HQ Function

Serves as the central hub for design, US manufacturing operations (including their signature braided rugs), product development, national sales management, marketing, and corporate administration.

Notable Features:

Extensive manufacturing facilities for braided and other rug types, advanced design studios, a flagship showroom, and corporate offices. The site represents over a century of rug-making heritage.

Work Culture:

A family-oriented atmosphere with a strong emphasis on craftsmanship, quality, and long-term employee relationships, reflecting its century-long history. The culture values innovation within traditional rug-making and fosters a sense of community.

HQ Significance:

The heart of Capel Rugs since its inception in 1917, representing a pillar of American manufacturing, a significant employer in Troy, NC, and a symbol of enduring quality and design leadership in the home furnishings industry.

Values Reflected in HQ: Commitment to American manufacturing (particularly for its braided rugs), exceptional quality craftsmanship, enduring family heritage, continuous innovation in design and materials, and a strong contribution to the local community.

Location:

Capel Rugs imports high-quality materials and finished rugs from various countries around the world, including India, China, Turkey, and parts of Europe, to complement its American-made collections. The company distributes its diverse product lines extensively across North America, including the United States and Canada, through a robust network of furniture stores, specialty rug retailers, interior designers, and e-commerce partners. While a significant portion of its manufacturing, especially its iconic braided rugs, is based in the USA, Capel's sourcing strategy and market reach are international in scope to offer a comprehensive assortment to its customers.

Street Address:

831 North Main Street

City:

Troy

State/Province:

North Carolina

Country:

USA