BzzAgent
BzzAgent's Overview
BzzAgent was a leading international word-of-mouth (WOM) media and influencer marketing company, founded in 2001. It connected brands with everyday consumers, known as 'BzzAgents,' who would try products and share their honest opinions online and offline. The company built a large network of these volunteer agents. BzzAgent was acquired by dunnhumby (a Tesco company) in 2011. Later, in 2018, Quotient Technology Inc. acquired BzzAgent's assets from dunnhumby, integrating its influencer marketing capabilities into Quotient's digital promotions and media platform. While the BzzAgent brand continues to be utilized by Quotient, it no longer operates as a standalone company.
Where is BzzAgent's Headquarters?
HQ Function
Served as the central hub for BzzAgent's operations, including campaign management, agent network coordination, technology development, and client services before its acquisitions.
Notable Features:
The Boston office was situated in a commercial hub, known for fostering a creative and collaborative tech environment. Specific architectural details are not widely publicized.
Work Culture:
BzzAgent was known for its energetic, innovative, and data-driven culture. It emphasized authenticity in marketing and valued the engagement of its 'agent' community.
HQ Significance:
This location was significant as the birthplace of many pioneering word-of-mouth and influencer marketing strategies that shaped the early days of social media marketing.
Values Reflected in HQ: The historical HQ reflected values of innovation, community, transparency, and data-driven insights in marketing.
Location:
Historically, BzzAgent operated primarily in North America (USA and Canada) and had a significant presence in the United Kingdom, supporting campaigns across various European countries. Its network of 'BzzAgents' was international. Post-acquisition by Quotient Technology, BzzAgent's influencer marketing capabilities are leveraged within Quotient's broader global digital marketing platform, which serves clients worldwide.
Street Address:
101 Arch Street (Historical BzzAgent HQ)
City:
Boston
State/Province:
MA
Country:
USA
BzzAgent's Global Presence
London, UK
Address: Specific street address not publicly available for historical office.
To establish and grow BzzAgent's presence in the European market, adapting its model to local consumer behaviors and brand needs.
Buying Intent Signals for BzzAgent
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BzzAgent
As of April 2025, BzzAgent' leadership includes:
Investors of BzzAgent
BzzAgent has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As BzzAgent's operations have been fully integrated into Quotient Technology since 2018, there are no BzzAgent-specific executive movements. Any relevant leadership changes would occur within Quotient Technology's broader structure.
Technology (Tech Stack) used by BzzAgent
Discover the tools BzzAgent uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BzzAgent Email Formats and Examples
Since BzzAgent is part of Quotient Technology, employees would use Quotient's email format. Common corporate email patterns include [first_initial][last]@[domain].com or [first].[last]@[domain].com.
[first_initial][last]@quotient.com or [first].[last]@quotient.com
Format
jdoe@quotient.com or jane.doe@quotient.com
Example
80%
Success rate
News and media
Quotient Technology Inc. (Press Release) • October 2, 2018
Quotient Acquires Leading Influencer Marketing Company BzzAgent from dunnhumby
Quotient Technology Inc. announced its acquisition of BzzAgent from dunnhumby. The acquisition aimed to enhance Quotient's capabilities by integrating BzzAgent's established influencer network and expertise into Quotient's data-driven digital media and promotions platform....more
TechCrunch • May 23, 2011
Dunnhumby Buys Word-Of-Mouth Marketing Network BzzAgent For A Reported $60M
Dunnhumby, the customer science company behind Tesco's loyalty card program, acquired BzzAgent. The deal was reportedly valued at $60 million and aimed to combine BzzAgent's word-of-mouth marketing expertise with dunnhumby's data analytics capabilities....more
BzzAgent (via PR Newswire - Archive) • February 13, 2007
BzzAgent Secures $13.8 Million in Series C Funding
BzzAgent announced it had closed a $13.8 million Series C financing round led by General Catalyst Partners, with existing investors including Flybridge Capital Partners also participating. The funding was intended to accelerate BzzAgent's growth and expand its word-of-mouth marketing services....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including BzzAgent, are just a search away.