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BWS's Overview

Total employees2866
HeadquartersSurry Hills
Founded2001

BWS (Beer, Wine, Spirits) is a prominent Australian liquor retailer, known for its convenience and wide selection of alcoholic beverages. Established in 2001, BWS operates as a subsidiary of Endeavour Group, which demerged from Woolworths Group in 2021. With hundreds of stores located across Australia, BWS aims to be the most convenient and helpful liquor provider, offering local and imported beers, wines, spirits, and ready-to-drink beverages. They focus on providing great value, a tailored range, and knowledgeable customer service, both in-store and through their online platform offering click & collect and delivery options.

Where is BWS's Headquarters?

HQ Function

The headquarters oversees national strategy, marketing, merchandising, supply chain management, IT, finance, and human resources for BWS and other Endeavour Group brands.

Notable Features:

Modern corporate office facilities designed for collaboration, housing various departments essential for running a large retail operation. Likely features open-plan workspaces, meeting rooms, and employee amenities.

Work Culture:

The work culture is likely dynamic, fast-paced, and customer-focused, reflecting the retail industry. There's an emphasis on teamwork, innovation in retail practices, and responsible service of alcohol.

HQ Significance:

Serves as the central command for BWS's extensive retail operations, driving brand strategy and ensuring operational excellence across all stores in Australia.

Values Reflected in HQ: The headquarters likely reflects Endeavour Group's values, such as customer-centricity, responsibility, teamwork, and a drive for growth and innovation in the drinks and hospitality market.

Location:

BWS Australia's operations are primarily focused within Australia. As part of Endeavour Group, its global interactions would mainly involve sourcing products (beer, wine, spirits) from international suppliers and potentially engaging with global partners for technology and retail best practices. The retail stores themselves are exclusively in Australia.

Street Address:

26 Waterloo St

City:

Surry Hills

State/Province:

NSW

Country:

Australia

BWS's Global Presence

Various locations, Australia

Address: State-based and regional support offices are strategically located across Australia, though specific addresses are not typically publicized as they are not customer-facing.

To manage and support the extensive network of BWS retail outlets within specific geographic areas, ensuring consistent customer experience, compliance, and efficient operations. For example, a WA state office would oversee all BWS stores in Western Australia.

Buying Intent Signals for BWS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BWS

As of April 2025, BWS' leadership includes:

Steve Donohue - Managing Director & CEO, Endeavour Group
Kate Beattie - Chief Financial Officer, Endeavour Group
Scott Davidson - Managing Director, BWS
Agnieszka Pfeiffer - Chief Strategy Officer, Endeavour Group
Claire Smith - Chief Information Officer, Endeavour Group
Mario Volpe - Managing Director, Dan Murphy's (Sister Company)

Investors of BWS

BWS has been backed by several prominent investors over the years, including:

Endeavour Group (ASX:EDV) (Parent Company, publicly traded)
Public shareholders via the Australian Securities Exchange (ASX)
Woolworths Group (ASX:WOW) (Retains a significant minority stake in Endeavour Group)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Endeavour Group has maintained a relatively stable executive team. No major high-profile hires or exits specifically for BWS or its direct parent leadership have been widely publicized in the last 12 months. General appointments may occur at lower executive/senior management levels.

Technology (Tech Stack) used by BWS

Discover the tools BWS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BWS Email Formats and Examples

Email addresses for corporate employees at BWS, as part of Endeavour Group, typically follow standard corporate patterns using the endeavourgroup.com.au domain. Common formats include first name initial followed by last name, or first name separated from last name by a period.

[first_initial][last]@endeavourgroup.com.au or [first].[last]@endeavourgroup.com.au

Format

jdoe@endeavourgroup.com.au or john.doe@endeavourgroup.com.au

Example

80%

Success rate

News and media

Endeavour Group NewsFebruary 21, 2024

BWS Australia parent Endeavour Group Reports H1 F24 Results

Endeavour Group announced its half-year financial results for F24, highlighting performance across its retail segment (including BWS and Dan Murphy's) and hotels. The retail segment saw sales growth, though with some moderation in the second quarter. BWS continued to focus on convenience and value offerings....more

Endeavour Group NewsOctober 25, 2023

BWS Australia parent Endeavour Group Q1 F24 Sales Results Show Retail Growth

Endeavour Group released its Q1 F24 sales results, with the retail drinks segment, which includes BWS, reporting an increase in sales. The company noted a return to normal shopping behaviours post-COVID and continued focus on digital engagement and convenience for BWS customers....more

The ShoutAugust 23, 2023

Endeavour Group FY23 Results Reflect Strong Retail Performance from BWS and Dan Murphy's

Endeavour Group's full-year results for FY23 indicated a strong performance from its retail division, including BWS. The report highlighted growth in sales and customer engagement, with investments in digital platforms and store network optimization contributing to the positive outcome....more

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