by charlotte
by charlotte's Overview
By Charlotte is an Australian-born jewellery brand founded in 2012 by Charlotte Blakeney. Renowned for its delicate, spiritual, and bohemian-inspired designs, the brand aims to create meaningful pieces that resonate with the wearer. Their collections often feature symbols of love, enlightenment, and protection, crafted from sterling silver, gold vermeil, and semi-precious gemstones. By Charlotte has grown a significant following for its signature 'Lotus' and 'Star' motifs, appealing to customers seeking sentimental and beautifully crafted adornments.
Where is by charlotte's Headquarters?
HQ Function
Serves as the central hub for design, brand management, marketing, operations, customer service, and includes their flagship retail store.
Notable Features:
Integrated flagship boutique offering an immersive brand experience; design reflecting the brand's serene and spiritual aesthetic.
Work Culture:
Creative, collaborative, and customer-focused, emphasizing brand values of mindfulness, beauty, and positive energy.
HQ Significance:
Central hub for all brand operations, design, and strategy, located in a prime Sydney fashion district, enhancing brand visibility and accessibility.
Values Reflected in HQ: The space embodies the brand's core values of elegance, spiritual connection, meticulous craftsmanship, and a tranquil customer experience.
Location:
While By Charlotte's physical boutiques are currently located within Australia, the brand has a significant global presence through its robust e-commerce platform, shipping its meaningful jewellery to customers worldwide. They also partner with select international stockists and online retailers, expanding their reach to a global audience seeking their unique, spiritually-inspired designs. Recently, the brand has also expanded its physical retail presence into New Zealand through department store partnerships.
Street Address:
460 Oxford Street
City:
Paddington
State/Province:
NSW
Country:
Australia
by charlotte's Global Presence
Fortitude Valley, QLD, Australia
Address: Shop 5, 23 James Street, Fortitude Valley, QLD 4006
To serve as a primary physical touchpoint for customers in Brisbane and Queensland, showcasing the full range of By Charlotte jewellery and fostering brand loyalty in the region.
Armadale, VIC, Australia
Address: 1010 High Street, Armadale, VIC 3143
To establish a strong brand presence in Melbourne, catering to local clientele and visitors, and expanding By Charlotte's reach within Victoria.
Buying Intent Signals for by charlotte
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of by charlotte
As of April 2025, by charlotte' leadership includes:
Investors of by charlotte
by charlotte has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
By Charlotte has maintained a consistent leadership team, with no major publicly announced executive hires or departures in the last 12 months. The focus remains on strategic growth and brand development under its established executives.
Technology (Tech Stack) used by by charlotte
Discover the tools by charlotte uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
by charlotte Email Formats and Examples
While By Charlotte's exact internal email format is not publicly disclosed, companies of this nature often use common structures such as first name or first initial combined with last name. For general inquiries, they provide specific departmental emails like customercare@bycharlotte.com.au.
Likely formats include [first]@bycharlotte.com.au (e.g., jane@bycharlotte.com.au) or [first].[last]@bycharlotte.com.au (e.g., jane.doe@bycharlotte.com.au)
Format
example.person@bycharlotte.com.au
Example
70%
Success rate
News and media
Ragtrader • February 8, 2024
By Charlotte Unveils Campaign for The Staples Collection
Australian jewellery brand By Charlotte launched a new campaign for its 'The Staples' collection. The collection focuses on timeless, everyday pieces designed for layering, reinforcing the brand's commitment to versatile and meaningful adornment. The campaign highlights the wearability and personal significance of these core items....more
Ragtrader • August 2, 2023
By Charlotte Expands into New Zealand Market
By Charlotte announced its expansion into the New Zealand market through a partnership with department store Smith & Caughey's. This move marks a significant step in the brand's international growth strategy, bringing its spiritually-inspired jewellery to a new customer base....more
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