Brick
What Does Brick Do?
Brickforbusiness refers to The LEGO Group's diverse portfolio of services and products tailored for the corporate world. These offerings leverage the unique, hands-on power of LEGO bricks and methodologies like LEGO® SERIOUS PLAY® to help organizations foster creativity, improve communication, solve complex problems, and build stronger teams. Common applications include strategic workshops, employee engagement activities, leadership development programs, custom model building for branding or events, and unique corporate gifting. The underlying principle is that play is a powerful tool for learning, innovation, and collaboration, making Brickforbusiness initiatives a dynamic way for companies to achieve tangible business outcomes.
Where Is Brick's Headquarters?
HQ Function
Serves as the global operational and strategic hub for The LEGO Group, overseeing product development, global marketing, supply chain management, and the direction of all initiatives including B2B solutions like Brickforbusiness.
Notable Features:
The LEGO Campus in Billund is an award-winning, modern facility designed to inspire creativity and play, featuring collaborative workspaces and sustainable architecture. It is located near the original LEGO factory and the LEGO House, a major brand experience center.
Work Culture:
The LEGO Group is renowned for its playful, innovative, and purpose-driven work culture. It emphasizes imagination, learning through play, collaboration, and high-quality standards, which are also embedded in its Brickforbusiness offerings.
HQ Significance:
Billund is the birthplace of the LEGO brick and the historic heart of the company. The headquarters' presence signifies the company's commitment to its heritage while driving global innovation in play and learning, including its business-focused applications.
Values Reflected in HQ: The headquarters' design and operational philosophy reflect The LEGO Group's core values: Imagination, Creativity, Fun, Learning, Caring, and Quality.
Location:
The LEGO Group has a significant global footprint, with main offices in Billund, Boston, London, Shanghai, and Singapore. Manufacturing facilities are strategically located in Denmark, Hungary, Czech Republic, Mexico, China, and an upcoming factory in Vietnam. This worldwide network supports its supply chain, product distribution, and the delivery of global and localized Brickforbusiness solutions, including LEGO® SERIOUS PLAY® workshops and custom corporate services, to clients across various continents.
Street Address:
Aastvej 1
City:
Billund
State/Province:
Syddanmark
Country:
Denmark
Where Else Does Brick Operate Around the World?
Boston, Massachusetts, USA
Address: 1001 Boylston Street, Boston, MA 02115, USA
Serves as a key hub for innovation, market development, and customer engagement across the Americas.
London, United Kingdom
Address: LEGO Company Ltd, 8-10 New Fetter Lane, London, EC4A 1AZ, UK
Drives brand development, commercial activities, and supports business partnerships in the UK and parts of Europe.
Shanghai, China
Address: Park Place Office Tower, 1601 Nanjing West Road, Jing'an District, Shanghai, China
Spearheads growth, brand engagement, and operational excellence in mainland China and the broader Asia Pacific region.
Singapore
Address: South Beach Tower, 38 Beach Road, Singapore 189767
Drives growth and brand development in key APAC markets, supporting both consumer and business-to-business initiatives.
Buying Intent Signals for Brick
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Brick? Meet the Executive Team
As of April 2025, Brick' leadership includes:
Who's Investing in Brick?
Brick has been backed by several prominent investors over the years, including:
What Leadership Changes Has Brick Seen Recently?
The LEGO Group's executive leadership team has maintained overall stability with strategic appointments to enhance key capabilities. In the past year, a notable hire strengthened the legal executive function.
New Appointments:
What Technology (Tech Stack) Is Used byBrick?
Discover the tools Brick uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Brick Email Formats and Examples
The LEGO Group commonly uses email formats based on employee names. The most prevalent formats are 'firstname.lastname@lego.com' and variations involving initials. For specific Brickforbusiness inquiries, contacting through official channels on the LEGO website is recommended.
firstname.lastname@lego.com or f[first_initial]lastname@lego.com
Format
jane.doe@lego.com
Example
85%
Success rate
What's the Latest News About Brick?
LEGO.com Newsroom • March 12, 2024
The LEGO Group news title: The LEGO Group outpaces toy market and grows market share in 2023
The LEGO Group reported a 2% revenue increase to DKK 65.9 billion for the full year 2023, outperforming a declining global toy market. The company highlighted strong consumer demand and strategic investments in its portfolio, retail platforms, and sustainability initiatives as key growth drivers. This strong performance enables continued investment in business solutions like LEGO® SERIOUS PLAY®....more
LEGO.com Newsroom • December 7, 2023
The LEGO Group news title: The LEGO Group and Epic Games Launch LEGO Fortnite
The LEGO Group and Epic Games launched LEGO Fortnite, a new survival crafting adventure game within the Fortnite ecosystem. This collaboration aims to create a fun and safe digital experience for families, showcasing LEGO's expansion into innovative digital play, which can also inspire corporate applications of digital collaboration and creativity....more
LEGO.com Newsroom • July 18, 2023
The LEGO Group news title: The LEGO Group officially opens new state-of-the-art Americas head office in Boston
The LEGO Group inaugurated its new Americas headquarters in Boston, Massachusetts. The office is designed to foster innovation and collaboration, supporting the company's growth strategy in the region and providing a modern base for its diverse teams, including those working on business-to-business engagements....more
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