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Breedr's Overview

Total employees37
HeadquartersChichester
Founded2018

Breedr is a pioneering agri-tech company transforming the livestock industry through data. Their comprehensive platform provides farmers with powerful tools for precision livestock management, enabling data-driven decisions to improve animal health, growth, and overall farm profitability. Key features include individual animal performance tracking, weight prediction, medicine records, breeding management, and compliance reporting. Breedr also operates a digital marketplace, connecting farmers directly with processors and retailers for more transparent and efficient trading. The platform aims to enhance productivity, sustainability, and financial outcomes for farmers, while also improving traceability within the food supply chain.

Where is Breedr's Headquarters?

HQ Function

Serves as the central hub for Breedr's core operations, including product development, software engineering, customer success, sales, marketing, and strategic business planning for its livestock management and trading platform.

Notable Features:

Located within Rume2, a modern co-working and innovation hub, providing a dynamic environment with shared amenities, event spaces, and networking opportunities conducive to collaboration and growth for tech startups.

Work Culture:

Breedr fosters an innovative, agile, and collaborative work culture. Being a tech startup in the agricultural sector, the environment is likely fast-paced, mission-driven, and focused on solving real-world challenges for farmers through technology.

HQ Significance:

The headquarters is pivotal for coordinating Breedr's mission to digitize livestock farming, spearheading technological advancements, and expanding its services to farmers in the UK and internationally. It acts as the nerve center for innovation and customer engagement.

Values Reflected in HQ: The choice of a dynamic co-working space like Rume2 reflects Breedr's values of innovation, collaboration, agility, and community. It suggests a commitment to staying lean, adaptable, and connected within the broader tech and business ecosystem.

Location:

While headquartered in the UK, Breedr is actively expanding its global presence, with established operations in Australia (Breedr Pty Ltd) and growing engagement in North American markets. The platform's cloud-based nature allows it to support farmers internationally, providing tools for livestock data management, performance analytics, compliance, and trading. Breedr's global strategy focuses on adapting its technology to diverse farming systems and supply chain requirements in key livestock-producing regions.

Street Address:

Rume2, North House, St Edwards Way

City:

Chichester

State/Province:

West Sussex

Country:

United Kingdom

Breedr's Global Presence

Pyrmont, NSW, Australia

Address: Level 3, 100 Harris Street, Pyrmont, NSW, 2009, Australia

To establish and expand Breedr's footprint in the Australian agricultural market, providing tailored solutions for local livestock farmers and integrating with the regional supply chain.

Buying Intent Signals for Breedr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Breedr

As of April 2025, Breedr' leadership includes:

Ian Wheal - Founder & Chief Executive Officer
Claire Powell - Chief Operating Officer
Mark Young - Chief Technology Officer
Garry McMurtrie - Chairman

Investors of Breedr

Breedr has been backed by several prominent investors over the years, including:

S2G Ventures
LocalGlobe
Notion Capital
Proagrica (RELX Group)
Forward Partners
AgFunder
Orbia Ventures
MJ Hudson
June Angelides MBE
Seedcamp

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements of executive hires or departures were found for Breedr within the last 12-18 months. The leadership team appears to have maintained continuity during this period, focusing on growth and platform development.

Technology (Tech Stack) used by Breedr

Discover the tools Breedr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Breedr Email Formats and Examples

Breedr likely utilizes standard professional email address formats. Based on common industry practices for companies of its size and type, the most probable formats are [first].[last]@breedr.co or [first_initial][last]@breedr.co.

[first].[last]@breedr.co

Format

jane.doe@breedr.co

Example

85%

Success rate

News and media

Meat ManagementMay 16, 2023

Breedr integrates finance feature for livestock farmers

Breedr has launched Breedr Cashflow, a new feature integrated into its platform, offering farmers flexible finance options to purchase livestock. This initiative aims to help farmers manage cash flow and invest in their herds more effectively, supporting business growth....more

TechCrunchOctober 20, 2022

Breedr, the livestock trading and analytics app, raises £12M Series A led by S2G Ventures

Breedr secured £12 million in Series A funding, co-led by S2G Ventures and LocalGlobe. The investment is aimed at accelerating Breedr's expansion in the UK and international markets like Australia and the US, and further developing its platform for precision livestock farming and trading....more

Farmers GuardianFebruary 7, 2024

Breedr app offers farmers carbon measurement tool

Breedr has introduced a new carbon measurement tool within its app, enabling farmers to assess the carbon footprint of their livestock operations. This feature aims to help farmers understand and improve their environmental sustainability and meet increasing market demands for lower-impact produce....more

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