collection of its best-selling hair care products. The products feature limited-edition packaging inspired by the movie, celebrating sisterhood, resilience, and Black beauty....more
Essence • October 26, 2023
Lisa Price, the founder of Carol's Daughter, shared insights on the brand's remarkable 30-year journey in an interview with Essence. She discussed its significant impact on the natural hair movement, its enduring commitment to its community, and the celebrations marking three decades of success in the beauty industry....more
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