Burton Snowboards
Burton Snowboards's Overview
Burton Snowboards is a global leader in snowboarding, founded by Jake Burton Carpenter in Vermont in 1977. The company designs, manufactures, and markets industry-leading products for snowboarding and the outdoor lifestyle, including snowboards, boots, bindings, outerwear, apparel, and accessories. Burton is renowned for its innovation, quality, commitment to sustainability, and deep-rooted passion for the snowboarding community, driving the sport's progression for over four decades. The company is rider-driven and dedicated to creating the best possible snowboarding experience while minimizing its environmental impact and advocating for people and the planet.
Where is Burton Snowboards's Headquarters?
HQ Function
Global headquarters housing corporate leadership, design, research and development (including 'Craig's' prototype facility), marketing, sales, global operations, and finance.
Notable Features:
Features 'Craig's,' an advanced in-house R&D and prototype facility enabling rapid innovation. The campus often reflects a commitment to sustainability with energy-efficient designs and a connection to the Vermont landscape. It also includes historical archives showcasing the brand's rich heritage.
Work Culture:
Passionate, rider-driven, innovative, and informal. Employees share a deep love for snowboarding and the outdoors, fostering a collaborative environment focused on product excellence, sustainability, and the mountain lifestyle. The culture is heavily influenced by founder Jake Burton Carpenter's vision and values of 'riding is the reason'.
HQ Significance:
The Burlington HQ is the heart of Burton's global operations, innovation, and brand identity. It's a symbol of the company's Vermont roots, its heritage in snowboarding, and its continued commitment to the sport, its community, and sustainable practices.
Values Reflected in HQ: Innovation (Craig's R&D facility), community (employee engagement, support for local Vermont initiatives), sustainability (eco-conscious building practices, renewable energy efforts), and a profound connection to snowboarding and mountain culture.
Location:
Burton Snowboards maintains a robust global presence with dedicated headquarters and offices in North America (Burlington, VT), Europe (Innsbruck, Austria), Japan (Tokyo), and Australia (Torquay, VIC). The company supports its worldwide community through a network of international distributors, flagship retail stores in key mountain towns and global cities, and a strong e-commerce platform. Global functions include centralized product design and development in Vermont, strategic manufacturing partnerships worldwide, cohesive global marketing campaigns with regional adaptations, and localized customer support and sales efforts across all major snowboarding regions.
Street Address:
80 Industrial Parkway
City:
Burlington
State/Province:
Vermont
Country:
USA
Burton Snowboards's Global Presence
Innsbruck, Austria
Address: SOHO Office Innsbruck, Grabenweg 68, 6020 Innsbruck, Austria
To serve and grow the significant European snowboarding community, manage regional partnerships and athletes, and adapt global strategies to local market needs and trends in the Alps and beyond.
Tokyo, Japan
Address: Burton Japan, LLC, 3-1-3 Higashiyama, Meguro-ku, Tokyo 153-0043, Japan
To cater to the discerning and passionate Japanese snowboarding culture, manage local athlete relationships, and drive brand presence and innovation in the Asia-Pacific region.
Torquay, Victoria, Australia
Address: Burton Australia Pty Ltd, 22 Baines Court, Torquay VIC 3228, Australia
To support the snowboarding season in the Southern Hemisphere, engage with local riders, retailers, and resorts, and manage brand presence across Australia and New Zealand.
Buying Intent Signals for Burton Snowboards
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Burton Snowboards
As of April 2025, Burton Snowboards' leadership includes:
Investors of Burton Snowboards
Burton Snowboards has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Burton Snowboards has made a significant addition to its executive team in the last 12 months, appointing a new Global Chief Marketing Officer to further strengthen its brand leadership. This follows a CMO departure in the preceding period, indicating a strategic refresh in its marketing leadership.
Departures
New Appointments:
Technology (Tech Stack) used by Burton Snowboards
Discover the tools Burton Snowboards uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Burton Snowboards Email Formats and Examples
Burton Snowboards typically utilizes standard corporate email formats for its employees. The most common structures are likely [first initial][last name]@burton.com or [first name].[last name]@burton.com. Variations might exist based on department or region.
f[last]@burton.com (e.g., jdoe@burton.com) or [first].[last]@burton.com (e.g., jane.doe@burton.com)
Format
jdoe@burton.com
Example
75%
Success rate
News and media
Burton News • May 1, 2024
Burton Snowboards Appoints Sarah Crockett as Global Chief Marketing Officer
Burton Snowboards announced the hiring of Sarah Crockett as its new Global Chief Marketing Officer. Crockett brings a wealth of experience from previous leadership roles at Dickies, VF Corporation, and Backcountry.com, and will oversee Burton’s global marketing and creative strategy....more
Burton News • March 5, 2024
Burton Mine77 and 'South Park' Unveil Collaborative Collection
Burton's premium Mine77 line, originally founded by Jake Burton Carpenter, partnered with the iconic animated series 'South Park' for a limited-edition collection. The collaboration features outerwear, apparel, and hardgoods inspired by the show's characters and shared Colorado roots....more
Burton News • January 10, 2024
The Burton US Open Snowboarding Championships Returns To Vail Mountain March 4-9, 2024
Burton announced the return of its legendary U.S. Open Snowboarding Championships to Vail Mountain, Colorado. The event, held from March 4-9, 2024, continued its tradition of showcasing world-class slopestyle and halfpipe competitions, alongside music, art, and community events....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Burton Snowboards, are just a search away.