HQ Function

Serves as the primary operational hub for ByRotation, housing its core team responsible for platform development, marketing, community management, and strategic growth. Being in a co-working space like Huckletree allows for flexibility and access to a vibrant startup ecosystem.

Notable Features:

Located within the Alphabeta Building, a prominent City fringe landmark known for its modern amenities and collaborative workspaces. Huckletree Shoreditch offers features like event spaces, breakout areas, and networking opportunities conducive to a startup environment.

Work Culture:

Dynamic, innovative, and mission-driven, with a strong emphasis on sustainability, community, and leveraging technology to disrupt the fashion industry. The culture likely reflects the fast-paced nature of a tech startup combined with a passion for fashion and environmental consciousness.

HQ Significance:

The London HQ is central to ByRotation's operations in its primary market (the UK) and serves as the launchpad for its international expansion efforts. Its location in a tech and fashion hub like Shoreditch is strategically important.

Values Reflected in HQ: The choice of a co-working space can reflect values like collaboration, flexibility, community, and efficient resource use, aligning with ByRotation's lean startup approach and community focus.

Location:

ByRotation primarily operates through its digital platform, which is accessible to users globally. While its strongest community and operational focus originated in the UK, the app allows for peer-to-peer rentals in various regions where it gains traction. The company supports a growing international user base of lenders and renters, aiming to expand its physical presence or partnerships in key international fashion markets as it grows, with recent pushes into the US market.

Street Address:

C/O Huckletree Shoreditch, Alphabeta Building, 14-18 Finsbury Square

City:

London

State/Province:

England

Country:

United Kingdom