Carbone Smolan Agency (CSA) was a distinguished New York-based strategic branding and design firm with over 40 years of experience crafting compelling brand experiences for leading global organizations. Renowned for its expertise in brand strategy, identity design, digital experiences, and corporate communications, CSA empowered businesses to build enduring and memorable brands. Notable clients included Morgan Stanley, Mandarin Oriental Hotel Group, and the Musée du Louvre. In January 2021, Carbone Smolan Agency was acquired by 50,000feet, a global brand consultancy and creative agency, integrating CSA's talent and legacy into a broader network to enhance their collective capabilities and global reach.
The New York office served as the central operational hub, driving brand strategy, creative development, client management, and digital innovation for all agency projects.
Located in a classic Flatiron District loft building, the office space was likely designed to be modern, open, and collaborative, fostering creativity and teamwork, characteristic of leading design agencies.
CSA was known for a dynamic, innovative, and intellectually rigorous work culture. It attracted top-tier design and strategy talent committed to producing high-quality, impactful work for prestigious clients.
Being situated in New York City allowed CSA to be at the epicenter of the design and business worlds, providing direct access to a diverse client base, a rich talent pool, and emerging industry trends.
While primarily based in New York, Carbone Smolan Agency consistently delivered brand strategy and design solutions to an international clientele across diverse sectors. Their portfolio included work for major corporations and cultural institutions in North America, Europe, and Asia. Following its acquisition by 50,000feet, CSA's expertise now contributes to an expanded global service offering.
22 West 19th Street, 10th Floor
New York
NY
USA
Address: Operations primarily centralized at 22 West 19th Street, New York, NY.
Served as the main center for all national and international client projects, strategy, and design execution.
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As of April 2025, Carbone Smolan Agency' leadership includes:
Carbone Smolan Agency has been backed by several prominent investors over the years, including:
Carbone Smolan Agency was acquired by 50,000feet in January 2021. Consequently, there have been no executive hires or exits specific to 'Carbone Smolan Agency' as an independent entity in the last 12 months. Key leadership and talent transitioned to roles within 50,000feet at the time of the acquisition.
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Prior to its acquisition and website redirection, Carbone Smolan Agency likely utilized standard professional email formats, such as [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com. The domain used was carbonesmolan.com.
[first_initial][last]@carbonesmolan.com
Format
lsmolan@carbonesmolan.com
Example
65%
Success rate
PR Newswire • January 12, 2021
Global brand consultancy and creative agency 50,000feet announced its acquisition of Carbone Smolan Agency (CSA), a leading New York-based design firm. The move was aimed at broadening 50,000feet's strategic and creative capabilities and expanding its presence in New York....more
Design Week • September 10, 2018
Carbone Smolan Agency executed a comprehensive rebranding for Dale Carnegie Training, introducing a modernized visual identity and messaging to appeal to contemporary audiences while respecting the organization's established legacy....more
Fast Company • October 21, 2014
Ken Carbone, co-founder of the Carbone Smolan Agency, released 'Dialogos,' a book and art series that visually interpreted conversations with influential individuals, demonstrating his creative pursuits beyond traditional client branding projects....more
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