Camaieu
Camaieu's Overview
Camaieu is a well-known French women's ready-to-wear fashion brand, founded in 1984. Historically, it was one of Europe's largest affordable fashion retailers, offering trendy apparel and accessories. After facing financial difficulties, Camaieu was placed into judicial liquidation in September 2022. In December 2022, the brand, its digital assets, and some store leases were acquired by Celio, another French fashion retailer, with plans to relaunch Camaieu. The brand was officially relaunched online in late 2023 and is progressively reopening physical stores, aiming to recapture its former appeal with a modernized approach to accessible fashion for women.
Where is Camaieu's Headquarters?
HQ Function
Historically, this site served as the central hub for design, product development, marketing, logistics, and administrative operations for the global Camaieu network prior to its 2022 liquidation.
Notable Features:
A large operational complex designed to support a vast retail network. It was a significant employment center in the Roubaix region. Specific architectural details are not widely publicized.
Work Culture:
Prior to liquidation, the culture was fast-paced, characteristic of the fast-fashion industry, focusing on rapid product turnover and retail operations. Post-acquisition by Celio, teams working on the Camaieu brand are integrated into Celio's work culture, which emphasizes customer focus and brand revival.
HQ Significance:
The Roubaix headquarters was the nerve center of what was once a leading European women's fashion retailer, symbolizing its large scale and impact on the French retail landscape. It represented a major player in affordable fashion.
Values Reflected in HQ: Historically, the headquarters would have reflected values such as operational efficiency, scale, accessibility of fashion, and trend-responsiveness.
Location:
Historically, Camaieu operated hundreds of stores across Europe (including France, Spain, Italy, Belgium, Poland), the Middle East, and parts of Asia. Following its acquisition by Celio, the brand has been relaunched with an initial focus on the French market, both online and through a phased reopening of physical stores. Future international expansion plans for the new Camaieu will likely leverage digital channels and potentially build on Celio's international experience.
Street Address:
211 Rue de l'Épeule (Historical Address)
City:
Roubaix
State/Province:
Hauts-de-France
Country:
France
Camaieu's Global Presence
Buying Intent Signals for Camaieu
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Executive Team of Camaieu
As of April 2025, Camaieu' leadership includes:
Investors of Camaieu
Camaieu has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following Camaieu's acquisition by Celio in December 2022, the original Camaieu executive team was dissolved. The period from May 2023 to May 2024 has centered on the operational relaunch of the Camaieu brand under Celio's existing leadership. There have been no major public announcements of new executive hires or departures specifically for a distinct Camaieu brand entity within Celio during this timeframe, as the brand operates under Celio's management structure.
Technology (Tech Stack) used by Camaieu
Discover the tools Camaieu uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Camaieu Email Formats and Examples
Specific corporate email formats for the relaunched Camaieu under Celio are not publicly detailed. However, common French company email patterns include [first_initial][last_name] or [first_name].[last_name]. For customer inquiries, Camaieu provides contact forms and customer service email addresses on its official website.
Potentially `[first_initial][last]@camaieu.com` (e.g., jdoe@camaieu.com) or `[first].[last]@camaieu.com` (e.g., jane.doe@camaieu.com)
Format
service.client@camaieu.com (example, refer to official website for current customer service contact)
Example
65%
Success rate
News and media
FashionNetwork.com • September 1, 2023
Camaieu is back: everything you need to know about the brand's revival
Camaieu officially announced its return, spearheaded by Celio. The relaunch includes a new e-commerce site and plans for physical store openings, aiming to blend Camaieu's heritage with a modern vision....more
actu.fr • February 27, 2024
Camaïeu reopens stores in France, here's where to find them
Camaieu has begun reopening physical stores in various locations across France, marking a significant step in its revival strategy under Celio's ownership. The article lists some of the initial cities where the new Camaieu stores can be found....more
Reuters • December 2, 2022
French fashion retailer Celio to buy Camaieu brand
Celio announced its successful bid to acquire the Camaieu brand, along with its stocks and some store leases, following Camaieu's liquidation. Celio expressed intentions to relaunch the brand and save around 500 jobs....more
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