HQ Function

The headquarters managed all core business operations including e-commerce platform management, buying and merchandising, marketing, customer service, and logistics coordination.

Notable Features:

Likely a modern, creative office space designed to reflect the brand's connection to street culture and fashion, fostering collaboration and innovation.

Work Culture:

The work culture at Caliroots was reportedly dynamic, fast-paced, and deeply immersed in streetwear trends and youth culture, attracting employees passionate about fashion and e-commerce.

HQ Significance:

This central office was pivotal in establishing Caliroots as a leading European online destination for streetwear, managing its brand image, international shipping, and relationships with hundreds of brands.

Values Reflected in HQ: The headquarters probably aimed to embody Caliroots' values of authenticity, connection to urban subcultures, and a curated approach to fashion retail.

Location:

Historically, Caliroots operated as a major e-commerce player with a global reach, shipping products to customers in numerous countries across Europe, North America, Asia, and Oceania. Its primary market was Europe. Following its acquisition by Footway Group, the Caliroots brand continues to be accessible internationally through Footway's e-commerce network, supporting global sales and distribution.

Street Address:

Fiskargatan 8

City:

Stockholm

State/Province:

Stockholms län

Country:

Sweden