Cake by VPBank - Digital Bank
Cake by VPBank - Digital Bank's Overview
Cake by VPBank is a pioneering digital banking solution in Vietnam, launched in January 2021 as a collaboration between VPBank (Vietnam Prosperity Joint Stock Commercial Bank) and Be Group, the company behind the 'Be' ride-hailing and multi-service app. Cake aims to provide a modern, fully digital, and user-friendly banking experience, targeting Vietnam's young, tech-savvy population. It offers a comprehensive suite of financial services accessible via its mobile app, including account opening in minutes, fund transfers, bill payments, savings products, consumer loans, micro-investments, and credit card issuance, all without requiring physical branch visits. Cake leverages technology to simplify banking, making it more accessible, convenient, and engaging for its users.
Where is Cake by VPBank - Digital Bank's Headquarters?
HQ Function
Serves as the central command for VPBank's nationwide operations, including strategic direction, financial management, risk oversight, technological infrastructure development, and regulatory compliance, all of which are essential for supporting digital banking initiatives like Cake.
Notable Features:
A modern, prominent banking tower in Hanoi, reflecting VPBank's status as a leading financial institution. It is equipped with advanced technology to support its extensive banking network and digital services.
Work Culture:
VPBank promotes a dynamic, innovative, and customer-centric work culture. There's a strong emphasis on digital transformation and agility, which directly influences the development and operation of services like Cake by VPBank.
HQ Significance:
The headquarters is pivotal for VPBank's operations, underpinning the stability, trustworthiness, and technological capabilities of Cake by VPBank. It represents the bank's commitment to growth and innovation in Vietnam's financial sector.
Values Reflected in HQ: The headquarters embodies values of stability, prosperity, innovation, customer focus, and technological advancement, which are integral to both VPBank and its digital arm, Cake.
Location:
Cake by VPBank focuses its operations primarily within Vietnam, leveraging VPBank's established national banking infrastructure and Be Group's extensive digital user base across the country. While 'Cake' branded physical international offices are not a feature of its digital-first model, the underlying VPBank infrastructure supports international financial transactions and partnerships typical of a modern commercial bank. Cake's services are designed for and accessible to users within Vietnam.
Street Address:
89 Lang Ha Street, Lang Ha Ward
City:
Hanoi
State/Province:
Dong Da District
Country:
Vietnam
Cake by VPBank - Digital Bank's Global Presence
Ho Chi Minh City, Vietnam
Address: VPBank Saigon Tower, 326 Vo Van Kiet, Co Giang Ward, District 1, Ho Chi Minh City, Vietnam
Acts as a key hub for VPBank's activities in the economically dynamic southern region of Vietnam, ensuring comprehensive support for all its services, including the digital platform Cake, and catering to a large customer base.
Hanoi, Vietnam
Address: Floor 16, Sai Dong Building B, Sai Dong Urban and Industrial Park, Long Bien District, Hanoi, Vietnam
Drives the technological development and platform strategy for the Be app, enabling the integration and delivery of Cake's digital banking services to millions of Be users across Vietnam.
Buying Intent Signals for Cake by VPBank - Digital Bank
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Cake by VPBank - Digital Bank
As of April 2025, Cake by VPBank - Digital Bank' leadership includes:
Investors of Cake by VPBank - Digital Bank
Cake by VPBank - Digital Bank has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive movements solely within the dedicated 'Cake by VPBank' team are not frequently publicized, as leadership roles are often integrated with or stem from VPBank or Be Group. No major 'Cake by VPBank'-specific executive hires or exits have been prominently reported in publicly available news over the past 12 months.
Technology (Tech Stack) used by Cake by VPBank - Digital Bank
Discover the tools Cake by VPBank - Digital Bank uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cake by VPBank - Digital Bank Email Formats and Examples
Cake by VPBank primarily uses email addresses associated with its official domain, cake.vn, for customer support and official communications. Professional communications might also involve personnel using vpbank.com.vn addresses, given its affiliation. Common professional email formats typically include combinations of first name and last name.
For customer support: support@cake.vn. For individual professional emails, formats like [first_initial][last_name]@cake.vn (e.g., nduc@cake.vn) or [first_name].[last_name]@cake.vn (e.g., nam.duc@cake.vn) are plausible.
Format
support@cake.vn
Example
90%
Success rate
News and media
VietnamPlus • February 27, 2024
Moody’s: VPBank among most resilient banks in Vietnam
Moody's Investors Service affirmed VPBank's stable outlook, highlighting its strong capitalization and profitability. This positive assessment underscores the bank's financial robustness, which supports its innovative digital services, including Cake by VPBank....more
cake.vn (Global Business Magazine UK) • November 15, 2023
CAKE DIGITAL BANK HONORED AS 'BEST NEW DIGITAL BANK VIETNAM 2023'
Cake by VPBank was awarded 'Best New Digital Bank Vietnam 2023' by Global Business Magazine UK. The award recognizes Cake's rapid growth, innovative product offerings, and significant contributions to enhancing the digital banking experience in Vietnam since its launch....more
The Asian Banker • August 2, 2023
VPBank extends strategic partnership with AWS to enhance digital banking experience
VPBank announced an expanded strategic partnership with Amazon Web Services (AWS) to further utilize cloud technology. This collaboration aims to improve scalability, security, and innovation across its digital banking services, including the Cake by VPBank platform, by leveraging advanced data analytics and machine learning capabilities....more
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