BrightRoll
BrightRoll's Overview
BrightRoll was a pioneering programmatic video advertising platform that provided technology and services for advertisers and publishers to effectively buy and sell digital video advertising. Founded in 2006, the company grew to become one of the largest independent video ad platforms, offering solutions across desktop, mobile, and connected TV. In December 2014, BrightRoll was acquired by Yahoo for approximately $640 million to significantly enhance Yahoo's video advertising capabilities. Its technology and services were subsequently integrated into Yahoo's advertising offerings, which later became part of Verizon Media, and now operate under Yahoo Inc. (owned by Apollo Global Management).
Where is BrightRoll's Headquarters?
HQ Function
The headquarters served as the nerve center for BrightRoll's global operations, housing executive leadership, product development, engineering, marketing, sales strategy, and administrative functions prior to its acquisition.
Notable Features:
As a prominent ad-tech company, BrightRoll's San Francisco HQ likely featured a modern, open-office layout conducive to collaboration and innovation, with amenities typical of Silicon Valley tech firms aimed at fostering a dynamic work environment. Specific architectural details are not widely publicized post-acquisition.
Work Culture:
The work culture at BrightRoll was reportedly fast-paced, innovative, and data-driven, characteristic of successful startups in the competitive ad-tech space. There was a strong emphasis on engineering talent and solving complex challenges in video advertising.
HQ Significance:
The San Francisco headquarters was crucial as it was where BrightRoll's core technology was developed and its strategic direction formulated, enabling its rise as a leading independent video advertising platform before its acquisition by Yahoo.
Values Reflected in HQ: The choice of a San Francisco headquarters and a likely dynamic, collaborative office environment would have reflected BrightRoll's core values of innovation, technological leadership, agility, and its ambition to be at the center of the digital advertising evolution.
Location:
Prior to its acquisition by Yahoo in 2014, BrightRoll had established a significant global presence, with offices and operations spanning North America, Europe (including the UK, Germany, France), and the Asia-Pacific region (including Australia). This international footprint enabled BrightRoll to serve a diverse, global clientele of advertisers, agencies, and publishers, providing its comprehensive video advertising platform and associated services worldwide. Its functions supported globally included sales, ad operations, client services, and publisher relations.
Street Address:
450 Sansome St, Suite 1200
City:
San Francisco
State/Province:
California
Country:
USA
BrightRoll's Global Presence
New York, New York, USA
Address: Historical office location; specific street address not publicly available post-integration.
To capitalize on the dense advertising market of the Eastern United States, providing localized support and building strategic partnerships.
London, United Kingdom
Address: Historical office location; specific street address not publicly available post-integration.
To expand BrightRoll's footprint in the EMEA region, catering to the growing demand for programmatic video advertising and supporting international clients.
Chicago, Illinois, USA
Address: Historical office location; specific street address not publicly available post-integration.
To provide dedicated services to clients in the Midwest, a significant region for various CPG, automotive, and retail brands.
Sydney, Australia
Address: Historical office location; specific street address not publicly available post-integration.
To establish and grow BrightRoll's presence in the APAC market, supporting local advertisers and publishers in their video advertising strategies.
Buying Intent Signals for BrightRoll
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BrightRoll
As of April 2025, BrightRoll' leadership includes:
Investors of BrightRoll
BrightRoll has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As BrightRoll was acquired by Yahoo in late 2014 and its operations were subsequently integrated, there are no 'BrightRoll' specific executive hires or exits in the last 12 months as a standalone entity. Key leadership changes related to BrightRoll's personnel occurred primarily during and following the acquisition period, with executives transitioning into roles within Yahoo or pursuing other opportunities. For current executive information related to former BrightRoll functions, one would look to Yahoo Inc.'s leadership.
Technology (Tech Stack) used by BrightRoll
Discover the tools BrightRoll uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BrightRoll Email Formats and Examples
Prior to its acquisition, BrightRoll, Inc. likely used standard corporate email formats for its employees. Common formats for tech companies at the time included variations of first name, last name, and initials. For example, '[first].[last]@brightroll.com' or '[first_initial][last]@brightroll.com' were probable. These email addresses are no longer active for the original BrightRoll entity.
[first].[last]@brightroll.com
Format
jane.doe@brightroll.com
Example
0%
Success rate
News and media
TechCrunch • November 11, 2014
Yahoo Is Buying BrightRoll For $640M
Yahoo announced its definitive agreement to acquire BrightRoll, a leading programmatic video advertising platform, for $640 million in cash. The acquisition was aimed at making Yahoo's video advertising platform the largest in the U.S. and enhancing its programmatic offerings....more
Business Wire (BrightRoll Press Release) • September 19, 2013
BrightRoll Video Network Ranks #1 in Video Ad Reach According to comScore Video Metrix
BrightRoll announced that its video advertising network reached the highest number of unique viewers in the U.S. for August 2013, with 52.3 million unique viewers, according to comScore Video Metrix. This positioned BrightRoll ahead of other major video ad properties....more
VentureBeat • February 7, 2008
Video ad network BrightRoll raises $15M more
BrightRoll, a video advertising network, confirmed it raised $15 million in a Series C funding round led by Trident Capital, with participation from existing investors True Ventures, Scale Venture Partners, and others. This brought its total funding to $27.5 million, aimed at expanding its network and technology for online video advertising....more
Press Release / Company Announcement (often covered by industry news) • June 26, 2006
BrightRoll Launches to Provide Brand Advertisers with Unprecedented Reach and Transparency in Online Video Advertising
BrightRoll officially launched its online video advertising network, aiming to provide brand advertisers with significant reach, transparency, and control for their video campaigns. The company was founded by Tod Sacerdoti and Dru Nelson....more
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