BVA Group is a leading international research and consulting firm that leverages behavioral science to provide actionable insights for businesses and organizations worldwide. With a strong focus on understanding human behavior (Nudge), BVA helps clients optimize customer experience, develop innovative products and services, enhance brand strategy, and inform public policy. Their expertise spans various sectors, including consumer goods, retail, technology, finance, healthcare, and travel, offering a comprehensive approach to market research, data analytics, and strategic consulting to drive meaningful outcomes.
Serves as the central hub for global operations, strategic decision-making, core research and development initiatives, and leadership for international client engagement.
Modern office facilities in a key business district, designed to foster collaboration and innovation, supporting its role as a leading research and consulting firm.
A dynamic and intellectually stimulating environment that emphasizes data-driven insights, creative problem-solving, interdisciplinary collaboration, and a deep commitment to understanding and influencing human behavior for positive outcomes.
The Paris headquarters anchors BVA Group's extensive European presence and acts as a crucial center for its international network, driving global research methodologies and consulting strategies.
BVA Group offers its full suite of research and consulting services globally, including market intelligence, behavioral science application (Nudge), customer experience (CX) strategy, data analytics, product and service innovation, and public policy advisory. Their international office network in Europe, North America, and Asia enables them to deliver localized insights and seamlessly execute globally-coordinated projects for multinational clients across diverse sectors like consumer goods, retail, technology, finance, healthcare, and travel.
52 rue Marcel Dassault
Boulogne-Billancourt
Île-de-France
France
Address: BVA BDRC, 24 Southwark Bridge Rd, London, SE1 9HF, UK
Provides specialized research services and behavioral insights for the UK and EMEA markets, bolstering BVA's international service capabilities.
Address: BVA Nudge Consulting US, 228 East 45th Street, Suite 9E, New York, NY 10017, USA
Drives growth and innovation in the Americas by delivering advanced behavioral insights and strategic consulting to a wide range of clients.
Address: BVA Group China, Room 1906, Cloud Nine Shopping Mall, No. 1018 Changning Road, Changning District, Shanghai, China
Supports market entry and growth strategies for both international and local brands within China and the broader Asia-Pacific region through localized expertise.
Address: BVA BDRC Asia, 60 Paya Lebar Road, #09-38 Paya Lebar Square, Singapore 409051
Assists clients in navigating the dynamic markets of Southeast Asia, offering insights for strategic decision-making and regional expansion efforts.
Address: BVA Nudge Unit Germany, Hanauer Landstraße 126-128, 60314 Frankfurt am Main, Germany
Supports German and DACH region clients with innovative behavioral change strategies and research.
Address: BVA Doxa, Via Giovanni Battista Cassinis, 77, 20139 Milano MI, Italy
Delivers in-depth understanding of the Italian consumer and market trends, supporting national and international clients operating in Italy.
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As of April 2025, BVA Group' leadership includes:
BVA Group has been backed by several prominent investors over the years, including:
In the past 12 months (approx. mid-2023 to mid-2024), BVA Group has not had widely publicized major executive hires or departures at the Group CEO/Deputy CEO level. The existing leadership team, headed by CEO Pascal Gaudin, has remained consistent following the management-led buyout in February 2023, which solidified the current leadership structure.
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BVA Group commonly uses a standardized email format for its employees, typically combining the employee's first and last name with the company domain 'bva-group.com'. The most prevalent pattern appears to be 'first.last'.
first.last@bva-group.com
Format
jane.doe@bva-group.com
Example
90%
Success rate
Business Traveller • December 7, 2023
A survey by BVA BDRC, part of BVA Group, identified London City and Southampton as leading UK airports in passenger satisfaction. The report highlighted key factors contributing to positive airport experiences, offering insights for the travel industry....more
Naxicap Partners / PR Newswire • February 7, 2023
BVA Group announced its acquisition by XA Machina, a company controlled by CEO Pascal Gaudin and the management team, with continued financial backing from Naxicap Partners. This strategic move is aimed at fostering BVA's ongoing growth, innovation, and market leadership....more
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