BuzzSumo is a powerful cloud-based platform that helps marketers and content creators discover engaging content, identify key influencers, analyze content performance across the web, and monitor brand mentions. It is widely utilized for content strategy development, digital PR, competitor analysis, and influencer marketing by providing deep insights into what content resonates with audiences and who is amplifying it. Acquired by Brandwatch in 2017, and subsequently part of Cision since 2021, BuzzSumo continues to be a leading tool for data-driven marketing decisions.
Serves as a key operational hub for BuzzSumo's product development, engineering, marketing, and customer support teams, leveraging the broader infrastructure and resources of Brandwatch and Cision.
Located in the vibrant tech city of Brighton, often dubbed 'Silicon Beach,' the office likely provides modern, collaborative workspaces designed to foster innovation and creativity, typical of leading technology companies.
The work culture is expected to be dynamic, data-driven, and collaborative, reflecting Brandwatch's emphasis on technological excellence and social intelligence. It likely promotes continuous learning and a focus on delivering value to customers in the fast-paced digital marketing landscape.
As part of Brandwatch, the Brighton HQ centralizes BuzzSumo's core functions within a larger ecosystem of digital consumer intelligence tools. This allows for synergistic development, shared expertise, and strategic alignment with its parent company's global objectives.
BuzzSumo's platform is utilized by customers in over 100 countries. While its core team is based in the UK, its global reach is significantly amplified through Brandwatch and Cision's extensive network of international offices. This network supports localized sales, customer service, and market insights across North America, Europe, Asia-Pacific, and Latin America, ensuring global accessibility and support for its diverse user base.
Sovereign House, Church Street
Brighton
East Sussex
United Kingdom
Address: 43 W 23rd St, New York, NY 10010, USA (Cision/Brandwatch Office)
Acts as a key hub for engaging with the US market, providing localized support, and driving business development initiatives for BuzzSumo within the broader Brandwatch/Cision product suite in North America.
Address: Münzstraße 21, 10178 Berlin, Germany (Brandwatch Office)
Strengthens BuzzSumo's presence in continental Europe, catering to a diverse range of clients and adapting strategies to local market needs and languages.
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As of April 2025, BuzzSumo' leadership includes:
BuzzSumo has been backed by several prominent investors over the years, including:
As BuzzSumo is an integral part of Brandwatch and Cision, major executive movements are typically at the parent company level. No specific high-profile executive hires or exits exclusively for the BuzzSumo product line leadership have been widely publicized in the last 12 months. Leadership transitions within Brandwatch's product or Cision's executive team would have an impact on BuzzSumo's strategic direction.
Discover the tools BuzzSumo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BuzzSumo primarily uses email formats common within technology companies and likely aligned with its parent company, Brandwatch. The most common patterns involve combinations of first name and last name.
[first].[last]@buzzsumo.com, [first]@buzzsumo.com
Format
henley.wing@buzzsumo.com
Example
75%
Success rate
BuzzSumo Blog • April 9, 2024
BuzzSumo released an extensive guide featuring over 120 ChatGPT prompts specifically designed for various marketing tasks. This resource aims to help marketers enhance their productivity and creativity by effectively leveraging AI in their campaigns, content creation, and strategy development....more
BuzzSumo Blog • February 27, 2024
BuzzSumo published an insightful article detailing eleven examples and formats of evergreen content. The piece provides marketers with strategies and ideas for creating content that maintains long-term relevance and consistently drives search traffic....more
BuzzSumo Blog • January 23, 2024
To aid marketers in strategizing for the year, BuzzSumo provided a free, comprehensive content planning template and guide for 2024. The resources are designed to help users organize their content efforts, align with marketing goals, and improve overall content performance....more
TechCrunch • October 12, 2017
Social media intelligence company Brandwatch announced its acquisition of BuzzSumo, a popular platform for content discovery and influencer identification. The deal aimed to create a comprehensive research suite combining social listening with content marketing analytics....more
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