Bridestory
Bridestory's Overview
Bridestory is a comprehensive online wedding marketplace and vendor directory, primarily serving the Southeast Asian market with a strong presence in Indonesia. It connects engaged couples with a wide array of wedding professionals, including photographers, event organizers, caterers, venue providers, and designers. The platform offers inspiration, planning tools, and a seamless way to find and book trusted vendors, simplifying the wedding planning process. Founded in 2014, Bridestory was acquired by Tokopedia (now part of GoTo Group) in 2019, leveraging the e-commerce giant's ecosystem to expand its reach and services while continuing to host its signature event, Bridestory Market.
Where is Bridestory's Headquarters?
HQ Function
Serves as the central hub for Bridestory's platform development, vendor relations, marketing campaigns, event organization (like Bridestory Market), and customer support operations within the GoTo Group.
Notable Features:
Located within GoTo Tower, a modern, high-tech office building equipped with contemporary amenities, collaborative workspaces, and advanced technological infrastructure supporting a major tech conglomerate.
Work Culture:
A dynamic and innovative culture, blending Bridestory's startup agility with the scale and resources of GoTo Group. Emphasis on creativity, customer-centric solutions for the wedding industry, and collaboration within the larger tech ecosystem.
HQ Significance:
Jakarta is the epicenter of Bridestory's primary market (Indonesia) and a key hub for its Southeast Asian operations. Its integration with GoTo Group amplifies its strategic importance and access to a vast user base.
Values Reflected in HQ: Innovation in wedding planning, digital transformation of traditional services, customer empowerment, and strategic integration within a leading technology group.
Location:
Bridestory's primary operational focus is Southeast Asia, with Indonesia as its largest market. Its digital platform allows for global accessibility in terms of wedding inspiration and vendor discovery. However, its curated vendor network and on-the-ground services, including its flagship Bridestory Market event, are concentrated in Southeast Asia. As part of GoTo Group, its international strategy and reach are aligned with the broader objectives and capabilities of the parent company.
Street Address:
GoTo Tower, Jl. Jend. Sudirman Kav. 52-53, SCBD
City:
Jakarta Selatan (South Jakarta)
State/Province:
DKI Jakarta
Country:
Indonesia
Bridestory's Global Presence
Singapore
Address: Previously maintained a presence; specific separate office details post-GoTo acquisition are consolidated. Regional operations are likely managed through GoTo Group's existing infrastructure in Singapore or centrally from Jakarta.
To establish and grow Bridestory's footprint in key Southeast Asian markets, adapting services to local wedding customs, vendor landscapes, and consumer preferences in the region.
Buying Intent Signals for Bridestory
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Executive Team of Bridestory
As of April 2025, Bridestory' leadership includes:
Investors of Bridestory
Bridestory has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Bridestory operates as a brand and unit within GoTo Group (via Tokopedia) since its 2019 acquisition, specific executive movements solely for the Bridestory division are not typically publicized as standalone announcements. Key founders transitioned into roles within Tokopedia or moved to other ventures in the years following the acquisition. No major, publicly announced executive hires or exits specifically designated for the Bridestory brand/unit have been noted in the last 12 months; any such changes would likely be part of broader GoTo Group organizational adjustments.
Technology (Tech Stack) used by Bridestory
Discover the tools Bridestory uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bridestory Email Formats and Examples
Email formats for Bridestory personnel may still use the original company domain for the core team, or they might be integrated into GoTo Group's email system. Common professional formats are generally used.
Likely [first]@bridestory.com or aligned with GoTo Group formats like [first].[last]@goto-impact.com.
Format
info@bridestory.com
Example
70%
Success rate
News and media
Liputan6.com • January 22, 2024
Bridestory Market 2024, Indonesia's Largest Wedding Exhibition, Returns to ICE BSD February 1-4
Bridestory announced the return of Bridestory Market, its flagship wedding exhibition, scheduled for February 1-4, 2024, at ICE BSD City, Tangerang. The event showcases hundreds of wedding vendors across various categories, offering couples a one-stop shop for their wedding planning needs, along with inspirations and special deals....more
TechCrunch • July 5, 2019
Tokopedia acquires wedding marketplace Bridestory and parent-focused media startup Parentstory
Indonesian e-commerce unicorn Tokopedia acquired Bridestory, a leading wedding services marketplace in Southeast Asia, and its sister company Parentstory. The acquisition aimed to expand Tokopedia's ecosystem into the wedding and parenting verticals, leveraging Bridestory's established platform and vendor network....more
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