Break Free From Plastic
Break Free From Plastic's Overview
Break Free From Plastic (BFFP) is a global movement envisioning a future free from plastic pollution. Launched in September 2016, it comprises over 13,000 organizations (including NGOs, businesses, and local community groups) and individual supporters from across 170+ countries. The movement works towards systemic solutions to the plastic pollution crisis, advocating for a just transition to a circular economy. BFFP members campaign to stop plastic pollution across the entire plastics value chain—from extraction of fossil fuels to disposal—focusing on prevention and reuse, and pushing for robust corporate and government accountability. Key activities include brand audits, policy advocacy (such as for a strong Global Plastics Treaty), corporate campaigning, and supporting local community-led solutions.
Where is Break Free From Plastic's Headquarters?
HQ Function
This location, through GAIA, supports global coordination, fiscal management, campaign strategy development, and communication for the Break Free From Plastic movement. It is one of several key nodes in a decentralized global network.
Notable Features:
The 'notable features' of Break Free From Plastic's presence are not tied to a single building but rather its extensive global network, its powerful brand audit reports, and its ability to mobilize thousands of organizations and individuals worldwide.
Work Culture:
The work culture is highly collaborative, mission-driven, urgent, and rooted in environmental justice. It involves constant communication across different countries and cultures, with a strong emphasis on grassroots empowerment and collective action.
HQ Significance:
Hubs like this are crucial for channeling resources, information, and strategy across the vast Break Free From Plastic movement, enabling coordinated global action against plastic pollution.
Values Reflected in HQ: The movement's decentralized and collaborative operational model reflects its core values of inclusivity, grassroots action, transparency, and systemic change over hierarchical structures.
Location:
Break Free From Plastic operates globally through a decentralized network of over 13,000 member organizations and individual supporters in more than 170 countries. Its functions supported globally include: international campaign coordination (e.g., World Cleanup Day brand audits), policy advocacy at global forums like the UN plastics treaty negotiations (INC), corporate campaigning targeting top polluters, research and data collection (e.g., annual Brand Audit Report), public awareness raising and mobilization, capacity building for local groups, and fostering a global community of activists, experts, and organizations dedicated to achieving a future free from plastic pollution. Regional coordination hubs in Asia Pacific, Europe, Africa, North America, and Latin America facilitate these efforts on the ground.
Street Address:
c/o GAIA, 1958 University Ave, Suite 305
City:
Berkeley
State/Province:
CA
Country:
USA
Break Free From Plastic's Global Presence
Quezon City, Metro Manila, Philippines
Address: c/o GAIA Asia Pacific, Unit 330, Eagle Court Condominium, 26 Matalino St, Diliman, Quezon City
To empower and coordinate efforts to combat plastic pollution in the Asia Pacific region, advocating for local solutions and policy changes.
Brussels, Belgium
Address: c/o Zero Waste Europe, Rue de la Pépinière 10, 1000 Brussels
To drive ambitious EU policies on plastics, support national campaigns, and build a strong European movement for a zero-waste future.
Pietermaritzburg, South Africa
Address: c/o GAIA Africa / groundWork, 6 Raven Street, Pietermaritzburg, 3201
To amplify African voices in the global plastic pollution debate, build capacity for local action, and advocate for sustainable waste management and plastic reduction policies tailored to the African context.
Buying Intent Signals for Break Free From Plastic
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Executive Team of Break Free From Plastic
As of April 2025, Break Free From Plastic' leadership includes:
Investors of Break Free From Plastic
Break Free From Plastic has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a global movement, Break Free From Plastic's leadership is distributed and typically doesn't involve 'executive' hires or exits in a corporate sense. The global coordination team may see changes, but these are not usually publicized as major executive shifts. No specific high-profile executive hires or exits, in a manner comparable to corporations, have been publicly announced in the last 12 months.
Departures
New Appointments:
Technology (Tech Stack) used by Break Free From Plastic
Discover the tools Break Free From Plastic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Break Free From Plastic Email Formats and Examples
Break Free From Plastic primarily uses a contact form on their website for general inquiries. Specific team members, particularly in global or regional coordination roles, can often be reached via email. These emails typically use the @breakfreefromplastic.org domain.
[firstname]@breakfreefromplastic.org
Format
ana@breakfreefromplastic.org
Example
75%
Success rate
News and media
Break Free From Plastic Website • April 29, 2024
Break Free From Plastic news title: Plastic Treaty Talks Conclude in Ottawa with Mandate for First Draft, But Ambition Still Lacking
Following the conclusion of the fourth session of the Intergovernmental Negotiating Committee (INC-4) for a global plastics treaty, Break Free From Plastic acknowledged progress in agreeing to develop a first draft but expressed concerns over the lack of ambition from some member states, particularly regarding plastic production cuts and reuse targets. The movement emphasized the need for stronger commitments in future negotiations....more
The Guardian • October 24, 2023
Break Free From Plastic news title: Coca-Cola, PepsiCo and Nestlé named top plastic polluters for fifth year running
Break Free From Plastic's 2023 Brand Audit Report, which involved thousands of volunteers in 41 countries, once again identified major multinational corporations like Coca-Cola, PepsiCo, and Nestlé as the top plastic polluters globally. The report highlighted the ongoing failure of voluntary commitments and called for legally binding regulations to curb plastic production and waste....more
Break Free From Plastic Website • March 5, 2024
Break Free From Plastic news title: BFFP Welcomes UNEP Report on Dangers of Chemicals in Plastics, Calls for Urgent Action in Global Plastics Treaty
Break Free From Plastic responded to a new UNEP report highlighting the health risks posed by chemicals in plastics, urging negotiators of the Global Plastics Treaty to include robust measures to address hazardous chemicals throughout the plastic lifecycle and ensure transparency....more
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