Business Marketing Association
Business Marketing Association's Overview
The Business Marketing Association (BMA) was a leading professional organization for B2B marketers, originally founded in 1922. In 2014, the BMA merged with the Association of National Advertisers (ANA) to become the ANA Business Marketing Practice. This integration combines BMA's rich legacy and specialized B2B focus with ANA's broader resources and influence, creating a powerful hub for B2B marketing professionals. Today, ANA Business Marketing provides its members with thought leadership, professional development opportunities, conferences (like the Masters of B2B Marketing Conference), research, and networking to drive growth and excellence in the B2B sector. It serves a wide range of professionals, from those new to B2B marketing to seasoned executives, across various industries.
Where is Business Marketing Association's Headquarters?
HQ Function
Serves as the central hub for the Association of National Advertisers' operations, including its B2B marketing initiatives, member services, event planning, research, and industry advocacy.
Notable Features:
Modern office space in Midtown Manhattan, equipped for hosting industry meetings, workshops, and collaborative sessions. Proximity to many leading advertising agencies and corporate headquarters.
Work Culture:
Collaborative, member-focused, and driven by the mission to advance the marketing industry. Emphasis on thought leadership, innovation, and professional development for marketers.
HQ Significance:
Represents the operational center for one of the foremost U.S. advertising and marketing trade associations, significantly influencing national and global marketing practices, including the vital B2B sector.
Values Reflected in HQ: Leadership in the marketing community, commitment to member success, pursuit of growth and innovation, transparency, and ethical marketing practices.
Location:
While the ANA is primarily a U.S.-based organization, its influence and membership extend globally. It supports international members through access to resources, research on global marketing trends, and by hosting events that attract a worldwide audience. The ANA collaborates with international marketing associations and provides platforms for global B2B marketers to connect, share best practices, and address common challenges in the international marketplace. Its thought leadership and standards often have a worldwide impact on marketing practices.
Street Address:
155 East 44th Street, Fl 5
City:
New York
State/Province:
NY
Country:
USA
Business Marketing Association's Global Presence
Washington D.C., USA
Address: 1030 15th Street, NW, Suite 500 West, Washington, D.C. 20005
To represent the interests of ANA members before federal legislative bodies, regulatory agencies, and policymakers in the U.S. capital, ensuring the industry's voice is heard on critical issues.
Buying Intent Signals for Business Marketing Association
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Executive Team of Business Marketing Association
As of April 2025, Business Marketing Association' leadership includes:
Investors of Business Marketing Association
Business Marketing Association has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
ANA maintains a stable leadership team. While routine staff changes and committee appointments occur, there have been no major publicly announced new hires or departures at the top CEO/EVP levels directly leading its core B2B marketing and overall strategic direction in the last 12 months. The focus has been on programmatic growth and strategic acquisitions like Ad Fontes Media.
Technology (Tech Stack) used by Business Marketing Association
Discover the tools Business Marketing Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Business Marketing Association Email Formats and Examples
The Association of National Advertisers (ANA) commonly uses a standardized email format for its staff. Understanding this format can be helpful for reaching out to specific individuals within the organization.
[first_initial][last]@ana.net
Format
jdoe@ana.net (e.g., for John Doe)
Example
90%
Success rate
News and media
ANA Official Website • May 2, 2024
ANA Acquires Ad Fontes Media to Bolster Media Transparency Efforts
The Association of National Advertisers (ANA) announced its acquisition of Ad Fontes Media, a company known for its media bias and reliability ratings. This strategic move aims to enhance transparency in the advertising ecosystem by providing marketers with improved tools to evaluate media quality and brand safety, impacting both B2C and B2B advertising strategies....more
ANA Official Website • April 16, 2024
New ANA Report Reveals Rapid C-Suite Adoption and Integration of GenAI in Marketing
A new report from the ANA indicates that Generative AI (GenAI) is being rapidly adopted and integrated into marketing strategies, with strong C-suite backing. The study highlights that 71% of marketers surveyed are already using GenAI, with applications ranging from content creation to data analysis, significantly impacting B2B marketing workflows and efficiency....more
ANA Official Website • June 5, 2024
Anticipation Builds for ANA Masters of B2B Marketing Conference
The ANA is preparing for its annual Masters of B2B Marketing Conference, scheduled for June 2024. The event promises to bring together leading B2B marketers to discuss the latest trends, challenges, and innovations in the field, including AI in B2B, account-based marketing (ABM) strategies, and customer experience optimization....more
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