BRD, originally launched as Breadwinner in 2014, was one of the earliest and most user-friendly mobile cryptocurrency wallets, designed to make Bitcoin and other digital assets accessible to a global audience. It focused on security, decentralization (users controlled their private keys), and a simple interface. BRD supported Bitcoin, Ethereum, and various ERC-20 tokens. In November 2021, BRD was acquired by Coinbase, a leading cryptocurrency exchange platform. Following the acquisition, the BRD wallet app was sunsetted in early 2022, with users encouraged to migrate their assets to Coinbase Wallet to continue receiving support and feature updates.
Served as the central hub for BRD's global operations, including software development, business strategy, marketing, and administrative functions for its cryptocurrency wallet services.
Likely a modern office space typical of tech companies, fostering collaboration and innovation. Specific architectural details are not widely publicized due to the company's acquisition and operational wind-down.
BRD likely fostered a dynamic, fast-paced work culture common in the cryptocurrency and startup space, emphasizing innovation, user-centric design, and security. As a Swiss-based company, it may have also incorporated elements of precision and reliability.
The Zurich headquarters was pivotal for BRD's growth, positioning it within a globally recognized financial and tech hub known for its stability and crypto-friendly environment. It was the nerve center for developing and popularizing one of the first mobile-first Bitcoin wallets.
As a mobile-first cryptocurrency wallet, BRD had a global user base. Its application was available worldwide via app stores, supporting users in numerous countries to securely store, send, and receive various cryptocurrencies. While its core team was primarily in Switzerland and the US, its product's reach was inherently international, catering to the decentralized nature of cryptocurrency, reportedly serving over 10 million users across 170 countries at its peak.
Bahnhofstrasse Area / Central Business District
Zurich
Zurich
Switzerland
Address: Specific street address not publicly detailed; likely a co-working space or small office.
Key US presence for technology development, business development, and access to the North American cryptocurrency market and venture capital.
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As of April 2025, BRD - Groupe Societe Generale' leadership includes:
BRD - Groupe Societe Generale has been backed by several prominent investors over the years, including:
BRD was acquired by Coinbase in November 2021 and its services were subsequently sunsetted in early 2022. As an independent entity, BRD has had no executive hires or exits in the last 12 months (mid-2023 to mid-2024) because it is no longer operational.
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While BRD (brd.com) is no longer operating independently, companies of its nature typically used common email patterns. The domain brd.com was used. These formats are speculative for historical reference as the company is defunct.
[first].[last]@brd.com or [first_initial][last]@brd.com (e.g., jane.doe@brd.com or jdoe@brd.com)
Format
adam.traidman@brd.com
Example
0%
Success rate
CoinDesk • November 24, 2021
Coinbase has acquired BRD, a cryptocurrency wallet firm with over 10 million customers. The BRD team will join Coinbase Wallet to help 'accelerate web3 adoption' and provide users with a path to self-custody....more
Crypto News Outlets & User Advisories (Aggregated) • February 15, 2022
Following its acquisition by Coinbase in late 2021, the BRD wallet app officially began its sunset process in early 2022. Users were provided with instructions and a migration path to Coinbase Wallet to ensure continued access and management of their crypto assets....more
TechCrunch • August 16, 2017
Breadwallet, the company that rebranded to BRD, announced it has closed a $7 million Series A funding round. The investment was led by SBI Holdings with participation from Global Brain Corporation, East Ventures, and others, aiming to expand its team and add new features to its popular mobile Bitcoin wallet....more
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