CAP Beauty
CAP Beauty's Overview
CAP Beauty is a renowned natural beauty company founded in 2015 by Kerrilynn Pamer and Cindy DiPrima Morisse. With the philosophy 'Beauty is Wellness. Wellness is Beauty,' CAP Beauty offers a thoughtfully curated selection of high-performance, natural skincare, makeup, and wellness products. Originally launched with a flagship retail store and spa in New York City's West Village, the company has since evolved its model to focus significantly on e-commerce, serving a global clientele passionate about clean living and effective, non-toxic beauty solutions. They are known for their stringent ingredient standards and commitment to holistic well-being.
Where is CAP Beauty's Headquarters?
HQ Function
Serves as the main operational hub for e-commerce, fulfillment, customer service, product curation, and administrative activities.
Notable Features:
Located within Industry City in Brooklyn, a dynamic and repurposed industrial complex known for housing innovative businesses, creative studios, and artisanal makers. This location is not a public-facing retail store.
Work Culture:
The work culture at CAP Beauty is likely rooted in its core values of wellness, ingredient transparency, and customer education. It fosters a collaborative environment passionate about natural beauty, digital innovation for e-commerce, and providing an exceptional customer experience.
HQ Significance:
The Brooklyn operational hub signifies CAP Beauty's strategic adaptation to a robust e-commerce model, ensuring continued service to its dedicated customer base nationwide and internationally after transitioning from its initial physical retail flagships.
Values Reflected in HQ: The choice of an efficient, non-retail operational hub reflects CAP Beauty's adaptability, resilience, and unwavering commitment to its mission of making high-quality natural beauty and wellness products accessible to a wide audience through a strong digital presence.
Location:
CAP Beauty primarily supports its global customer base through its comprehensive e-commerce platform, offering international shipping for its curated selection of natural beauty and wellness products. While its physical operations are centered in the USA, its digital reach and customer service extend worldwide, catering to a global community interested in clean beauty.
Street Address:
68 35th Street, Unit 46
City:
Brooklyn
State/Province:
NY
Country:
USA
CAP Beauty's Global Presence
Buying Intent Signals for CAP Beauty
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of CAP Beauty
As of April 2025, CAP Beauty' leadership includes:
Investors of CAP Beauty
CAP Beauty has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
CAP Beauty has maintained stability in its core leadership, with co-founders Kerrilynn Pamer and Cindy DiPrima Morisse continuing to guide the brand's vision and operations. There have been no major public announcements of executive hires or departures in the last 12 months.
Technology (Tech Stack) used by CAP Beauty
Discover the tools CAP Beauty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
CAP Beauty Email Formats and Examples
CAP Beauty likely utilizes common email formats for businesses in the beauty and e-commerce sector. These formats typically involve combinations of first names, last names, or initials.
[first_name]@[company_domain].com (e.g., kerrilynn@capbeauty.com) or [first_initial][last_name]@[company_domain].com (e.g., kpamer@capbeauty.com)
Format
hello@capbeauty.com
Example
75%
Success rate
News and media
The New Knew • March 1, 2024
CAP Beauty's ONDA x CAP Collection Featured in Clean Beauty Awards Roundup
The New Knew, a publication focused on non-toxic living, highlighted the ONDA x CAP collection in its 'Clean Beauty Awards: 38 Winners That Are Redefining Beauty In 2024' feature. This mention underscores CAP Beauty's continued influence and commitment to offering high-quality, effective natural beauty products through collaborations and its curated selections....more
Beauty Independent • October 17, 2023
CAP Beauty Closes Los Angeles Store To Pivot Focus To Product Development And Digital Content
Beauty Independent reported on CAP Beauty's strategic decision to close its Los Angeles retail location at ROW DTLA. The company aims to redirect its resources towards expanding its own product line and enhancing its digital content and e-commerce experience, reflecting an agile response to market dynamics....more
Vogue Business • February 22, 2020
CAP Beauty closes West Village store as clicks beat bricks
Vogue Business covered the closure of CAP Beauty's original flagship store in New York's West Village. The article discussed the founders' decision to shift focus towards their growing e-commerce business and product development, highlighting the evolving landscape of beauty retail....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including CAP Beauty, are just a search away.