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buzzback's Overview

Total employees63
HeadquartersNew York
Founded2000

BuzzBack is an innovative market research company that specializes in agile consumer insights. They partner with global brands and agencies to uncover the 'why' behind consumer behavior through engaging online qualitative and quantitative research methodologies. BuzzBack focuses on delivering rich, actionable insights to drive brand strategy, innovation, and communication.

Where is buzzback's Headquarters?

HQ Function

Serves as the central hub for BuzzBack's operations, including research design, client management, technological innovation, and strategic leadership.

Notable Features:

Modern office space situated in Manhattan's Garment District, designed to foster a collaborative and creative work environment. Proximity to major transportation links and business centers.

Work Culture:

BuzzBack fosters a dynamic, innovative, and collaborative work culture. The environment encourages agility, continuous learning, and a strong client-focused approach to delivering insightful market research.

HQ Significance:

The New York City headquarters places BuzzBack at the epicenter of global business, marketing, and media, providing direct access to a diverse talent pool and a wide range of international clients.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect BuzzBack's core values of curiosity, creativity, collaboration, agility, and a commitment to uncovering deep consumer understanding.

Location:

With offices in North America (New York) and Europe (London), BuzzBack supports global brands by conducting market research across numerous countries. Their capabilities include international project management, multi-market data collection, and delivering globally relevant consumer insights for international marketing strategies and product innovation.

Street Address:

240 West 35th Street, Suite 502

City:

New York

State/Province:

NY

Country:

USA

buzzback's Global Presence

London, UK

Address: Antenna Studios, Unit B, 122a Business Design Centre, 52 Upper Street, London, N1 0QH, UK

To expand BuzzBack's presence in the EMEA region, offering localized expertise and agile research solutions tailored to the diverse European consumer landscape.

Buying Intent Signals for buzzback

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of buzzback

As of April 2025, buzzback' leadership includes:

Carol Fitzgerald - Founder & CEO
Tina Rende - Chief Client Officer
Michelle Castle - Chief Financial Officer
Varda Tager - EVP, Head of Global Qualitative
Colin Autobee - EVP, Client Development

Investors of buzzback

buzzback has been backed by several prominent investors over the years, including:

Spring Partners (Early Stage)
Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive hires or exits at BuzzBack were found in the last 12 months. The leadership team appears stable based on available information.

Technology (Tech Stack) used by buzzback

Discover the tools buzzback uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

buzzback Email Formats and Examples

BuzzBack commonly uses the first.last email format. Other formats might exist but this is the most frequently observed.

first.last@buzzback.com

Format

jane.doe@buzzback.com

Example

85%

Success rate

News and media

MediaPost / BuzzBack BlogOctober 5, 2023

BuzzBack's Gen Z Study on Sustainability Featured in MediaPost

BuzzBack's research insights into Gen Z's perspective on sustainability were featured in a MediaPost article. The study highlighted that for Gen Z, sustainability is increasingly viewed as an integral part of their lifestyle rather than just a fleeting trend....more

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