Byrdie is a digital-first beauty and wellness brand dedicated to providing inclusive, expert-backed advice and inspiration. Launched in 2013, Byrdie aims to make beauty approachable and fun, covering everything from makeup and skincare to hair and health. It emphasizes real, unretouched-photos, diverse voices, and practical tips from industry professionals and its experienced editorial team. Byrdie is part of the Dotdash Meredith family of brands, a leading digital and print media company.
Serves as the central operational hub for Dotdash Meredith, parent company of Byrdie. This includes overarching editorial strategy, technology development, marketing, sales, and corporate functions supporting Byrdie and other digital brands.
Modern office spaces designed for collaboration, state-of-the-art media production facilities, and located in a prominent downtown Manhattan building offering city views.
A dynamic, fast-paced, and digitally-focused environment. Emphasis on innovation, data-driven content creation, collaboration across brands, and a commitment to quality journalism and user experience. Teams often work in agile, cross-functional groups.
The New York headquarters is pivotal for Dotdash Meredith's extensive portfolio of digital brands, including Byrdie. It centralizes talent and resources, fostering innovation and strategic alignment across its media properties.
Byrdie primarily operates as an English-language digital publication with a significant global readership, particularly in North America, the UK, Australia, and other English-speaking countries. While its physical offices are in the US (via Dotdash Meredith), its content creation, editorial teams, and contributors may be distributed globally, reflecting its digital-native nature. Its content is accessible worldwide, supporting functions like editorial content production, digital marketing, and audience engagement on an international scale.
225 Liberty Street
New York
NY
USA
Address: 1716 Locust St, Des Moines, IA 50309 (Dotdash Meredith)
Supports diverse operational functions for Dotdash Meredith's portfolio, leveraging talent in the region for content production, technology, and corporate services.
Address: N/A
Enables access to a wider talent pool and diverse perspectives, crucial for a beauty and wellness brand aiming for inclusivity and broad appeal.
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As of April 2025, Byrdie' leadership includes:
Byrdie has been backed by several prominent investors over the years, including:
Specific high-level executive changes directly tied only to Byrdie's top brand leadership are not frequently publicized unless part of broader Dotdash Meredith organizational shifts. Most senior roles impacting Byrdie are at the Dotdash Meredith group level. No major exclusive Byrdie top-tier hires/exits widely reported recently.
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Byrdie employees are part of Dotdash Meredith and use email addresses associated with the parent company. Common formats for Dotdash Meredith include [first_initial][last] or [first].[last] @dotdashmdp.com or @meredith.com (though the latter is being phased out post-acquisition). The most current primary domain is dotdashmdp.com.
[first_initial][last]@dotdashmdp.com or [first].[last]@dotdashmdp.com
Format
jdoe@dotdashmdp.com or jane.doe@dotdashmdp.com
Example
90%
Success rate
Adweek • May 15, 2024
Dotdash Meredith, Byrdie's parent company, reported growth in digital advertising revenue for the first quarter of 2024, highlighting strong performance from its portfolio of digital brands, including beauty and lifestyle sites like Byrdie....more
Byrdie.com • October 26, 2023
Byrdie unveiled the winners of its annual Beauty Awards, celebrating the best products across skincare, makeup, hair, and body care, as selected by its editors and industry experts....more
Folio Mag • September 7, 2023
In its upfront presentation, Dotdash Meredith showcased its leading brands, including Byrdie, emphasizing its strong audience engagement and ability to drive consumer intent in the beauty and wellness categories....more
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