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Brisbane Lions's Overview

Total employees289
HeadquartersSpringfield Central
Founded

The Brisbane Lions are a professional Australian Football League (AFL) club based in Brisbane, Queensland, competing in both the AFL men's and AFL Women's (AFLW) competitions. Formed in late 1996 from the merger of the Brisbane Bears (founded 1986) and the Fitzroy Lions (founded 1883), the club has a rich heritage, a passionate supporter base, and a history of success, including three consecutive AFL premierships from 2001 to 2003. The Lions are known for their exciting brand of football and strong community engagement programs.

Where is Brisbane Lions's Headquarters?

HQ Function

Serves as the central administration base, elite training and recovery centre for AFL and AFLW teams, medical and high-performance facilities, and hosts AFLW home games and community events.

Notable Features:

Includes a boutique 10,000-capacity stadium (Michael Voss Oval), an indoor training field, high-performance gym, aquatic recovery centre, theatrette, player lounge, extensive office space for administration, community oval, cafe, and club merchandise shop.

Work Culture:

A high-performance, collaborative environment focused on achieving on-field success and fostering strong club culture. Emphasizes teamwork, resilience, innovation, and community connection, supporting players, coaches, and administrative staff.

HQ Significance:

Brighton Homes Arena represents a landmark development for the Brisbane Lions, providing world-class facilities that consolidate all club operations in one precinct. It aims to enhance player development, attract talent, and deepen engagement with the rapidly growing western corridor of Brisbane.

Values Reflected in HQ: Excellence (through high-performance facilities), Community (with public access areas and community oval), Unity (by bringing all club operations together), and Future Focus (as a long-term home for the club).

Location:

While the Brisbane Lions' primary focus is on the Australian Football League and its domestic audience, the club maintains a global presence through a network of international members and supporters. This is facilitated by online content distribution via its official website and social media channels, global streaming of AFL matches, and international merchandise sales. The club occasionally explores opportunities for international exhibition matches or training camps, further expanding its global footprint.

Street Address:

16 Eden Station Drive

City:

Springfield Central

State/Province:

Queensland

Country:

Australia

Brisbane Lions's Global Presence

Woolloongabba, Queensland/Australia

Address: Vulture St, Woolloongabba QLD 4102, Australia (The Gabba)

Acts as the main stage for the club's AFL Premiership Season home games, connecting with a large Brisbane fanbase and hosting major sporting events. It's a historic ground for the club and Queensland sport.

Buying Intent Signals for Brisbane Lions

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Brisbane Lions

As of April 2025, Brisbane Lions' leadership includes:

Greg Swann - Chief Executive Officer (CEO)
Andrew Wellington - Chairman
Chris Fagan - AFL Senior Coach
Danny Daly - General Manager of Football Performance
Breeanna Brock - General Manager - Women’s Football

Investors of Brisbane Lions

Brisbane Lions has been backed by several prominent investors over the years, including:

Not Applicable - Member-based and privately owned (limited by guarantee)
Major Partners (e.g., Hyundai, Ned's, Brighton Homes, XXXX, New Balance, Swyftx)
AFL Distribution Funds
Club Memberships and Philanthropic Support

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the last 12 months, the Brisbane Lions' core senior executive leadership (CEO, Chairman) has remained stable. Key changes tend to occur within the football department, such as coaching staff adjustments, or board member rotations as per governance schedules. Notable changes often happen during the off-season.

Departures

Cameron Bruce, Cameron Bruce departed his role as Assistant Coach at the end of the 2023 AFL season to join Carlton Football Club.

New Appointments:

Jed Adcock, Former club captain Jed Adcock returned to the Brisbane Lions as an Assistant Coach (Forwards) ahead of the 2024 season.

Technology (Tech Stack) used by Brisbane Lions

Discover the tools Brisbane Lions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Brisbane Lions Email Formats and Examples

The Brisbane Lions likely use a consistent email format for their staff, generally combining the employee's name with the club's domain 'lions.com.au'. Common professional formats include first initial followed by last name, or full first name and last name separated by a dot.

Likely formats include [firstinitial][lastname]@lions.com.au (e.g., jsmith@lions.com.au) or [firstname].[lastname]@lions.com.au (e.g., jane.doe@lions.com.au).

Format

jsmith@lions.com.au

Example

70%

Success rate

News and media

afl.com.auMay 24, 2024

Brisbane Lions news title: Tribunal wrap: Star Lion cleared, Hipwood suspension upheld

Brisbane Lions midfielder Lachie Neale was cleared of a striking charge by the AFL Tribunal, making him available for selection. However, teammate Eric Hipwood's one-match suspension for a dangerous tackle was upheld....more

lions.com.auMay 22, 2024

Brisbane Lions news title: AFL Injury Report: Round 11

The Brisbane Lions provided an injury update, noting positive progress for Lincoln McCarthy (knee) and Darcy Gardiner (knee) in their rehabilitation. Updates were also given for several other players on the injury list....more

espn.com.auMay 20, 2024

Brisbane Lions news title: Fagan: Lions' mid-season review can reignite flag push

Brisbane Lions coach Chris Fagan stated that a thorough mid-season review has provided clarity for the team, expressing confidence that they can address their early-season inconsistencies and re-emerge as premiership contenders....more

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