Business Insider
Business Insider's Overview
Business Insider is a global news publication focusing on business, finance, technology, and lifestyle. Launched in 2007 (as Silicon Alley Insider, rebranded to Business Insider in 2009), it has grown to become one of the largest business news sites on the web, known for its fast-paced reporting, insightful analysis, and broad coverage of topics relevant to modern professionals and entrepreneurs. It operates multiple international editions and is a subsidiary of Axel Springer SE.
Where is Business Insider's Headquarters?
HQ Function
The New York headquarters serves as the central hub for editorial operations, content creation, business development, technology, and corporate management for Business Insider's global network.
Notable Features:
Located in a prominent skyscraper in Lower Manhattan, offering modern office facilities and proximity to major financial institutions. The office space is designed to foster collaboration and rapid news production.
Work Culture:
Characterized by a fast-paced, dynamic, and digitally-focused environment. Emphasis on speed, accuracy, and engaging storytelling. Collaborative teams work across various news desks.
HQ Significance:
Its location in New York City, a global financial and media capital, provides direct access to key news sources, industry leaders, and emerging trends, reinforcing its position as a leading business news provider.
Values Reflected in HQ: The headquarters reflects values of innovation, speed in news delivery, and a central position within the business and tech ecosystems it covers.
Location:
Business Insider supports its global operations through a network of international editions and bureaus. This includes dedicated editorial teams, content localization for various regions (e.g., UK, Germany, Japan, India, Australia, South Africa, Netherlands, Spain, Mexico, Poland), technology development, global advertising sales, and audience development. Its content reaches millions of readers worldwide through its main site and licensed international versions, making it a significant player in global digital news.
Street Address:
1 Liberty Plaza
City:
New York
State/Province:
NY
Country:
USA
Business Insider's Global Presence
London, UK
Address: The Johnson Building, 77 Hatton Garden, London, EC1N 8JS (Likely co-located with Axel Springer UK)
To provide localized content for the UK and European audience, tap into European market trends, and expand Business Insider's global readership and advertising base.
San Francisco, CA, USA
Address: Serviced office spaces in the Financial District or SoMa area, close to the tech industry.
To deliver in-depth and timely reporting on the global technology industry, leveraging its proximity to one of the world's most important tech hubs.
Berlin, Germany
Address: Axel-Springer-Straße 65, 10888 Berlin, Germany (Co-located with parent company Axel Springer SE)
Strengthens European operations, facilitates collaboration with Axel Springer, and supports the German edition (Business Insider Deutschland) and other European initiatives.
Buying Intent Signals for Business Insider
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Executive Team of Business Insider
As of April 2025, Business Insider' leadership includes:
Investors of Business Insider
Business Insider has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, Insider Inc. and Business Insider have made key leadership appointments and promotions, notably strengthening its divisional leadership, subscription business, and revenue operations to drive continued growth and strategic initiatives.
New Appointments:
Technology (Tech Stack) used by Business Insider
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Business Insider Email Formats and Examples
Business Insider, as part of Insider Inc., typically uses standardized email formats for its employees. Common formats include combinations of first name, last name, and initials. The primary domain is @businessinsider.com, though @insider.com is also used for the parent company.
[first_initial][last]@businessinsider.com (e.g., jdoe@businessinsider.com) or [first].[last]@businessinsider.com (e.g., jane.doe@businessinsider.com)
Format
jdoe@businessinsider.com
Example
80%
Success rate
News and media
Axel Springer SE • January 9, 2023
Business Insider Parent Insider Inc. Appoints Barbara Peng as New CEO; Claudius Senst to Lead Business Insider Division
Axel Springer announced that Barbara Peng would become the new CEO of Insider Inc., effective January 9, 2023, succeeding Henry Blodget who remains Chairman. Claudius Senst was concurrently appointed CEO of the Business Insider division to lead the BI brand globally....more
Adweek • June 27, 2023
Business Insider Parent Insider Inc. to Experiment with Generative AI in Content Creation
Insider Inc. revealed its intentions to explore the use of generative artificial intelligence (AI) tools within its newsrooms. The initiative aims to assist with content creation, potentially enhancing productivity and enabling new storytelling formats, while emphasizing the maintenance of journalistic standards and human oversight....more
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