HQ Function

Serves as the central operational hub for Brico, managing strategic planning, marketing, procurement, category management, human resources, IT, and administrative functions for its retail network.

Notable Features:

Modern office facility within a business park, designed to support collaboration and efficient management of a large retail chain. May include spaces for product showcases and training.

Work Culture:

Likely a dynamic, results-oriented retail environment with a strong focus on customer needs, product innovation, and operational excellence. Emphasis on teamwork and cross-functional collaboration to support the stores.

HQ Significance:

The headquarters is crucial for centralizing Brico's strategy, ensuring brand consistency, managing supply chains, developing marketing campaigns, and driving the overall business performance for the Brico brand.

Values Reflected in HQ: Efficiency, customer-centricity, innovation in product offerings, and collaborative teamwork. The HQ supports the Brico mission of making home improvement accessible.

Location:

Brico's direct operational presence is concentrated in Belgium and Luxembourg. As a key brand within the Maxeda DIY Group, it benefits from the group's wider Benelux footprint and associated synergies in sourcing and strategy. However, the Brico-branded stores and dedicated support functions are specifically focused on serving the Belgian and Luxembourgish markets.

Street Address:

Alfons Gossetlaan 46

City:

Groot-Bijgaarden (Dilbeek)

State/Province:

Flemish Brabant

Country:

Belgium