Canoe Ventures is an advertising technology company established as a joint venture by prominent U.S. cable operators: Comcast, Charter Communications, and Cox Communications. The company focuses on making television advertising more targeted, measurable, and effective by enabling advanced advertising solutions across both linear and video-on-demand (VOD) platforms. Canoe's core mission is to provide scale and operational efficiency for national addressable TV advertising campaigns, dynamic ad insertion (DAI) for VOD, and data-driven insights. They work to create a more unified and streamlined ad buying experience across the cable television footprint, benefiting advertisers, programmers, and cable operators alike.
Serves as the central hub for strategic decision-making, technology development oversight, sales, marketing, and administrative operations for Canoe's national advanced advertising initiatives.
Modern office facilities situated in the well-known 100 Park Avenue building, designed to foster collaboration and innovation in the heart of New York City. Specific internal architectural details are not publicly emphasized.
A dynamic, innovative, and collaborative environment. Being a joint venture of major industry players, the culture likely emphasizes problem-solving, technological advancement in ad-tech, and navigating the evolving media landscape.
Its New York City location provides unparalleled access to major advertising agencies, brand headquarters, content programmers, and technology partners, facilitating crucial industry collaborations and business development.
Canoe Ventures's operational focus and service delivery are primarily within the United States, serving the national cable television footprint. While it facilitates advertising for global brands targeting U.S. audiences, its direct physical and organizational presence is U.S.-based. It supports national-scale advanced advertising campaigns across its member MSOs' networks.
100 Park Avenue, 16th Floor
New York
NY
USA
Address: Specific street address not publicly listed
Serves as a key technology and engineering hub, likely leveraging regional tech talent to innovate and maintain Canoe's advertising platforms.
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As of April 2025, Canoe Ventures' leadership includes:
Canoe Ventures has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits specifically for Canoe Ventures' core leadership team were identified in the period from mid-2023 to mid-2024. The current executive team appears stable.
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Common email formats for Canoe Ventures likely follow standard corporate patterns. While not officially published, patterns such as [first_initial][last]@[domain] (e.g., jdoe@canoeventures.com) or [first].[last]@[domain] (e.g., jane.doe@canoeventures.com) are frequently used by companies of similar structure.
[first_initial][last]@canoeventures.com
Format
jdoe@canoeventures.com
Example
90%
Success rate
MediaPost • April 25, 2024
The Go Addressable initiative, an industry effort involving Canoe Ventures and other major media companies, reported strong Q1 2024 results and the addition of new members, highlighting progress in scaling addressable TV advertising....more
Business Wire • October 17, 2023
Go Addressable, an initiative including Canoe Ventures, released results from a case study with General Motors and Carat, demonstrating the effectiveness of addressable advertising in the automotive sector....more
NextTV • May 1, 2023
Canoe Ventures highlighted significant achievements in enhancing interoperability for addressable TV advertising, aiming to streamline processes for advertisers across different platforms....more
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