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Byrdie's Overview

Total employees73
HeadquartersNew York
Founded

Byrdie is a digital-first beauty and wellness brand dedicated to providing inclusive, expert-backed advice and inspiration. Launched in 2013, Byrdie aims to make beauty approachable and fun, covering everything from makeup and skincare to hair and health. It emphasizes real, unretouched-photos, diverse voices, and practical tips from industry professionals and its experienced editorial team. Byrdie is part of the Dotdash Meredith family of brands, a leading digital and print media company.

Where is Byrdie's Headquarters?

HQ Function

Serves as the central operational hub for Dotdash Meredith, parent company of Byrdie. This includes overarching editorial strategy, technology development, marketing, sales, and corporate functions supporting Byrdie and other digital brands.

Notable Features:

Modern office spaces designed for collaboration, state-of-the-art media production facilities, and located in a prominent downtown Manhattan building offering city views.

Work Culture:

A dynamic, fast-paced, and digitally-focused environment. Emphasis on innovation, data-driven content creation, collaboration across brands, and a commitment to quality journalism and user experience. Teams often work in agile, cross-functional groups.

HQ Significance:

The New York headquarters is pivotal for Dotdash Meredith's extensive portfolio of digital brands, including Byrdie. It centralizes talent and resources, fostering innovation and strategic alignment across its media properties.

Values Reflected in HQ: The headquarters reflects values of innovation, collaboration, and a forward-thinking approach to digital media. Open-plan areas and meeting spaces encourage teamwork and creativity, essential for a brand like Byrdie.

Location:

Byrdie primarily operates as an English-language digital publication with a significant global readership, particularly in North America, the UK, Australia, and other English-speaking countries. While its physical offices are in the US (via Dotdash Meredith), its content creation, editorial teams, and contributors may be distributed globally, reflecting its digital-native nature. Its content is accessible worldwide, supporting functions like editorial content production, digital marketing, and audience engagement on an international scale.

Street Address:

225 Liberty Street

City:

New York

State/Province:

NY

Country:

USA

Byrdie's Global Presence

Des Moines, Iowa, USA

Address: 1716 Locust St, Des Moines, IA 50309 (Dotdash Meredith)

Supports diverse operational functions for Dotdash Meredith's portfolio, leveraging talent in the region for content production, technology, and corporate services.

Remote/Distributed

Address: N/A

Enables access to a wider talent pool and diverse perspectives, crucial for a beauty and wellness brand aiming for inclusivity and broad appeal.

Buying Intent Signals for Byrdie

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Byrdie

As of April 2025, Byrdie' leadership includes:

Leah Wyar - President & General Manager, Lifestyle Group (overseeing Byrdie, Brides, MyDomaine, InStyle) at Dotdash Meredith
Hallie Gould - Editor in Chief & VP of Content, Byrdie
Jessica Mahgerefteh - Associate General Manager, Byrdie
Holly Rhue - Associate Editorial Director, Byrdie

Investors of Byrdie

Byrdie has been backed by several prominent investors over the years, including:

Dotdash Meredith (NASDAQ: DOTD) - Byrdie is a wholly-owned brand of Dotdash Meredith, which is a publicly traded company. Dotdash Meredith was formed after IAC's Dotdash acquired Meredith Corporation in 2021.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific high-level executive changes directly tied only to Byrdie's top brand leadership are not frequently publicized unless part of broader Dotdash Meredith organizational shifts. Most senior roles impacting Byrdie are at the Dotdash Meredith group level. No major exclusive Byrdie top-tier hires/exits widely reported recently.

Departures

N/A, No specific major departures solely for Byrdie's brand-dedicated top leadership publicly reported in the last 12 months.

New Appointments:

N/A, No specific major new appointments solely for Byrdie's brand-dedicated top leadership publicly reported in the last 12 months. Key personnel like Hallie Gould (Editor in Chief) have been in their roles for some time.

Technology (Tech Stack) used by Byrdie

Discover the tools Byrdie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Byrdie Email Formats and Examples

Byrdie employees are part of Dotdash Meredith and use email addresses associated with the parent company. Common formats for Dotdash Meredith include [first_initial][last] or [first].[last] @dotdashmdp.com or @meredith.com (though the latter is being phased out post-acquisition). The most current primary domain is dotdashmdp.com.

[first_initial][last]@dotdashmdp.com or [first].[last]@dotdashmdp.com

Format

jdoe@dotdashmdp.com or jane.doe@dotdashmdp.com

Example

90%

Success rate

News and media

AdweekMay 15, 2024

Byrdie Parent Dotdash Meredith Sees Digital Ad Revenue Growth in Q1 2024

Dotdash Meredith, Byrdie's parent company, reported growth in digital advertising revenue for the first quarter of 2024, highlighting strong performance from its portfolio of digital brands, including beauty and lifestyle sites like Byrdie....more

Byrdie.comOctober 26, 2023

Byrdie Announces Winners for 2023 Byrdie Beauty Awards

Byrdie unveiled the winners of its annual Beauty Awards, celebrating the best products across skincare, makeup, hair, and body care, as selected by its editors and industry experts....more

Folio MagSeptember 7, 2023

Dotdash Meredith Highlights Byrdie in Upfront Presentation to Advertisers

In its upfront presentation, Dotdash Meredith showcased its leading brands, including Byrdie, emphasizing its strong audience engagement and ability to drive consumer intent in the beauty and wellness categories....more

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