Build-A-Bear Workshop, Inc. is an American retailer that sells teddy bears and other stuffed animals and characters. Customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences during their visit to the store. Founded in 1997 by Maxine Clark, the company's mission is to 'add a little more heart to life' by providing unique, memorable experiences for guests of all ages. Build-A-Bear Workshop operates company-owned stores, franchise locations worldwide, and a growing e-commerce platform, offering a wide range of characters, clothing, and accessories to create personalized furry friends.
The World Bearquarters serves as the global command center, overseeing all corporate functions including strategy, marketing, merchandising, finance, IT, supply chain, and franchise operations.
The headquarters is situated in a renovated historic building, offering a modern, collaborative workspace designed to inspire creativity and reflect the playful, engaging nature of the Build-A-Bear brand. It likely includes themed areas and showcases of iconic products.
Build-A-Bear Workshop fosters a creative, collaborative, and results-driven work environment. The culture emphasizes the company's core values of fun, passion, and community, aiming to make it a 'great place to work' by embodying the brand's mission.
As the central hub for a globally recognized experiential retail brand, the St. Louis headquarters is pivotal in driving innovation, managing international operations, and maintaining the unique brand identity of Build-A-Bear Workshop.
Build-A-Bear Workshop has a significant global footprint, operating company-owned stores in the United States, Canada, the United Kingdom, and Ireland. Additionally, its interactive retail experience is available through an extensive network of international franchisee locations in countries across Europe, Asia, Africa, and the Middle East. Globally supported functions include retail operations, e-commerce, marketing, merchandising, supply chain management, and franchise development and support.
415 South 18th Street, Suite 100
St. Louis
MO
USA
Address: Build-A-Bear Workshop UK Ltd, Albany House, Suite G.03 Ground Floor, Clare Road, Stanwell, Staines-upon-Thames, TW19 7QN, UK
To manage and expand Build-A-Bear's presence in the UK and European markets, adapting global initiatives to local consumer preferences and overseeing regional business development.
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As of April 2025, Build-A-Bear Workshop' leadership includes:
Build-A-Bear Workshop has been backed by several prominent investors over the years, including:
Over the last 12 months, Build-A-Bear Workshop has seen strategic internal promotions strengthening its leadership. Notably, Voin Todorovic was promoted to President in addition to his CFO role.
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Build-A-Bear Workshop likely utilizes common corporate email address patterns. While the exact internal format isn't publicly disclosed, formats such as first initial followed by last name, or first name and last name separated by a dot, are standard for many companies.
flast@buildabear.com (e.g., jdoe@buildabear.com) or first.last@buildabear.com (e.g. jane.doe@buildabear.com)
Format
sjohn@buildabear.com or sharon.john@buildabear.com
Example
70%
Success rate
Build-A-Bear Investor Relations (Business Wire) • May 22, 2024
Build-A-Bear Workshop announced its financial results for the first quarter of fiscal 2024, reporting total revenues of $114.7 million. The company highlighted key business achievements and reaffirmed its financial guidance for the full fiscal year....more
Build-A-Bear Investor Relations (Business Wire) • April 25, 2024
Build-A-Bear Workshop unveiled its new Chonky Axolotl plush, the inaugural winner of its fan-driven Design-A-Friend contest, allowing a community member's original design to be brought to life as a retail product....more
Build-A-Bear Investor Relations (Business Wire) • February 21, 2024
Build-A-Bear Workshop announced the promotion of Voin Todorovic to President, Build-A-Bear Workshop. He will also continue in his role as Chief Financial Officer, a position he has held since 2014, reflecting his expanded leadership within the company....more
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