CarFirst, launched in 2016, revolutionized the used car market in Pakistan by providing a transparent and convenient platform for buying and selling pre-owned vehicles. It offered services like car inspections, financing, and secure transactions, aiming to organize the fragmented local auto market. CarFirst was part of Frontier Car Group (FCG), which was later majority-acquired by OLX Group. Consequently, CarFirst became a key component of OLX Autos in Pakistan. However, in June 2023, OLX Group announced the cessation of OLX Autos operations in several markets, including Pakistan, which directly impacted CarFirst's active operations. This page reflects information about CarFirst during its operational period and its legacy.
Served as the main administrative, strategic, and operational hub, overseeing technology development, marketing, finance, and customer support for its network of purchase and inspection centers across Pakistan.
Likely modern office facilities designed to support a fast-paced tech and operations-driven company, including open-plan workspaces and meeting rooms.
Known for a dynamic, fast-paced, and entrepreneurial environment, typical of tech startups. Emphasis on innovation, customer service, and achieving growth targets in a competitive market.
The Karachi HQ was crucial for establishing and scaling CarFirst's innovative business model in Pakistan, coordinating a complex network of physical inspection centers with an online platform.
CarFirst's operations were primarily focused within Pakistan, with a significant network of inspection and purchase centers across major cities. As part of Frontier Car Group and later OLX Autos, it benefited from the global expertise and resources of these larger entities, but its customer-facing services were localized to the Pakistani market. OLX Group, its parent company, had a broad international presence in online classifieds and marketplaces.
[Specific street address not publicly detailed, typically a corporate office within a major commercial area]
Karachi
Sindh
Pakistan
Address: [Various inspection center addresses throughout the city]
Served as a primary center for CarFirst's operations in the Punjab region, facilitating a high volume of car sales and purchases.
Address: [Various inspection center addresses throughout the city]
Catered to the demand in the northern part of Pakistan, including expatriates and government employees.
Address: [Various inspection center addresses throughout the city]
Expanded CarFirst's reach within the densely populated areas of Punjab, complementing the Islamabad operations.
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As of April 2025, CarFirst' leadership includes:
CarFirst has been backed by several prominent investors over the years, including:
Following the June 2023 announcement by OLX Group to cease OLX Autos operations in Pakistan, significant executive changes, primarily exits, would have occurred as CarFirst's operations wound down. Specific individual exit announcements are not widely publicized, but the cessation of operations implies a dissolution of the existing executive structure for CarFirst as an active entity.
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During its operational period, CarFirst likely used common corporate email formats. The most probable formats would include first name, last name, or initials combined with the company domain.
Common formats: [first].[last]@carfirst.com or [first_initial][last]@carfirst.com
Format
example.person@carfirst.com or eperson@carfirst.com
Example
65-75 (Estimated success rate for common corporate email formats during its operational time; accuracy cannot be guaranteed now)%
Success rate
Reuters / Company Statements • June 8, 2023
OLX Group, owned by Prosus, announced the discontinuation of its OLX Autos operations in several markets, including Pakistan, Argentina, and Mexico. This decision directly impacted CarFirst, which operated under the OLX Autos umbrella in Pakistan, leading to the cessation of its active trading services....more
TechCrunch • November 12, 2019
OLX Group significantly increased its investment in Frontier Car Group (FCG), the parent company of CarFirst, becoming its largest shareholder. This investment highlighted the strategic importance of FCG's operations, including CarFirst in Pakistan, in the emerging markets' used car segment....more
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