Cadent
Cadent's Overview
Cadent is the largest independent platform for converged TV advertising. We provide advertisers and agencies with the tools to buy and sell TV advertising in an audience-first manner, unifying national linear TV, addressable TV, and CTV inventory. Our mission is to empower brands to reach their most valuable audiences with precision and efficiency, driving measurable outcomes across the evolving television landscape. Cadent's solutions are utilized by many of the Ad Age Top 100 advertisers, offering a comprehensive suite for planning, activating, and measuring converged TV campaigns.
Where is Cadent's Headquarters?
HQ Function
The New York headquarters serves as the central hub for Cadent's global operations, including executive leadership, strategic planning, corporate functions, and business development.
Notable Features:
Located in the historic Mobil Building (Socony-Mobil Building), offering modern office amenities within a landmark skyscraper known for its distinctive architecture and prominent Midtown location.
Work Culture:
Cadent fosters a dynamic, innovative, and collaborative work environment. The NYC office encourages cross-functional teamwork and is driven by a passion for transforming TV advertising.
HQ Significance:
The headquarters' location in New York City places Cadent at the epicenter of the advertising industry, facilitating close relationships with major agencies, brands, and media partners. It underscores Cadent's position as a key player in the rapidly evolving media landscape.
Values Reflected in HQ: The headquarters reflects Cadent's values of innovation, leadership, and connectivity. The choice of a prominent, accessible location in a major media market signifies its commitment to industry excellence and client-centricity.
Location:
Cadent operates primarily in North America and Europe, with key offices in the United States, Canada, and the United Kingdom. These locations support a global client base by providing sales, client services, platform operations, engineering, and strategic partnership management for its converged TV advertising solutions.
Street Address:
150 E 42nd Street
City:
New York
State/Province:
NY
Country:
USA
Cadent's Global Presence
Philadelphia, PA, USA
Address: 1700 Market Street, Suite 2800, Philadelphia, PA 19103
Supports East Coast clients and contributes to Cadent's technological innovation, leveraging Philadelphia's growing tech talent pool.
London, UK
Address: The Bureau, 90 Fetter Lane, London, EC4A 1EN, UK
Drives Cadent's international expansion, adapting its converged TV advertising solutions for European broadcasters, agencies, and advertisers.
Chicago, IL, USA
Address: 30 S Wacker Drive, Suite 2200, Chicago, IL 60606
Serves as a strategic point of contact for clients and agencies in the Central US, driving adoption of Cadent's converged TV solutions.
Los Angeles, CA, USA
Address: 12180 Millennium Drive, Suite 500, Los Angeles, CA 90094
Facilitates engagement with key advertisers and media companies on the West Coast, a vital market for TV and digital advertising.
Buying Intent Signals for Cadent
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Cadent
As of April 2025, Cadent' leadership includes:
Investors of Cadent
Cadent has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Cadent has actively strengthened its executive leadership team over the past 12 months with strategic C-suite appointments to drive its next phase of growth in the converged TV advertising market. No major executive departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Cadent
Discover the tools Cadent uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Cadent Email Formats and Examples
Cadent commonly utilizes an email format that combines the first initial of an employee's first name with their full last name. Variations might exist but this is the most prevalent structure.
[first_initial][last]@cadent.tv
Format
jdoe@cadent.tv
Example
70%
Success rate
News and media
Business Wire • May 8, 2024
Cadent Appoints Dan Carroll as Chief Financial Officer
Cadent, the largest independent platform for converged TV advertising, today announced the appointment of Dan Carroll as its new Chief Financial Officer (CFO), effective immediately....more
Business Wire • February 13, 2024
Cadent Names Mariana Agathoklis as Chief People Officer
Cadent announced it has named Mariana Agathoklis as Chief People Officer. Agathoklis will be responsible for leading Cadent’s global talent strategy, fostering company culture, and driving employee engagement....more
PR Newswire • October 17, 2023
Cadent Integrates Place Exchange to Expand DOOH Capabilities Within Aperture Platform
Cadent announced today an integration with Place Exchange, the leading supply-side platform (SSP) for out-of-home (OOH) media, into its Aperture Platform. This integration allows advertisers to seamlessly plan, activate, and measure Digital Out-of-Home (DOOH) campaigns alongside converged TV....more
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