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Buddy's Overview

Total employees34
HeadquartersRichmond
Founded2017

Buddy Insurance is an insurtech company focused on providing on-demand accident insurance specifically tailored for individuals with active lifestyles. Founded to address the gap in coverage for episodic risks, Buddy offers short-term accident plans that can be purchased for as little as a day, covering activities like skiing, mountain biking, marathons, and other adventures. Their platform aims to make insurance simple, affordable, and accessible at the moment it's needed, often integrating with event registration platforms, gear rental shops, and activity marketplaces. Buddy's core mission is to help people get outdoors and live fearlessly by providing a safety net against unexpected injuries.

Where is Buddy's Headquarters?

HQ Function

The Richmond headquarters serves as the central hub for Buddy Insurance's operations, including product development, engineering, marketing, sales, customer support, and strategic partnerships.

Notable Features:

Likely housed in a modern office space or a collaborative co-working environment, reflecting its tech-startup nature. Emphasis would be on open, collaborative spaces to foster innovation.

Work Culture:

As an insurtech startup, the work culture is expected to be dynamic, agile, and customer-focused. It likely promotes innovation, problem-solving, and a passion for outdoor activities and technology.

HQ Significance:

The Richmond HQ is strategically important for tapping into local talent from universities and the established financial and insurance industries, while also providing a cost-effective operational base compared to larger tech hubs.

Values Reflected in HQ: The headquarters' setup would aim to reflect Buddy's values of accessibility, simplicity, innovation, and empowering active lifestyles.

Location:

Buddy Insurance primarily focuses its services within the United States market. Their on-demand accident insurance products are underwritten for and targeted towards U.S. residents participating in activities nationwide. While their digital platform is accessible globally for information, the core insurance offering is currently U.S.-centric. They may explore international expansion as the company grows and navigates differing regulatory landscapes.

Street Address:

1717 E Cary St

City:

Richmond

State/Province:

Virginia

Country:

USA

Buddy's Global Presence

Distributed/Remote, USA

Address: N/A (Remote Operations)

Supports national operations and customer service, enabling flexible talent acquisition and operational resilience without the overhead of multiple physical branch offices.

Buying Intent Signals for Buddy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Buddy

As of April 2025, Buddy' leadership includes:

Charles Merritt - CEO & Co-founder
Jay Paul - COO & Co-founder
Zubair Talib - CTO
James Lau - Head of Product

Investors of Buddy

Buddy has been backed by several prominent investors over the years, including:

Sovereign’s Capital
Transamerica Ventures
Aflac Corporate Ventures
Plug and Play Tech Center
Hustle Fund
MTech Capital

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Buddy Insurance has maintained a relatively stable core executive team. While startups often see shifts, major publicly announced C-suite changes at Buddy have not been prominent in the last year. The focus appears to be on growth with the existing leadership.

Technology (Tech Stack) used by Buddy

Discover the tools Buddy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Buddy Email Formats and Examples

Buddy Insurance likely utilizes common email formats for professional communication. Based on industry standards and company size, the most probable format is [firstinitial][lastname]@[domain] or [firstname]@[domain].

[firstinitial][last]@buddyinsurance.com (e.g., jsmith@buddyinsurance.com) or [first].[last]@buddyinsurance.com (e.g., jane.smith@buddyinsurance.com)

Format

cmerritt@buddyinsurance.com

Example

80%

Success rate

News and media

CoveragerOctober 26, 2021

Buddy Insurance news title: Buddy Insurance raises seed round

Buddy, the Richmond-based startup that offers on-demand accident insurance, has raised a seed round led by Sovereign’s Capital. Transamerica Ventures and Aflac Corporate Ventures also participated in the round, alongside other unnamed investors. The team of 12 will use the new capital to grow its distribution channels....more

PR NewswireMarch 2, 2021

Buddy Insurance news title: Buddy Named to Plug and Play's Insurtech Batch 9 Program

Buddy, the company providing on-demand accident insurance, today announced it was selected to join Plug and Play's Winter 2021 Batch of their Insurtech Program. This recognition places Buddy among a select group of startups that are reshaping the future of insurance....more

Richmond BizSenseAugust 11, 2020

Buddy Insurance news title: Richmond startup Buddy inks insurance deal with Aflac

Richmond-based insurtech startup Buddy has secured a significant partnership with insurance giant Aflac. This collaboration will allow Buddy to expand its on-demand accident insurance offerings, leveraging Aflac's established presence and resources....more

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