butter LONDON is a British-inspired luxury beauty brand renowned for its high-performance, 'feel-good' colour cosmetics and nail care. Founded in 2005 by British entrepreneur Sasha Muir, the brand initially gained fame for pioneering non-toxic nail lacquers, being among the first to offer '3-Free' formulas. It has since expanded into a full range of makeup products, including lip, eye, and face categories. butter LONDON emphasizes clean ingredients (e.g., '10-Free' nail formulas), cruelty-free practices (Leaping Bunny Certified), and playful, sophisticated products designed to empower individuals to express their unique style. The brand's philosophy centers on 'Feel Good Beauty,' combining prestige quality with skin-loving and nail-nourishing benefits.
The Atlanta headquarters manages corporate operations, brand strategy, product development, marketing, and sales for the butter LONDON brand within the Astral Brands portfolio.
Modern office facilities within a corporate campus, designed to support collaborative work and brand development for Astral Brands' portfolio companies, including butter LONDON.
A dynamic, creative, and fast-paced environment characteristic of the beauty industry. The culture likely emphasizes innovation in clean beauty, brand growth, and collaborative teamwork within the larger Astral Brands corporate structure.
This location serves as the central operational and strategic hub for the butter LONDON brand, facilitating its integration and growth under Astral Brands, and driving its presence in the North American market.
butter LONDON primarily operates and markets its products in the United States, available through its official e-commerce website (butterlondon.com) and partnerships with major beauty retailers such as Ulta Beauty, Kohl's, Amazon, and other select department stores and boutiques. While its brand identity is British-inspired, its main operational focus is North America. International customers may access products through the brand's website, which offers international shipping, or through select international retail partners, extending its reach to a global audience.
2700 Northeast Expy Building B, Suite 200
Atlanta
GA
USA
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As of April 2025, butter LONDON' leadership includes:
butter LONDON has been backed by several prominent investors over the years, including:
No major public announcements of executive hires or exits specifically for the butter LONDON brand leadership within Astral Brands have been identified in the last 12 months. Key leadership appears stable under Astral Brands.
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butter LONDON, as part of Astral Brands, likely utilizes standard corporate email formats common within its parent company. While the exact internal pattern can vary, a frequently used structure for professional communication in similar organizations is [first initial][last name]@domain.com. For butter LONDON specifically, this would likely be @butterlondon.com.
[first_initial][last]@butterlondon.com
Format
jsmith@butterlondon.com
Example
65%
Success rate
Happi Magazine • March 7, 2024
Butter London has expanded its makeup line with the introduction of the Sheer Wisdom Hydrating Lip Oil collection. The new lip oils are formulated with nourishing ingredients like Tahitian coconut oil and chia seed oil, aiming to provide hydration and a glossy, sheer wash of color....more
PR Newswire • October 26, 2023
butter LONDON announced the launch of new Product Detail Page (PDP) optimized product pages on its direct-to-consumer website, butterlondon.com. The updates aim to improve the customer shopping experience with enhanced visuals, more detailed product information, customer reviews, and easier navigation for its range of cruelty-free nail lacquers and color cosmetics....more
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