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Superunie's Overview

Total employees166
HeadquartersBeesd
Founded1956

C.I.V. Superunie B.A. (Coöperatieve Inkoop Vereniging Superunie B.A.) is a prominent purchasing cooperative representing a significant collective of independent supermarket chains in the Netherlands. Founded in 1957, Superunie leverages its combined purchasing power to negotiate favorable terms with suppliers, develop popular private label brands (e.g., 'G'woon', 'Sum & Substance', 'First Choice Cola'), and provide various support services to its members. This allows member organizations to compete effectively against larger, centrally-owned supermarket groups. Superunie plays a crucial role in the Dutch food retail landscape by ensuring diversity, competitive pricing, and a wide range of product choices for consumers through its affiliated stores. Current key members include PLUS, Spar, Vomar, Nettorama, Boni, Boon Food Group, Hoogvliet, and Poiesz Supermarkten, collectively holding a substantial market share in the Dutch grocery market. Superunie's operations are highly centralized at its Beesd headquarters.

Where is Superunie's Headquarters?

HQ Function

Serves as the central hub for Superunie's purchasing, negotiation, private label development, quality assurance, and strategic coordination for its member supermarket organizations in the Netherlands.

Notable Features:

Modern office facility located in an industrial park, designed for efficient operations and collaboration among its team and with member representatives. The building is equipped to support dynamic retail purchasing and marketing strategies.

Work Culture:

A professional, collaborative, and results-oriented environment focused on maximizing purchasing power and delivering value to its member supermarkets. Emphasis on market analysis, negotiation, supply chain efficiency, and fostering strong relationships with suppliers and members.

HQ Significance:

The strategic center for one of the largest purchasing cooperatives in the Dutch food retail sector, influencing product assortment, pricing, and private label brands for a significant share of the market. It's pivotal for the competitiveness of independent Dutch supermarkets.

Values Reflected in HQ: Efficiency, collaboration, collective strength, market expertise, innovation in private label development, and a commitment to serving the interests of its independent supermarket members.

Location:

While Superunie's direct operational focus and membership are concentrated within the Netherlands, its global presence is manifested through its extensive international sourcing activities. The cooperative procures a wide variety of products, including fresh produce, grocery items, and non-food articles, from suppliers across Europe and worldwide. This global sourcing network is critical for its private label brands and overall product assortment, ensuring a diverse and competitive offering for its Dutch member supermarkets.

Street Address:

Industrieweg 22E

City:

Beesd

State/Province:

Gelderland

Country:

Netherlands

Superunie's Global Presence

Buying Intent Signals for Superunie

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Superunie

As of April 2025, Superunie' leadership includes:

Dick Roozen - Algemeen Directeur (Managing Director)
Wouter Verstaal - Commercieel Directeur (Commercial Director)
Marieke van der Monde - Financieel Directeur (Financial Director)

Investors of Superunie

Superunie has been backed by several prominent investors over the years, including:

PLUS Retail B.V.
SPAR Holding B.V. (for some Dutch operations)
Vomar Voordeelmarkt B.V.
Nettorama B.V.
Boni Markten B.V.
Boon Food Group B.V.
Hoogvliet Supermarkten B.V.
Poiesz Supermarkten B.V.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Superunie's top executive team has demonstrated stability over the past 12 months, with no major publicly announced hires or departures at the C-suite level. The existing leadership continues to guide the cooperative's strategic initiatives. A key appointment occurred in early 2023 with Marieke van der Monde becoming Financial Director.

Technology (Tech Stack) used by Superunie

Discover the tools Superunie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Superunie Email Formats and Examples

Superunie B.A. likely utilizes common corporate email formats for its employees, typically combining elements of an employee's name with the company domain 'superunie.nl'. While the exact internal patterns are not publicly detailed, a frequently observed structure in Dutch companies is [first_initial].[last_name]@domain.com.

[first_initial].[last_name]@superunie.nl

Format

d.roozen@superunie.nl

Example

75%

Success rate

News and media

Superunie.nlApril 17, 2024

Superunie Releases 2023 Sustainability Report Focusing on Future-Proof Food System

Superunie published its 2023 Sustainability Annual Report, detailing progress and commitments in areas such as reducing CO2 emissions, combating food waste, promoting healthier products, and ensuring sustainable sourcing. The report highlights collaborative efforts with members and chain partners to build a more sustainable food system....more

Levensmiddelenkrant.nlFebruary 28, 2024

Superunie's Private Label Market Share Climbs to 29.2%

The collective turnover share of Superunie's private label products increased to 29.2% in 2023. This growth demonstrates continued consumer preference for its diverse range of affordable and quality house brands, particularly relevant in a period of rising living costs....more

Superunie.nlJanuary 9, 2024

Superunie and Aldebaran Extend Collaboration for International Product Certification

Superunie and Aldebaran have extended their partnership to ensure the quality and safety of internationally sourced products. This collaboration focuses on product certification, supplier audits, and compliance with quality standards for items imported by Superunie for its members....more

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