HQ Function

Serves as the global headquarters for General Motors, overseeing all its brands including Buick. Functions include corporate strategy, global product planning, design, engineering, marketing, finance, and administration.

Notable Features:

The GM Renaissance Center (RenCen) is an iconic complex of seven interconnected skyscrapers on the Detroit International Riverfront. It includes GM's global headquarters, office spaces, retail shops, restaurants, and the Detroit Marriott at the Renaissance Center hotel.

Work Culture:

General Motors fosters a work culture focused on innovation, collaboration, diversity, and a commitment to an all-electric future under its 'Everybody In' initiative. It's a large, dynamic corporate environment tackling global automotive challenges.

HQ Significance:

As GM's nerve center, strategic decisions for Buick and other GM brands are made here. It is central to GM's global operations and a symbol of Detroit's automotive legacy and revitalization.

Values Reflected in HQ: The scale and prominence of the Renaissance Center reflect GM's historical significance, ambition, and commitment to Detroit. Modernizations and the technology focus within reflect its forward-looking vision and drive for innovation.

Location:

Buick's primary markets are North America (United States, Canada, and Mexico) and China, with China being its largest single market by sales volume. Globally, functions supporting Buick are managed through General Motors' extensive network. These include vehicle design and engineering (often tailored to regional preferences), manufacturing at GM and joint-venture facilities, sophisticated marketing and sales operations, global purchasing and supply chain management, and comprehensive customer service and after-sales support.

Street Address:

300 Renaissance Center

City:

Detroit

State/Province:

Michigan

Country:

USA