Carat USA
Carat USA's Overview
Carat USA is a leading media agency operating within the Dentsu network. It specializes in creating innovative and effective media solutions that drive business outcomes for some of the world's most recognized brands. Carat combines proprietary research, data analytics, and strategic insights to understand consumer behavior and design integrated media plans across all channels. Their services encompass media planning and buying, communications strategy, consumer insight, and digital media services, aiming to deliver meaningful connections between brands and their audiences in a rapidly evolving media landscape.
Where is Carat USA's Headquarters?
HQ Function
Serves as the primary hub for Carat's United States operations, leading national strategy, client service, media innovation, and business development.
Notable Features:
Located in a prominent New York City commercial building (Dentsu Americas HQ), offering modern, collaborative workspaces equipped with advanced technology to support media planning and creative endeavors.
Work Culture:
A dynamic, fast-paced, and results-oriented environment. Fosters collaboration, innovation in media, and a strong focus on data-driven insights to achieve client objectives. Emphasis on continuous learning and adapting to the evolving media landscape.
HQ Significance:
Strategically positioned in the world's largest advertising market, enabling close proximity to major clients, media partners, and a rich talent pool. Drives Carat's influence and capabilities across the US.
Values Reflected in HQ: The headquarters' design and operations likely reflect Carat's core values of ambition, agility, responsibility, and collaboration, aiming to create an inspiring and productive environment for employees and clients.
Location:
Carat is a global media agency network with offices in over 100 countries worldwide, operating as a key part of Dentsu. Globally, Carat supports multinational clients with consistent, integrated media strategies, planning, and buying services. This includes market research, consumer insights, performance marketing, data analytics, and content creation, tailored to local market nuances while maintaining global strategic coherence.
Street Address:
150 East 42nd Street
City:
New York
State/Province:
NY
Country:
USA
Carat USA's Global Presence
Chicago, IL/USA
Address: 20 W Kinzie Street, Chicago, IL 60654
Supports Carat's national network by providing specialized services and market insights for the Midwestern United States.
Los Angeles, CA/USA
Address: 5800 Bristol Pkwy, Culver City, CA 90230
Connects Carat with the innovation and creative talent on the West Coast, driving strategies for dynamic and tech-forward brands.
Atlanta, GA/USA
Address: 3630 Peachtree Rd NE, Atlanta, GA 30326
Strengthens Carat's presence in the growing Southeastern market, providing localized expertise and client service.
Detroit (Southfield), MI/USA
Address: 1000 Town Center Drive, Southfield, MI 48075
Provides deep industry expertise for automotive clients and supports Carat's operations in the Great Lakes region.
Buying Intent Signals for Carat USA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Carat USA
As of April 2025, Carat USA' leadership includes:
Investors of Carat USA
Carat USA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Recent leadership changes include key appointments at Carat US and its parent Dentsu Media Americas, aiming to strengthen growth and strategic capabilities in the US market. These changes reflect a focus on evolving media expertise and client service.
New Appointments:
Technology (Tech Stack) used by Carat USA
Discover the tools Carat USA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Carat USA Email Formats and Examples
Carat, as part of Dentsu, generally utilizes standardized corporate email formats. The most common structures are typically a combination of an employee's first name and last name, or first initial and last name, followed by the company domain.
[firstname].[lastname]@carat.com or [firstinitial][lastname]@carat.com. Affiliation with Dentsu might also mean some use @dentsu.com.
Format
jane.doe@carat.com
Example
80%
Success rate
News and media
Adweek • December 4, 2023
Carat Named Adweek's 2023 U.S. Media Agency of the Year
Carat US was recognized by Adweek as the U.S. Media Agency of the Year for 2023, citing its significant new business wins, innovation in media, and strong client performance....more
Campaign US • February 1, 2023
Fiona Proudler named CEO of Carat US
Dentsu appointed Fiona Proudler as the new CEO of Carat US. She brings extensive experience from Publicis Groupe and other agencies to lead Carat's US operations....more
MediaPost • October 24, 2023
Dentsu Media Names Rob Bullough U.S. CGO
Dentsu Media appointed Rob Bullough as its U.S. Chief Growth Officer, responsible for driving growth across its media agencies, including Carat. Bullough previously held a similar role at GroupM's Mindshare....more
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