Carl F. Bucherer
Carl F. Bucherer's Overview
Carl F. Bucherer is a distinguished Swiss luxury watch manufacturer with a rich heritage dating back to 1888 when Carl Friedrich Bucherer opened his first watch and jewelry shop in Lucerne, Switzerland. The brand, officially launched in 2001 as an independent entity within the Bucherer Group, is renowned for its exceptional craftsmanship, technical innovation (particularly in peripheral technology for its in-house movements), and sophisticated, timeless designs. It is one of the few Swiss watch brands that manufactures its own movements. Carl F. Bucherer timepieces are coveted by watch connoisseurs globally for their precision, distinctive style, and connection to the brand's deep horological roots. In August 2023, Rolex SA acquired the Bucherer Group, including the Carl F. Bucherer brand, with Bucherer stated to continue operating independently.
Where is Carl F. Bucherer's Headquarters?
HQ Function
Global brand management, strategic direction, marketing, sales administration, and design inspiration. It serves as the central hub for the Carl F. Bucherer watch brand's operations and is part of the larger Bucherer Group facilities in Lucerne.
Notable Features:
Situated in Lucerne, the historic home of the Bucherer company. The headquarters benefits from its location in a city renowned for tourism and luxury, and is closely associated with the iconic Bucherer flagship store on Schwanenplatz, a landmark in itself.
Work Culture:
A blend of traditional Swiss precision and a forward-looking approach to watchmaking. Employees likely experience a culture valuing heritage, meticulous craftsmanship, innovation in movement technology, and international collaboration. Following the Rolex acquisition, there's an anticipation of continued operational independence while benefiting from the parent company's stability.
HQ Significance:
Symbolizes the brand's origin and enduring legacy since 1888. Lucerne is central to the Bucherer family story and the Swiss watchmaking industry, providing a strong foundation for its global brand identity.
Values Reflected in HQ: The Lucerne headquarters reflects values of heritage (being in the founding city), quality, global reach, and the prestige associated with Swiss watchmaking. Its modern infrastructure supports efficiency and global brand management.
Location:
Carl F. Bucherer supports its global operations through its headquarters in Lucerne, a state-of-the-art manufacture in Lengnau, Switzerland, regional offices in key markets, and an extensive distribution network of authorized retailers and exclusive boutiques in major cities across Europe, the Americas, Asia, and the Middle East. This comprehensive presence ensures brand visibility, accessibility for customers, and dedicated after-sales service worldwide, reinforcing its status as a global luxury watchmaker.
Street Address:
Langensandstrasse 27
City:
Lucerne
State/Province:
LU (Canton of Lucerne)
Country:
Switzerland
Carl F. Bucherer's Global Presence
Lengnau, Bern, Switzerland
Address: Industriestrasse 12, 2543 Lengnau BE, Switzerland (Carl F. Bucherer Technologies SA)
Serves as the technical heart of the brand, ensuring the quality and innovation for which Carl F. Bucherer watches are known. Located in a key Swiss watchmaking region.
Hong Kong, SAR China
Address: Bucherer Hong Kong Limited, Unit 03-05, 20/F, The L. Place, 139 Queen's Road Central, Central, Hong Kong
To cater to the significant demand for luxury Swiss watches in the APAC region, build brand presence, and support retail partners and boutiques.
Miami, FL, USA
Address: Carl F. Bucherer North America, Inc., 703 Waterford Way, Suite 350, Miami, FL 33126, USA
To develop the brand's presence, support authorized dealers, and provide customer service to clients in the United States and Canada.
Buying Intent Signals for Carl F. Bucherer
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Executive Team of Carl F. Bucherer
As of April 2025, Carl F. Bucherer' leadership includes:
Investors of Carl F. Bucherer
Carl F. Bucherer has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The primary executive-level news in the last 12 months is the strategic acquisition of Bucherer Group, including Carl F. Bucherer, by Rolex SA in August 2023. This ensures continuity with the existing Bucherer Group leadership under CEO Guido Zumbühl, while marking a new chapter for the brand. No other specific high-profile executive hires or exits for the Carl F. Bucherer brand itself have been widely publicized in this period. Key appointments like the CMO (Uwe Liebminger, Jan 2023) occurred just prior to this 12-month window.
Technology (Tech Stack) used by Carl F. Bucherer
Discover the tools Carl F. Bucherer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Carl F. Bucherer Email Formats and Examples
Carl F. Bucherer, as part of the Bucherer Group, likely utilizes standard corporate email formats, commonly involving combinations of first name, last name, and initials. Specific department or regional emails might also be used for external communication.
[first].[last]@carl-f-bucherer.com or [first_initial][last]@carl-f-bucherer.com
Format
jane.doe@carl-f-bucherer.com
Example
75%
Success rate
News and media
Hodinkee • August 24, 2023
Carl F. Bucherer Parent Company Bucherer Acquired by Rolex
Rolex SA announced its acquisition of the Bucherer Group, a globally renowned watch retailer and owner of the Carl F. Bucherer watch brand. Bucherer will retain its name and continue to operate as an independent business, with its management team remaining in place. This move aims to preserve the long-standing partnership between the two brands and secure Bucherer's future....more
Monochrome Watches • March 27, 2024
Carl F. Bucherer Unveils New Manero Peripheral BigDate Models
Carl F. Bucherer expanded its Manero Peripheral collection with new BigDate models, featuring striking new dial colors such as blue, salmon, green, and grey. These timepieces showcase the brand's signature peripheral rotor technology and in-house CFB A2011 calibre, combining technical prowess with elegant aesthetics....more
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