HQ Function

The headquarters serves as the central command for Caraway's operations, including product design and development, marketing strategy, e-commerce management, customer experience, and corporate administration.

Notable Features:

While specific internal details are not extensively publicized, Caraway's HQ likely reflects its brand ethos: a modern, minimalist, and aesthetically pleasing environment. It may feature collaborative workspaces, product showrooms, and areas designed to foster creativity and innovation, aligning with their design-centric products.

Work Culture:

Caraway's work culture is often described as fast-paced, innovative, and collaborative, typical of a high-growth D2C startup. There's a likely emphasis on design thinking, customer satisfaction, sustainability, and team well-being, attracting talent passionate about disrupting the home goods market.

HQ Significance:

The New York City headquarters is significant as it places Caraway at the heart of a major commercial and design hub, allowing access to top talent, industry trends, and media opportunities. It's the nerve center for brand building and strategic decision-making for its global aspirations.

Values Reflected in HQ: The headquarters likely embodies values such as modern design, thoughtful functionality, and a commitment to a healthy, inspiring work environment. Emphasis on clean aesthetics, open communication, and innovation would be reflected in its layout and atmosphere.

Location:

Caraway primarily serves the U.S. market but has expanded its e-commerce operations to include shipping to Canada. Their global functions are mainly supported through digital channels, including international e-commerce sales, global digital marketing campaigns, and customer support catering to their North American customer base. Future expansion into other international markets and potentially physical retail is part of their growth strategy.

Street Address:

235 Park Avenue South, Floor 4

City:

New York

State/Province:

NY

Country:

USA