BVA Doxa is a leading market research company in Italy, born in 2019 from the integration of Doxa, Italy's oldest and most respected market research institute (founded in 1946), with the BVA Group, a major international market research and consulting firm. BVA Doxa combines deep local expertise and historical data with global research capabilities. They provide a wide range of services including quantitative and qualitative research, public opinion polling, customer experience analysis, brand strategy, and data-driven consulting to businesses, public institutions, and associations. Their mission is to help clients understand markets, consumers, and citizens to make informed strategic decisions.
The Milan headquarters serves as the central operational hub for BVA Doxa, overseeing research design, data analysis, client management, strategic planning, and administrative functions for its Italian and international operations.
Modern office space designed to facilitate collaboration, equipped with facilities for qualitative research like focus group rooms, and advanced data processing capabilities.
The work culture at BVA Doxa emphasizes intellectual curiosity, analytical rigor, client-centricity, and teamwork. It fosters an environment of continuous learning and innovation in market research methodologies.
The Milan headquarters is significant as it represents the union of Doxa's historical legacy in Italian market research with BVA's international strength, positioning it as a key player in the Italian market.
BVA Doxa operates primarily within Italy, providing deep local market expertise. However, as part of X essentiel (formerly Ifop Group, which acquired the BVA Group), it has access to a broad international network. This affiliation allows BVA Doxa to manage and participate in multi-country research projects, offering global reach and standardized methodologies for international clients while ensuring local relevance and insight. They support multinational corporations with interests in Italy and assist Italian companies in understanding international markets.
Via Guglielmo Silva, 36
Milano
MI
Italy
Address: Via Vigliena, 10
To provide localized market research services, public affairs expertise, and client support for the capital city and surrounding regions, leveraging proximity to governmental bodies and national associations.
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As of April 2025, BVA Doxa' leadership includes:
BVA Doxa has been backed by several prominent investors over the years, including:
No major high-profile executive hires or exits at BVA Doxa have been publicly announced in the mainstream press over the last 12 months. The leadership team appears relatively stable. Any changes would typically be internal promotions or transitions communicated through industry channels.
Discover the tools BVA Doxa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BVA Doxa typically uses a standard corporate email format, most commonly [first].[last]@bva-doxa.com. This is a common structure for professional service firms.
[first].[last]@bva-doxa.com
Format
vilma.scarpino@bva-doxa.com
Example
90%
Success rate
BVA Doxa Website • 2024-05-28
BVA Doxa presented new research on asset management trends in Italy, with a specific focus on Piani Individuali di Risparmio (PIRs), highlighting investor behaviors and market evolution....more
BVA Doxa Website • 2024-03-26
BVA Doxa's research, in collaboration with the Regenerative Society Foundation, explored the growing interest among Italians for tourism that offers authentic experiences and contributes positively to local territories and communities....more
YouMark • 2023-11-20
BVA Doxa strengthens its team with the appointments of Massimo Cortinovis as Head of Customer Experience and Rocco Lopez as Head of Healthcare, aiming to enhance expertise in these key sectors....more
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