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BYREDO's Overview

Total employees495
HeadquartersStockholm
Founded2006

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham. With a distinct focus on craft and quality, Byredo translates memories and emotions into tangible products and experiences. The brand started with fragrances and has since expanded its offerings to include makeup, home fragrances, body care, and leather goods. Byredo is known for its minimalist Scandinavian aesthetic, unique scent compositions, and high-end positioning in the global market. It was acquired by Puig in 2022, joining a portfolio of other renowned beauty and fashion brands.

Where is BYREDO's Headquarters?

HQ Function

The Stockholm headquarters serves as the central hub for brand strategy, creative direction, product development, global marketing, and corporate administration.

Notable Features:

Reflecting Byredo's minimalist design philosophy, the headquarters likely features clean lines, high-quality materials, and an atmosphere conducive to creativity. It may house design studios and showrooms.

Work Culture:

The work culture at Byredo HQ is expected to be dynamic, creative, and collaborative, emphasizing innovation, craftsmanship, and a passion for the luxury sector. It likely embodies modern Scandinavian work-life balance principles.

HQ Significance:

The Stockholm headquarters is significant as it's the birthplace of the brand and the core of its creative and strategic operations, maintaining the brand's Swedish heritage and identity.

Values Reflected in HQ: The headquarters' design and operations likely reflect Byredo's core values: quality, craftsmanship, minimalism, artistic expression, and an understated approach to luxury.

Location:

Byredo supports its global operations through its headquarters in Stockholm and key regional offices/showrooms in major luxury hubs. These operations include product design and innovation (Stockholm), global marketing strategy, supply chain management, retail operations across its standalone boutiques and department store concessions, e-commerce, and localized marketing and PR efforts in North America, Europe, Asia-Pacific, and the Middle East. The brand is sold in over 40 countries.

Street Address:

Hornsgatan 15

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

BYREDO's Global Presence

Paris, France

Address: 199 Rue Saint-Honoré, 75001 Paris (Flagship store often housing regional operations)

Manages and expands Byredo's presence in France and supports surrounding European countries, leveraging Paris's status in the luxury industry.

London, United Kingdom

Address: 40 Lexington St, Soho, London W1F 0LN (Flagship store often housing regional operations)

Drives growth and brand visibility within the significant UK luxury market and potentially acts as a touchpoint for wider European coordination.

New York, NY, USA

Address: 62 Wooster St, New York, NY 10012 (Flagship store often housing regional operations)

Crucial for penetrating and expanding within the large and influential North American luxury consumer base.

Shanghai, China

Address: Plaza 66, 1266 Nanjing Xi Lu, Jing An District, Shanghai (Flagship store often housing regional operations)

Key for establishing and strengthening Byredo's brand in mainland China and the wider APAC region.

Buying Intent Signals for BYREDO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BYREDO

As of April 2025, BYREDO' leadership includes:

Ben Gorham - Founder & Creative Director

Investors of BYREDO

BYREDO has been backed by several prominent investors over the years, including:

Puig (Current majority shareholder, acquired in 2022)
Manzanita Capital (Former majority shareholder)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following the acquisition by Puig in May 2022, Byredo's leadership structure is integrated within the Puig group. Specific executive changes within Byredo itself are not frequently publicized as distinct from Puig's broader divisional leadership. Ben Gorham remains the primary creative force and public face of the brand. No major distinct Byredo-specific C-suite hires or exits have been widely reported in the last 12 months.

Technology (Tech Stack) used by BYREDO

Discover the tools BYREDO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BYREDO Email Formats and Examples

Byredo, now part of Puig, likely uses email formats common in corporate environments, often aligning with the parent company's structure or maintaining its own established professional format. Common patterns include [first_initial][last]@byredo.com or [first].[last]@byredo.com.

[first].[last]@byredo.com or [first_initial][last]@byredo.com

Format

b.gorham@byredo.com

Example

80%

Success rate

News and media

PuigMay 7, 2024

Puig Reports Strong Q1 2024, Highlighting Byredo's Performance

Puig released its Q1 2024 financial results, noting strong performance across its portfolio. Byredo, within the Derma and Niche division, contributed to this growth, particularly benefiting from its makeup line and strong brand momentum....more

BeautyMatterFebruary 27, 2024

Byredo's Mojave Ghost Becomes Viral TikTok Sensation

Byredo's fragrance Mojave Ghost experienced a surge in popularity, becoming a viral sensation on TikTok. This organic social media trend significantly boosted brand awareness and interest, particularly among younger demographics....more

Vogue IndiaDecember 7, 2023

Byredo Opens Its First Indian Store in Mumbai

Byredo expanded its global retail footprint by opening its first flagship store in India, located in Mumbai. This move marks a significant step in the brand's strategy to tap into the growing Indian luxury market....more

Business of FashionMay 31, 2022

Puig Snaps Up Byredo

Spanish fragrance and fashion group Puig acquired a majority stake in Byredo. The deal values the niche fragrance brand founded by Ben Gorham at a reported €1 billion, aiming to accelerate its global growth and product category expansion....more

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