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CardSmith's Overview

Total employees
HeadquartersBoulder
Founded2003

Cardsmith is a flexible visual collaboration tool designed to help teams organize ideas, plan projects, and efficiently manage workflows. Its freeform canvas and customizable cards allow it to adapt to various methodologies, making it suitable for brainstorming, story mapping, agile project management, and general task organization. Cardsmith aims to empower teams of all sizes to visualize their work, collaborate effectively, and achieve their objectives.

Where is CardSmith's Headquarters?

HQ Function

Serves as the primary center for company strategy, product development, engineering, marketing, and core business operations.

Notable Features:

While specific details of a physical office are not widely publicized, operating from Boulder provides access to a strong tech talent pool and a vibrant entrepreneurial community.

Work Culture:

Cardsmith likely fosters an innovative, agile, and collaborative work culture, emphasizing remote work capabilities and flexibility, which aligns with the nature of its product designed for team collaboration.

HQ Significance:

The Boulder, Colorado, location places Cardsmith within a dynamic technology ecosystem, beneficial for talent acquisition, partnerships, and staying current with industry trends.

Values Reflected in HQ: The company's operational approach likely reflects values such as flexibility, efficiency, innovation, and collaboration, which are also core tenets of its product offering.

Location:

While its operations are based in the United States, Cardsmith's platform is accessible and utilized by individuals and teams worldwide. The tool supports global collaboration for project management, brainstorming, and visual organization across different industries and time zones. Customer support and product development efforts cater to an international user base.

Street Address:

Specific street address not publicly available

City:

Boulder

State/Province:

Colorado

Country:

USA

CardSmith's Global Presence

Distributed/Remote

Address: N/A (Primarily Remote Workforce)

Leverages a global talent pool, promotes work-life balance, and enables diverse perspectives by not being limited to a single physical location for its workforce.

Buying Intent Signals for CardSmith

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of CardSmith

As of April 2025, CardSmith' leadership includes:

Monica Borrell - Founder & CEO

Investors of CardSmith

CardSmith has been backed by several prominent investors over the years, including:

MergeLane

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Given Cardsmith's size and private status, public announcements regarding executive team changes are infrequent. The leadership, primarily driven by its founder, appears stable. No major executive hires or departures have been widely publicized in the last 12 months.

Technology (Tech Stack) used by CardSmith

Discover the tools CardSmith uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

CardSmith Email Formats and Examples

Cardsmith likely uses standardized email formats for professional communication. Based on common industry patterns and available data, the primary format appears to be based on the employee's first name.

[first]@cardsmith.co

Format

monica@cardsmith.co (example)

Example

90%

Success rate

News and media

Cardsmith BlogNovember 1, 2023

Cardsmith Featured in WP Engine Agile Retrospectives Case Study

Cardsmith published a case study detailing how WP Engine, a leading WordPress hosting platform, effectively uses Cardsmith for conducting Agile retrospectives. The study highlights the tool's utility in facilitating team communication and process improvement in a real-world enterprise setting....more

Cardsmith BlogJuly 27, 2023

Cardsmith Announces New Card and Board Templates

Cardsmith introduced a range of new card and board templates designed to help users start their projects more quickly and efficiently. These templates cater to various use cases, enhancing the platform's versatility and user-friendliness....more

Cardsmith BlogMay 2, 2023

Cardsmith Launches Grid View and Expanded Layout Options

Cardsmith rolled out a new Grid View feature along with more layout options, providing users with greater flexibility in how they visualize and organize their cards and boards. This update aims to improve user experience and cater to diverse project management styles....more

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