Brightfield Group is a leading consumer insights and market intelligence firm specializing in the legal CBD, cannabis, and wellness industries. They provide actionable data-driven insights, analytics, and survey data to help businesses, brands, and investors navigate these complex and rapidly evolving markets. Their research covers market sizing, consumer behavior, product trends, and regulatory landscapes.
The Chicago headquarters serves as the primary center for Brightfield Group's research operations, data analysis, client services, and corporate strategy formulation.
Located in a well-known commercial building in downtown Chicago, offering a professional environment. Specific internal features are not widely publicized.
Brightfield Group likely fosters an innovative, data-centric, and agile work culture. Emphasis is placed on deep market expertise, analytical rigor, and providing clients with cutting-edge insights in dynamic CPG sectors.
The Chicago HQ strategically positions Brightfield Group within a major U.S. business hub, facilitating access to talent and connectivity with national and international clients interested in emerging industries.
While its physical headquarters are in the United States, Brightfield Group provides market intelligence and consumer insights that cover global trends, particularly within the international cannabis, CBD, and wellness markets. They support clients with global strategic interests by offering data and analysis on various key regions, leveraging research capabilities that can extend internationally.
1 E Wacker Dr Ste 2510
Chicago
Illinois
United States
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As of April 2025, Brightfield Group' leadership includes:
Brightfield Group has been backed by several prominent investors over the years, including:
As of mid-2024, there have been no widely publicized major executive hires or departures at Brightfield Group in the last 12 months, suggesting stability in the core leadership team. The company continues its focus on specialized market research.
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Brightfield Group commonly uses the 'first.last@brightfieldgroup.com' email format. Other potential formats might exist but this is one of the recognized patterns.
first.last@brightfieldgroup.com
Format
jane.doe@brightfieldgroup.com
Example
85%
Success rate
Nutritional Outlook • March 7, 2024
Market research firm Brightfield Group has shared its predictions for the cannabinoid market in 2024. Key trends include the continued rise of minor cannabinoids like CBN and CBG, increased demand for products addressing specific need-states such as sleep and relaxation, and the growing importance of transparency and product testing....more
Cannabis Business Times • February 13, 2024
Brightfield Group's latest Q4 2023 U.S. CBD market report indicates ongoing price compression and evolving consumer preferences. The report highlights key trends, challenges, and opportunities for CBD brands, emphasizing the need for product innovation and targeted marketing strategies in a competitive landscape....more
BevNET.com • October 5, 2023
Brightfield Group, a leading market research firm for emerging CPG categories, today announced the launch of its U.S. Cannabis Beverage Market Dashboard. This new tool provides brands, investors, and distributors with comprehensive data and insights into the rapidly growing cannabis beverage sector, covering market size, brand share, consumer demographics, and product trends....more
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