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Build-A-Bear Workshop's Overview

Total employees3056
HeadquartersSt. Louis
Founded1997

Build-A-Bear Workshop, Inc. is an American retailer that sells teddy bears and other stuffed animals and characters. Customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences during their visit to the store. Founded in 1997 by Maxine Clark, the company's mission is to 'add a little more heart to life' by providing unique, memorable experiences for guests of all ages. Build-A-Bear Workshop operates company-owned stores, franchise locations worldwide, and a growing e-commerce platform, offering a wide range of characters, clothing, and accessories to create personalized furry friends.

Where is Build-A-Bear Workshop's Headquarters?

HQ Function

The World Bearquarters serves as the global command center, overseeing all corporate functions including strategy, marketing, merchandising, finance, IT, supply chain, and franchise operations.

Notable Features:

The headquarters is situated in a renovated historic building, offering a modern, collaborative workspace designed to inspire creativity and reflect the playful, engaging nature of the Build-A-Bear brand. It likely includes themed areas and showcases of iconic products.

Work Culture:

Build-A-Bear Workshop fosters a creative, collaborative, and results-driven work environment. The culture emphasizes the company's core values of fun, passion, and community, aiming to make it a 'great place to work' by embodying the brand's mission.

HQ Significance:

As the central hub for a globally recognized experiential retail brand, the St. Louis headquarters is pivotal in driving innovation, managing international operations, and maintaining the unique brand identity of Build-A-Bear Workshop.

Values Reflected in HQ: The headquarters' design and operational ethos reflect Build-A-Bear's core values: 'Diabearcity' (Diversity, Equity, Inclusion & Bear-longing), 'Collabearate' (Collaboration), 'Celebearate' (Celebration), 'Give' (Generosity), and 'Learn, Lead & Grow'.

Location:

Build-A-Bear Workshop has a significant global footprint, operating company-owned stores in the United States, Canada, the United Kingdom, and Ireland. Additionally, its interactive retail experience is available through an extensive network of international franchisee locations in countries across Europe, Asia, Africa, and the Middle East. Globally supported functions include retail operations, e-commerce, marketing, merchandising, supply chain management, and franchise development and support.

Street Address:

415 South 18th Street, Suite 100

City:

St. Louis

State/Province:

MO

Country:

USA

Build-A-Bear Workshop's Global Presence

Staines-upon-Thames, Surrey, United Kingdom

Address: Build-A-Bear Workshop UK Ltd, Albany House, Suite G.03 Ground Floor, Clare Road, Stanwell, Staines-upon-Thames, TW19 7QN, UK

To manage and expand Build-A-Bear's presence in the UK and European markets, adapting global initiatives to local consumer preferences and overseeing regional business development.

Buying Intent Signals for Build-A-Bear Workshop

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Build-A-Bear Workshop

As of April 2025, Build-A-Bear Workshop' leadership includes:

Sharon Price John - President & Chief Executive Officer
Voin Todorovic - President, Build-A-Bear Workshop; Chief Financial Officer
Jenn Kretchmar - Chief Merchandising and Digital Officer
Chris Hurt - Chief Operations Officer
Eric Fencl - Chief Administrative Officer, General Counsel & Corporate Secretary

Investors of Build-A-Bear Workshop

Build-A-Bear Workshop has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock Fund Advisors
Dimensional Fund Advisors LP
Royce & Associates, LP
Geode Capital Management, LLC
State Street Global Advisors

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Over the last 12 months, Build-A-Bear Workshop has seen strategic internal promotions strengthening its leadership. Notably, Voin Todorovic was promoted to President in addition to his CFO role.

New Appointments:

Voin Todorovic, Voin Todorovic, the company's long-standing CFO, was promoted to President, Build-A-Bear Workshop, in addition to his CFO duties, to further drive strategic initiatives and growth.

Technology (Tech Stack) used by Build-A-Bear Workshop

Discover the tools Build-A-Bear Workshop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Build-A-Bear Workshop Email Formats and Examples

Build-A-Bear Workshop likely utilizes common corporate email address patterns. While the exact internal format isn't publicly disclosed, formats such as first initial followed by last name, or first name and last name separated by a dot, are standard for many companies.

flast@buildabear.com (e.g., jdoe@buildabear.com) or first.last@buildabear.com (e.g. jane.doe@buildabear.com)

Format

sjohn@buildabear.com or sharon.john@buildabear.com

Example

70%

Success rate

News and media

Build-A-Bear Investor Relations (Business Wire)May 22, 2024

Build-A-Bear Workshop Reports First Quarter Fiscal 2024 Results

Build-A-Bear Workshop announced its financial results for the first quarter of fiscal 2024, reporting total revenues of $114.7 million. The company highlighted key business achievements and reaffirmed its financial guidance for the full fiscal year....more

Build-A-Bear Investor Relations (Business Wire)April 25, 2024

Build-A-Bear Workshop Announces New Chonky Axolotl Plush, The First-Ever Fan-Designed Winner of its Design-A-Friend Contest

Build-A-Bear Workshop unveiled its new Chonky Axolotl plush, the inaugural winner of its fan-driven Design-A-Friend contest, allowing a community member's original design to be brought to life as a retail product....more

Build-A-Bear Investor Relations (Business Wire)February 21, 2024

Build-A-Bear Workshop Promotes Voin Todorovic to President, Build-A-Bear Workshop; Retains Chief Financial Officer Role

Build-A-Bear Workshop announced the promotion of Voin Todorovic to President, Build-A-Bear Workshop. He will also continue in his role as Chief Financial Officer, a position he has held since 2014, reflecting his expanded leadership within the company....more

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