Brian Tracy International (BTI) is a renowned company dedicated to helping individuals and organizations achieve personal and business success. Founded by Brian Tracy, a leading authority on human potential and effectiveness, BTI offers a wide range of resources including seminars, books, audio programs, online courses, and coaching services. Their programs cover diverse topics such as sales, leadership, time management, goal setting, business strategy, and personal development, empowering millions worldwide to reach their goals and unlock their full potential.
The headquarters manages global strategy, content development, program creation, marketing, and administrative functions for Brian Tracy International's worldwide operations.
The office is likely a modern professional space designed to facilitate creative development, training, and international business coordination. Specific architectural highlights are not publicly emphasized.
The work culture at Brian Tracy International is expected to mirror the company's core values: continuous learning, high achievement, personal responsibility, and a results-oriented approach. Employees are likely encouraged to practice the principles taught by Brian Tracy.
This HQ is significant as it's the nerve center from which Brian Tracy's teachings and methodologies are developed and disseminated globally, impacting individuals and businesses across various industries.
Brian Tracy International supports a worldwide clientele through its extensive online learning platforms, digital products, published materials translated into dozens of languages, and a global network of certified trainers and partners. Key functions supported globally include sales and distribution of training materials, delivery of seminars and workshops (both online and in-person via partners), customer support, and international business development.
2840 S. Croddy Way
Santa Ana
CA
USA
Address: Various international locations through licensed partners and representatives.
To provide localized training, coaching, and support in various languages and cultural contexts, extending the reach of Brian Tracy's methodologies worldwide.
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As of April 2025, Brian Tracy International' leadership includes:
Brian Tracy International has been backed by several prominent investors over the years, including:
Brian Tracy International is a privately held company, and executive changes are not always broadly publicized. Based on available information, there have been no major publicly announced executive hires or exits in the last 12 months. The leadership, centered around Brian Tracy and his family, appears stable.
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Brian Tracy International likely utilizes common professional email formats. While specific internal patterns aren't publicly listed, formats such as [first_initial][last]@briantracy.com or [first].[last]@briantracy.com are common in similar organizations. Customer service and general inquiries often use generic addresses like info@ or support@.
[first_initial][last]@briantracy.com
Format
jsmith@briantracy.com
Example
70%
Success rate
Brian Tracy International Website • Ongoing
Brian Tracy International consistently publishes new articles and updates on their official blog, covering topics such as leadership, sales, personal development, and time management. These posts often announce new programs, share success tips, and provide insights from Brian Tracy....more
PR Newswire • September 12, 2023
Brian Tracy has been recognized by Marquis Who's Who Top Executives for dedication, achievements, and leadership in professional training and coaching. This highlights his long-standing impact in the industry....more
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