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C2 Paint's Overview

Total employees3
HeadquartersBuffalo
Founded1998

C2 Paint, established in 1998, is a premium paint brand renowned for its artisanal approach to color and unwavering commitment to quality. They specialize in full-spectrum paints, uniquely created using a complex blend of multiple colorants, including rare, finely ground artist-grade pigments, and notably without the black or gray tints commonly used by other manufacturers. This innovative process results in paint colors with exceptional luminosity, depth, and vibrancy that interact dynamically with changing light conditions. C2 Paint emphasizes handcrafted quality in every can, environmental responsibility through low-VOC (Volatile Organic Compound) formulations, and provides a sophisticated, curated palette for discerning homeowners, interior designers, and architects seeking unparalleled color performance and beauty for their projects.

Where is C2 Paint's Headquarters?

HQ Function

Serves as the central hub for brand management, product innovation and color development, marketing strategy, customer relations, and overall administrative operations for C2 Paint.

Notable Features:

While specific architectural details are not widely publicized, the headquarters is a functional facility designed to support the brand's core activities, including advanced color matching, quality control, and collaborative product development.

Work Culture:

The work culture at C2 Paint likely reflects its brand ethos: a commitment to craftsmanship, precision, innovation in color science, and a strong customer-centric approach. It fosters an environment where quality and attention to detail are paramount.

HQ Significance:

The Buffalo headquarters is strategically important as the operational and creative core from which C2 Paint develops its unique full-spectrum color palettes, manages its brand identity, and supports its network of independent dealers across North America.

Values Reflected in HQ: The headquarters embodies C2 Paint's dedication to excellence and innovation in paint technology. It serves as the nerve center for developing their artisanal, full-spectrum paint products and ensuring consistent quality and customer satisfaction.

Location:

C2 Paint primarily serves the North American market, with a strong presence in the United States and Canada, through its dedicated network of independent, authorized dealers. While direct international retail operations outside North America are limited, their high-quality, full-spectrum paints are often specified by interior designers and architects for prestigious projects globally. The company's global-reaching functions are centered on maintaining superior manufacturing standards, innovative color development, brand marketing, and robust support for its distribution partners.

Street Address:

194 W. Utica St.

City:

Buffalo

State/Province:

NY

Country:

USA

C2 Paint's Global Presence

Cheektowaga, NY/USA

Address: c/o General Paint & Manufacturing, 2000 Old Union Road, Cheektowaga, NY 14227

Supports the primary manufacturing and logistical operations for C2 Paint, facilitating the production and distribution of their premium paint products to retailers and customers, predominantly across the North American market.

Buying Intent Signals for C2 Paint

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of C2 Paint

As of April 2025, C2 Paint' leadership includes:

Tom Hill III - President & Founder, C2 Paint
Marvin S. Wool - Managing Partner, The Coatings Alliance LLC (Parent Company)

Investors of C2 Paint

C2 Paint has been backed by several prominent investors over the years, including:

The Coatings Alliance LLC (Owner and Operator)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No significant executive hires or exits at C2 Paint have been publicly announced in the last 12 months, suggesting stability in the top leadership team. C2 Paint is a privately held company, and such changes are not always widely publicized.

Technology (Tech Stack) used by C2 Paint

Discover the tools C2 Paint uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

C2 Paint Email Formats and Examples

C2 Paint likely utilizes standard corporate email address formats. While specific internal patterns are not publicly disclosed, common conventions include [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com. For C2 Paint, the domain would be @c2paint.com.

[first_initial][last]@c2paint.com (e.g., jdoe@c2paint.com) or [first].[last]@c2paint.com (e.g. jane.doe@c2paint.com)

Format

thill@c2paint.com (This is a speculative example for Tom Hill based on a common format)

Example

75%

Success rate

News and media

PR NewswireOctober 4, 2023

C2 Paint Announces 'Thermal' as its 2024 Color of the Year

C2 Paint has named 'Thermal (C2-752),' a fluid and refreshing blue, as its 2024 Color of the Year. The company describes Thermal as a versatile mid-tone shade that promotes calm, comfort, and serenity, suitable for various interior and exterior applications. This choice reflects a broader trend towards creating tranquil and restorative living spaces....more

PR NewswireAugust 2, 2023

C2 Paint Launches 'Revival' Collection of Timeless Paint Colors

C2 Paint introduced its 'Revival' collection, a thoughtfully curated palette consisting of 35 timeless paint colors. This collection is designed to offer enduring appeal and versatility, drawing inspiration from historical influences and natural elements to provide sophisticated and lasting choices for modern residential and commercial interiors....more

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