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Canoe Ventures's Overview

Total employees100
HeadquartersNew York
Founded2008

Canoe Ventures is an advertising technology company established as a joint venture by prominent U.S. cable operators: Comcast, Charter Communications, and Cox Communications. The company focuses on making television advertising more targeted, measurable, and effective by enabling advanced advertising solutions across both linear and video-on-demand (VOD) platforms. Canoe's core mission is to provide scale and operational efficiency for national addressable TV advertising campaigns, dynamic ad insertion (DAI) for VOD, and data-driven insights. They work to create a more unified and streamlined ad buying experience across the cable television footprint, benefiting advertisers, programmers, and cable operators alike.

Where is Canoe Ventures's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, technology development oversight, sales, marketing, and administrative operations for Canoe's national advanced advertising initiatives.

Notable Features:

Modern office facilities situated in the well-known 100 Park Avenue building, designed to foster collaboration and innovation in the heart of New York City. Specific internal architectural details are not publicly emphasized.

Work Culture:

A dynamic, innovative, and collaborative environment. Being a joint venture of major industry players, the culture likely emphasizes problem-solving, technological advancement in ad-tech, and navigating the evolving media landscape.

HQ Significance:

Its New York City location provides unparalleled access to major advertising agencies, brand headquarters, content programmers, and technology partners, facilitating crucial industry collaborations and business development.

Values Reflected in HQ: The prime NYC location and modern office environment reflect Canoe's commitment to being at the forefront of the advertising industry, fostering innovation, and maintaining strong relationships within the media ecosystem.

Location:

Canoe Ventures's operational focus and service delivery are primarily within the United States, serving the national cable television footprint. While it facilitates advertising for global brands targeting U.S. audiences, its direct physical and organizational presence is U.S.-based. It supports national-scale advanced advertising campaigns across its member MSOs' networks.

Street Address:

100 Park Avenue, 16th Floor

City:

New York

State/Province:

NY

Country:

USA

Canoe Ventures's Global Presence

Denver, CO, USA

Address: Specific street address not publicly listed

Serves as a key technology and engineering hub, likely leveraging regional tech talent to innovate and maintain Canoe's advertising platforms.

Buying Intent Signals for Canoe Ventures

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Canoe Ventures

As of April 2025, Canoe Ventures' leadership includes:

Joel Hassell - Chief Executive Officer
David Tok Pansiong - Chief Financial Officer & Chief Administrative Officer
Ed Knudson - Chief Technology Officer
Chris Pizzurro - Vice President, Head of Product, Sales and Marketing

Investors of Canoe Ventures

Canoe Ventures has been backed by several prominent investors over the years, including:

Comcast
Charter Communications
Cox Communications

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits specifically for Canoe Ventures' core leadership team were identified in the period from mid-2023 to mid-2024. The current executive team appears stable.

Technology (Tech Stack) used by Canoe Ventures

Discover the tools Canoe Ventures uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Canoe Ventures Email Formats and Examples

Common email formats for Canoe Ventures likely follow standard corporate patterns. While not officially published, patterns such as [first_initial][last]@[domain] (e.g., jdoe@canoeventures.com) or [first].[last]@[domain] (e.g., jane.doe@canoeventures.com) are frequently used by companies of similar structure.

[first_initial][last]@canoeventures.com

Format

jdoe@canoeventures.com

Example

90%

Success rate

News and media

MediaPostApril 25, 2024

Go Addressable Touts Q1 Results, New Members

The Go Addressable initiative, an industry effort involving Canoe Ventures and other major media companies, reported strong Q1 2024 results and the addition of new members, highlighting progress in scaling addressable TV advertising....more

Business WireOctober 17, 2023

Go Addressable Initiative Announces Groundbreaking Case Study Results With General Motors And Carat

Go Addressable, an initiative including Canoe Ventures, released results from a case study with General Motors and Carat, demonstrating the effectiveness of addressable advertising in the automotive sector....more

NextTVMay 1, 2023

Canoe Ventures Touts Interoperability Milestones for Addressable TV Advertising

Canoe Ventures highlighted significant achievements in enhancing interoperability for addressable TV advertising, aiming to streamline processes for advertisers across different platforms....more

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