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BVA Group's Overview

Total employees64
HeadquartersBoulogne-Billancourt
Founded1974

BVA Group is a leading international research and consulting firm that leverages behavioral science to provide actionable insights for businesses and organizations worldwide. With a strong focus on understanding human behavior (Nudge), BVA helps clients optimize customer experience, develop innovative products and services, enhance brand strategy, and inform public policy. Their expertise spans various sectors, including consumer goods, retail, technology, finance, healthcare, and travel, offering a comprehensive approach to market research, data analytics, and strategic consulting to drive meaningful outcomes.

Where is BVA Group's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic decision-making, core research and development initiatives, and leadership for international client engagement.

Notable Features:

Modern office facilities in a key business district, designed to foster collaboration and innovation, supporting its role as a leading research and consulting firm.

Work Culture:

A dynamic and intellectually stimulating environment that emphasizes data-driven insights, creative problem-solving, interdisciplinary collaboration, and a deep commitment to understanding and influencing human behavior for positive outcomes.

HQ Significance:

The Paris headquarters anchors BVA Group's extensive European presence and acts as a crucial center for its international network, driving global research methodologies and consulting strategies.

Values Reflected in HQ: The headquarters likely embodies BVA's core values of expertise, innovation, client-centricity, and a people-first approach through its operational setup and collaborative environment.

Location:

BVA Group offers its full suite of research and consulting services globally, including market intelligence, behavioral science application (Nudge), customer experience (CX) strategy, data analytics, product and service innovation, and public policy advisory. Their international office network in Europe, North America, and Asia enables them to deliver localized insights and seamlessly execute globally-coordinated projects for multinational clients across diverse sectors like consumer goods, retail, technology, finance, healthcare, and travel.

Street Address:

52 rue Marcel Dassault

City:

Boulogne-Billancourt

State/Province:

Île-de-France

Country:

France

BVA Group's Global Presence

London, United Kingdom

Address: BVA BDRC, 24 Southwark Bridge Rd, London, SE1 9HF, UK

Provides specialized research services and behavioral insights for the UK and EMEA markets, bolstering BVA's international service capabilities.

New York, NY, USA

Address: BVA Nudge Consulting US, 228 East 45th Street, Suite 9E, New York, NY 10017, USA

Drives growth and innovation in the Americas by delivering advanced behavioral insights and strategic consulting to a wide range of clients.

Shanghai, China

Address: BVA Group China, Room 1906, Cloud Nine Shopping Mall, No. 1018 Changning Road, Changning District, Shanghai, China

Supports market entry and growth strategies for both international and local brands within China and the broader Asia-Pacific region through localized expertise.

Singapore, Singapore

Address: BVA BDRC Asia, 60 Paya Lebar Road, #09-38 Paya Lebar Square, Singapore 409051

Assists clients in navigating the dynamic markets of Southeast Asia, offering insights for strategic decision-making and regional expansion efforts.

Frankfurt, Germany

Address: BVA Nudge Unit Germany, Hanauer Landstraße 126-128, 60314 Frankfurt am Main, Germany

Supports German and DACH region clients with innovative behavioral change strategies and research.

Milan, Italy

Address: BVA Doxa, Via Giovanni Battista Cassinis, 77, 20139 Milano MI, Italy

Delivers in-depth understanding of the Italian consumer and market trends, supporting national and international clients operating in Italy.

Buying Intent Signals for BVA Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BVA Group

As of April 2025, BVA Group' leadership includes:

Pascal Gaudin - Group CEO (Président Directeur Général)
Dominique Lacèze - Group Deputy CEO (Directeur Général Délégué)
Richard Bordenave - Group Deputy CEO & CEO BVA Nudge Unit (Directeur Général Délégué)
Eric Singler - Global CEO BVA Nudge Unit & Global Managing Director BVA Group
Stéphane Marcel - Director of Innovation & Founder of the BVA Nudge Unit

Investors of BVA Group

BVA Group has been backed by several prominent investors over the years, including:

Naxicap Partners (primary financial partner)
Management & Employees (majority stakeholders via XA Machina)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

In the past 12 months (approx. mid-2023 to mid-2024), BVA Group has not had widely publicized major executive hires or departures at the Group CEO/Deputy CEO level. The existing leadership team, headed by CEO Pascal Gaudin, has remained consistent following the management-led buyout in February 2023, which solidified the current leadership structure.

Technology (Tech Stack) used by BVA Group

Discover the tools BVA Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BVA Group Email Formats and Examples

BVA Group commonly uses a standardized email format for its employees, typically combining the employee's first and last name with the company domain 'bva-group.com'. The most prevalent pattern appears to be 'first.last'.

first.last@bva-group.com

Format

jane.doe@bva-group.com

Example

90%

Success rate

News and media

Business TravellerDecember 7, 2023

BVA BDRC Survey: London City and Southampton Top UK Airport Satisfaction

A survey by BVA BDRC, part of BVA Group, identified London City and Southampton as leading UK airports in passenger satisfaction. The report highlighted key factors contributing to positive airport experiences, offering insights for the travel industry....more

Naxicap Partners / PR NewswireFebruary 7, 2023

BVA Group Organizes Its Buyout by Its CEO Pascal Gaudin and Its Management Team Alongside Naxicap Partners

BVA Group announced its acquisition by XA Machina, a company controlled by CEO Pascal Gaudin and the management team, with continued financial backing from Naxicap Partners. This strategic move is aimed at fostering BVA's ongoing growth, innovation, and market leadership....more

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