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Cappello's's Overview

Total employees41
HeadquartersDenver
Founded2011

Cappello's is a pioneering food company dedicated to creating delicious, high-quality, grain-free and gluten-free products. Founded on the principle that real food can be both exceptionally tasty and nourishing, Cappello's offers a range of items including almond flour pastas, pizzas with unique crusts like sweet potato and almond flour, and indulgent cookie doughs. They emphasize simple, recognizable ingredients, avoiding gums, modified starches, and artificial additives, catering to health-conscious consumers, those with dietary restrictions, and anyone seeking cleaner food options without compromising on flavor or texture. Cappello's has gained popularity for making restrictive diets enjoyable and accessible.

Where is Cappello's's Headquarters?

HQ Function

Serves as the central hub for company leadership, brand management, marketing, sales operations, product innovation, and administrative functions.

Notable Features:

Located in the LoDo (Lower Downtown) district, known for its historic architecture and vibrant business environment. The office likely provides a modern, collaborative workspace fostering innovation.

Work Culture:

A passionate, mission-driven culture focused on health, wellness, and culinary excellence. Employees are likely driven by the desire to create high-quality, clean-label food products and contribute to a growing, innovative brand.

HQ Significance:

The Denver headquarters is pivotal for Cappello's strategic direction, product development pipeline, and national brand expansion in the competitive natural and specialty foods market.

Values Reflected in HQ: The choice of a dynamic, urban location like Denver's LoDo likely reflects values of innovation, collaboration, and connection to a community that appreciates natural and healthy lifestyles.

Location:

Cappello's primarily focuses on the United States market, where its products are widely available in major grocery chains (such as Whole Foods Market, Sprouts, Kroger, Target) and independent natural food stores, as well as through online retailers. While their main consumer base is in the U.S., their strong retail partnerships ensure national reach. Information regarding dedicated international offices or direct significant international distribution beyond North America is not prominently publicized.

Street Address:

1500 Wynkoop St, Suite 300

City:

Denver

State/Province:

CO

Country:

USA

Cappello's's Global Presence

Various, USA (Operational & Production Partner Sites)

Address: Specific addresses not publicly listed as corporate offices

To support scalable production and efficient distribution of their products to retailers nationwide, ensuring freshness and quality standards are met through close collaboration with manufacturing partners.

Buying Intent Signals for Cappello's

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Cappello's

As of April 2025, Cappello's' leadership includes:

Ben Frohlichstein - Co-Founder & Co-CEO
Stacey Marcellus - Co-Founder & Co-CEO
Jason Greenwald - Chief Operating Officer
Kevin Hannan - Chief Financial Officer
Rajesh Babu - Chief Growth Officer

Investors of Cappello's

Cappello's has been backed by several prominent investors over the years, including:

Alliance Consumer Growth (ACG)
Monogram Capital Partners
Presence_
CompanyFirst
Factory LLC

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past year, Cappello's has focused on strengthening its executive leadership to support continued growth and operational scaling, notably with the addition of a new Chief Operating Officer. No major executive departures have been publicly announced during this period.

New Appointments:

Jason Greenwald, Jason Greenwald was appointed as the new Chief Operating Officer, tasked with enhancing operational efficiency and supporting Cappello's growth trajectory.

Technology (Tech Stack) used by Cappello's

Discover the tools Cappello's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cappello's Email Formats and Examples

Cappello's most commonly uses the email format of [first name]@[companydomain.com] (e.g., john@cappellos.com). This format is prevalent for direct communication with team members.

[first]@cappellos.com

Format

jane@cappellos.com

Example

85%

Success rate

News and media

Food DiveNovember 29, 2023

Cappello’s brings on CPG vet as COO

Cappello's announced the hiring of Jason Greenwald as its new chief operating officer. Greenwald, with prior experience at notable CPG companies, is tasked with scaling operations for the fast-growing grain-free brand....more

Food Business NewsMay 17, 2023

Cappello’s enters frozen dessert category

Cappello's expanded its product line into the frozen dessert aisle with the launch of two almond flour-based crumb cookie products. This marks the company's first venture into sweet frozen treats, aiming to offer cleaner ingredient alternatives....more

NOSHJanuary 18, 2023

Cappello’s Names Rajesh Babu First Chief Growth Officer

Cappello's appointed Rajesh Babu as its first Chief Growth Officer. Babu, formerly of UNREAL Snacks and other CPG brands, is set to drive the company's expansion and strategic growth initiatives in the competitive food market....more

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