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Bynder's Overview

Total employees619
HeadquartersAmsterdam
Founded2013

Bynder is a global leader in Digital Asset Management (DAM), providing a powerful and intuitive platform that helps marketing and creative teams create, manage, and distribute digital assets. Its cloud-based solution centralizes images, videos, documents, and creative files, streamlining workflows, ensuring brand consistency, and enabling teams to deliver exceptional content experiences at scale. Bynder empowers brands to conquer the chaos of proliferating content, touchpoints, and relationships in today's fast-paced digital world.

Where is Bynder's Headquarters?

HQ Function

The Amsterdam headquarters serves as the central hub for Bynder's global operations, product development, engineering, marketing, finance, and executive leadership. It drives the company's overall strategy and innovation.

Notable Features:

The office is situated in a vibrant area of Amsterdam, likely featuring modern, open-plan design to foster collaboration, agile workspaces, and amenities typical of a leading tech company. It's designed to inspire creativity and teamwork.

Work Culture:

Bynder's HQ fosters an international, dynamic, and innovative work culture. Employees often describe it as fast-paced yet supportive, with a strong emphasis on teamwork, customer success, and continuous learning. There's a focus on 'Byndies' (employees) feeling empowered and valued.

HQ Significance:

The Amsterdam HQ is significant as it represents Bynder's origins and its strong foothold in the European market. It's the nerve center for developing cutting-edge DAM technology and coordinating global expansion.

Values Reflected in HQ: The headquarters' environment likely reflects Bynder's core values such as innovation, customer-centricity, collaboration, transparency, and a passion for making a tangible impact for their clients.

Location:

Bynder maintains a significant global presence with offices strategically located in North America, Europe, the Middle East, and Australia. This international footprint allows Bynder to provide localized sales, marketing, customer support, and professional services to its diverse client base across various time zones and regions. Their global teams work collaboratively to innovate and deliver world-class Digital Asset Management solutions worldwide, supporting functions like multinational marketing campaigns, distributed creative teams, and global brand management.

Street Address:

Max Euweplein 40

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

Bynder's Global Presence

Boston, MA/USA

Address: 101 Arch Street, Suite 1950, Boston, MA 02110

To drive market penetration, provide localized support, and build strong customer relationships within the North American region, a significant market for DAM solutions.

Rotterdam/Netherlands

Address: Weena 505, 3013 AL Rotterdam

To strengthen Bynder's presence in the Benelux region and leverage local talent for specific business functions.

London/United Kingdom

Address: The Old Sessions House, 23 Clerkenwell Green, London, EC1R 0NA

To expand Bynder's footprint in the UKI market, addressing the specific needs of businesses in this dynamic region.

Barcelona/Spain

Address: Passeig de Gràcia, 50, 3rd floor, 08007 Barcelona

To support Bynder's growth in Southern Europe and potentially serve as a multilingual support center.

Dubai/UAE

Address: UAE, Dubai, Shurafa Building 2, Office 201, Al Sufouh

To establish and grow Bynder's presence in the MEA market, providing regional sales and support.

Melbourne/Australia

Address: Level 2, 287 Collins St, Melbourne VIC 3000

To serve the growing demand for DAM solutions in Australia, New Zealand, and the broader APAC market.

Buying Intent Signals for Bynder

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Bynder

As of April 2025, Bynder' leadership includes:

Bob Hickey - Chief Executive Officer
Kevin Crothers - Chief Financial Officer
Rayna de Lange - Chief Product Officer
Brad Kofoed - Chief Revenue Officer
Laurens van den Oever - Chief Marketing Officer
Ruben Stolk - Chief Technology Officer
Marion Gamel - Chief People Officer

Investors of Bynder

Bynder has been backed by several prominent investors over the years, including:

Insight Partners

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Bynder has made strategic appointments to its executive team over the past year to bolster its growth in key areas like revenue, product, and technology. These changes reflect the company's focus on scaling operations and enhancing its market leadership in the DAM space.

New Appointments:

Brad Kofoed, Brad Kofoed appointed as Chief Revenue Officer to lead global sales and revenue strategy, focusing on accelerating Bynder's growth.
Laurens van den Oever, Laurens van den Oever joined Bynder as Chief Marketing Officer, tasked with enhancing brand visibility and driving marketing innovation.

Technology (Tech Stack) used by Bynder

Discover the tools Bynder uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Bynder Email Formats and Examples

Bynder primarily utilizes the 'first.last@bynder.com' email format for its employees. This is a common pattern for professional communication within the company.

first.last@bynder.com

Format

john.doe@bynder.com

Example

90%

Success rate

News and media

Bynder PressMarch 12, 2024

Bynder Integrates With Wrike To Streamline End-to-End Content Lifecycle For Marketers

Bynder announced an integration with Wrike, an intelligent work management platform. This integration aims to connect upstream content planning and creation in Wrike with downstream content management, distribution, and analytics in Bynder, streamlining the entire content lifecycle for marketers....more

Bynder PressOctober 26, 2023

Bynder Named a Strong Performer in Digital Asset Management For Customer Experience Report by Independent Research Firm

Bynder was named a Strong Performer in The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2023 report. Bynder received the highest scores possible in the criteria of AI, scalability, and partner ecosystem....more

Bynder PressSeptember 7, 2023

Bynder Appoints Laurens van den Oever as Chief Marketing Officer

Bynder announced the appointment of Laurens van den Oever as its new Chief Marketing Officer (CMO). Van den Oever brings over 20 years of experience in building and scaling marketing teams for global B2B technology companies....more

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