CARiD
CARiD's Overview
CARiD.com is a prominent American e-commerce company specializing in the retail of automotive parts, accessories, and tools. They offer an extensive online catalog catering to a wide range of vehicle makes and models, providing products for car enhancement, repair, and maintenance. Known for its broad selection and digital shopping experience, CARiD.com serves automotive enthusiasts and everyday drivers alike. The company's assets were acquired by an affiliate of WBITT LLC in early 2024.
Where is CARiD's Headquarters?
HQ Function
Serves as the primary operational hub, encompassing warehousing, logistics, customer service, marketing, technology development, and corporate administrative functions for the e-commerce business.
Notable Features:
The facility likely includes extensive, modern warehousing space optimized for e-commerce fulfillment, integrated with contemporary office facilities for corporate staff.
Work Culture:
A dynamic, fast-paced, and customer-centric environment typical of e-commerce leaders. Emphasis is placed on efficiency, product knowledge, technological innovation, and collaborative teamwork across various departments.
HQ Significance:
The Cranbury headquarters is central to CARiD.com's U.S. and international distribution network, managing vast inventory, ensuring timely order fulfillment, and housing the core teams that drive the company's online retail operations.
Values Reflected in HQ: The headquarters' operations reflect CARiD.com's commitment to comprehensive product availability, operational efficiency, customer satisfaction, and leveraging technology for a seamless online shopping experience.
Location:
CARiD.com primarily serves customers in the United States but also supports a global clientele through international shipping for a significant portion of its product catalog. Its global presence is facilitated by its robust e-commerce platform, international order processing capabilities, and customer service accessible to customers worldwide. Key functions supported globally include online sales, international logistics and shipping, and multi-channel customer support.
Street Address:
1 Corporate Drive
City:
Cranbury
State/Province:
NJ
Country:
USA
CARiD's Global Presence
Buying Intent Signals for CARiD
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Executive Team of CARiD
As of April 2025, CARiD' leadership includes:
Investors of CARiD
CARiD has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant development impacting CARiD.com's leadership in the last 12 months was the acquisition of its assets by an affiliate of WBITT LLC in early 2024. This followed the Chapter 11 bankruptcy filing of its former parent company, Parts iD, Inc. Such transitions typically involve reviews and potential restructuring of the executive team. Prior to this, Parts iD, Inc. saw its CEO resign in August 2023.
Departures
Technology (Tech Stack) used by CARiD
Discover the tools CARiD uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CARiD Email Formats and Examples
CARiD.com likely utilizes common corporate email formats. While multiple patterns might exist, a frequent structure is [first].[last]@carid.com. Verification of specific email addresses is recommended before outreach.
[first].[last]@carid.com
Format
jane.doe@carid.com
Example
75%
Success rate
News and media
ABFJournal • March 12, 2024
Fifth Street Capital Advises on Acquisition of Parts iD Assets by WBITT
Fifth Street Capital Advisors announced its role in advising on the acquisition of substantially all assets of Parts iD, Inc. (which operated CARiD.com) by an investment group led by WBITT, LLC. This followed Parts iD's Chapter 11 bankruptcy filing....more
GlobeNewswire • December 21, 2023
Parts iD, Inc. Announces Stalking Horse Bidder and Intention to Initiate Chapter 11 Proceedings
Parts iD, Inc., the parent company of CARiD.com, announced its intention to file for Chapter 11 bankruptcy and had entered into a stalking horse asset purchase agreement with an investor group led by an affiliate of WBITT LLC for substantially all of its assets, including CARiD.com....more
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