BrewDog
BrewDog's Overview
BrewDog is a multinational brewery and pub chain founded in Ellon, Scotland. Established in 2007 by James Watt and Martin Dickie, BrewDog has evolved from a rebellious startup into a global craft beer brand renowned for its innovative beers, 'punk' marketing, and unique 'Equity for Punks' crowdfunding model. The company operates breweries in the UK, USA, and Australia, alongside a worldwide network of bars. BrewDog emphasizes sustainability, community engagement, and high-quality craft beer, continually pushing boundaries within the beverage industry.
Where is BrewDog's Headquarters?
HQ Function
The Ellon headquarters serves as BrewDog's primary global brewing site, administrative center, innovation hub for new beers, and a major visitor destination with a taproom and hotel.
Notable Features:
Features a state-of-the-art eco-brewery, the DogTap Ellon taproom and restaurant, The Overworks (sour beer facility), and The DogHouse Hotel, the world's first craft beer hotel integrated into a brewery.
Work Culture:
BrewDog's headquarters fosters a dynamic and innovative environment, historically known for its 'punk' ethos. Recent initiatives focus on enhancing employee well-being and collaboration, reflecting a maturing company culture while aiming to retain its passionate, craft-driven spirit.
HQ Significance:
As the birthplace and operational core of BrewDog, the Ellon HQ is central to its global brewing, innovation, and brand identity. It represents the company's journey from a small startup to an international craft beer leader.
Values Reflected in HQ: The HQ reflects BrewDog's core values: rebellion through unconventional approaches, quality in craft beer production, community via its visitor experiences and Equity for Punks roots, and a growing commitment to sustainability through its eco-friendly brewery design and operations.
Location:
BrewDog maintains a significant global presence, anchored by its major breweries in Scotland (Ellon), the USA (Columbus, Ohio), and Australia (Brisbane). These facilities support international production and distribution to over 60 countries. The company operates a worldwide network of more than 100 bars and hotels, many franchised. Global functions managed centrally or regionally include supply chain logistics, international sales and marketing, e-commerce, brand development, and the management of its unique 'Equity for Punks' shareholder community. This distributed operational model allows BrewDog to cater to local market tastes while maintaining its core brand identity.
Street Address:
Balmacassie Industrial Estate
City:
Ellon
State/Province:
Aberdeenshire
Country:
Scotland, UK
BrewDog's Global Presence
Canal Winchester, Ohio, USA
Address: 96 Gender Rd, Canal Winchester, OH 43110, USA
To establish and grow BrewDog's presence in the United States, serving as a key US production hub and brand embassy, crucial for market penetration and offering a full brand experience.
Murarrie, Queensland, Australia
Address: 77 Metroplex Ave, Murarrie QLD 4172, Australia
Serves as the strategic base for the Oceania market, enabling local production to meet regional demand, reducing shipping impact, and tailoring offerings to local preferences, complete with a brewery and taproom.
Buying Intent Signals for BrewDog
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of BrewDog
As of April 2025, BrewDog' leadership includes:
Investors of BrewDog
BrewDog has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The past year saw a landmark change with co-founder James Watt stepping down as CEO, passing the leadership to James Arrow, formerly COO, in May 2024. This transition aims to steer BrewDog into its next phase of growth. Additionally, Jason Marshall joined as CFO in mid-2023, strengthening the financial leadership team.
Departures
New Appointments:
Technology (Tech Stack) used by BrewDog
Discover the tools BrewDog uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
BrewDog Email Formats and Examples
BrewDog primarily utilizes the email format [first].[last]@brewdog.com for its employees. For example, an email to a hypothetical employee named Jane Doe would likely be jane.doe@brewdog.com. This is a common corporate email structure, though variations may exist for specific roles or regions.
firstname.lastname@brewdog.com
Format
jane.doe@brewdog.com
Example
80%
Success rate
News and media
BBC News • May 8, 2024
BrewDog co-founder James Watt steps down as chief executive
BrewDog co-founder James Watt announced he is stepping down as chief executive after 17 years. He will be succeeded by current chief operating officer James Arrow and will take on a non-executive role as 'captain and co-founder,' remaining a board member and major shareholder....more
The Guardian • January 3, 2024
BrewDog faces backlash for dropping real living wage for new staff
BrewDog faced criticism for its decision to no longer offer the real living wage to new staff joining its UK bars, citing 'harsh realities' of current economic pressures. This move followed shortly after BrewDog relinquished its B Corp certification in December 2023....more
The Herald Scotland • March 27, 2024
BrewDog sales surpass £300m in 2022, though losses widen amid investment
BrewDog reported revenues of £321.2 million for the 2022 financial year, a 13% increase from the previous year, driven by new bar openings and international growth. However, pre-tax losses widened to £30.5 million, attributed to significant investments in global expansion, new breweries, and sustainability initiatives....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including BrewDog, are just a search away.