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BRD - Groupe Societe Generale's Overview

Total employees5613
HeadquartersZurich
Founded1990

BRD, originally launched as Breadwinner in 2014, was one of the earliest and most user-friendly mobile cryptocurrency wallets, designed to make Bitcoin and other digital assets accessible to a global audience. It focused on security, decentralization (users controlled their private keys), and a simple interface. BRD supported Bitcoin, Ethereum, and various ERC-20 tokens. In November 2021, BRD was acquired by Coinbase, a leading cryptocurrency exchange platform. Following the acquisition, the BRD wallet app was sunsetted in early 2022, with users encouraged to migrate their assets to Coinbase Wallet to continue receiving support and feature updates.

Where is BRD - Groupe Societe Generale's Headquarters?

HQ Function

Served as the central hub for BRD's global operations, including software development, business strategy, marketing, and administrative functions for its cryptocurrency wallet services.

Notable Features:

Likely a modern office space typical of tech companies, fostering collaboration and innovation. Specific architectural details are not widely publicized due to the company's acquisition and operational wind-down.

Work Culture:

BRD likely fostered a dynamic, fast-paced work culture common in the cryptocurrency and startup space, emphasizing innovation, user-centric design, and security. As a Swiss-based company, it may have also incorporated elements of precision and reliability.

HQ Significance:

The Zurich headquarters was pivotal for BRD's growth, positioning it within a globally recognized financial and tech hub known for its stability and crypto-friendly environment. It was the nerve center for developing and popularizing one of the first mobile-first Bitcoin wallets.

Values Reflected in HQ: The choice of Zurich likely reflected values of security, stability, and global financial integration, crucial for a cryptocurrency wallet provider. The office environment would have aimed to reflect innovation and user-focus.

Location:

As a mobile-first cryptocurrency wallet, BRD had a global user base. Its application was available worldwide via app stores, supporting users in numerous countries to securely store, send, and receive various cryptocurrencies. While its core team was primarily in Switzerland and the US, its product's reach was inherently international, catering to the decentralized nature of cryptocurrency, reportedly serving over 10 million users across 170 countries at its peak.

Street Address:

Bahnhofstrasse Area / Central Business District

City:

Zurich

State/Province:

Zurich

Country:

Switzerland

BRD - Groupe Societe Generale's Global Presence

San Francisco, CA, USA

Address: Specific street address not publicly detailed; likely a co-working space or small office.

Key US presence for technology development, business development, and access to the North American cryptocurrency market and venture capital.

Buying Intent Signals for BRD - Groupe Societe Generale

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of BRD - Groupe Societe Generale

As of April 2025, BRD - Groupe Societe Generale' leadership includes:

Adam Traidman - Co-founder & CEO
Aaron Voisine - Co-founder & President
Spencer Chen - VP of Global Marketing

Investors of BRD - Groupe Societe Generale

BRD - Groupe Societe Generale has been backed by several prominent investors over the years, including:

SBI Holdings
Global Brain Corporation
East Ventures
Digital Currency Group
Kindred Ventures
CMT Digital Ventures

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

BRD was acquired by Coinbase in November 2021 and its services were subsequently sunsetted in early 2022. As an independent entity, BRD has had no executive hires or exits in the last 12 months (mid-2023 to mid-2024) because it is no longer operational.

Technology (Tech Stack) used by BRD - Groupe Societe Generale

Discover the tools BRD - Groupe Societe Generale uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

BRD - Groupe Societe Generale Email Formats and Examples

While BRD (brd.com) is no longer operating independently, companies of its nature typically used common email patterns. The domain brd.com was used. These formats are speculative for historical reference as the company is defunct.

[first].[last]@brd.com or [first_initial][last]@brd.com (e.g., jane.doe@brd.com or jdoe@brd.com)

Format

adam.traidman@brd.com

Example

0%

Success rate

News and media

CoinDeskNovember 24, 2021

Coinbase Acquires Crypto Wallet Firm BRD

Coinbase has acquired BRD, a cryptocurrency wallet firm with over 10 million customers. The BRD team will join Coinbase Wallet to help 'accelerate web3 adoption' and provide users with a path to self-custody....more

Crypto News Outlets & User Advisories (Aggregated)February 15, 2022

BRD Wallet Sunsets Post-Coinbase Acquisition, Users Advised to Migrate

Following its acquisition by Coinbase in late 2021, the BRD wallet app officially began its sunset process in early 2022. Users were provided with instructions and a migration path to Coinbase Wallet to ensure continued access and management of their crypto assets....more

TechCrunchAugust 16, 2017

Breadwallet (later BRD) raises $7 million for its decentralized Bitcoin wallet

Breadwallet, the company that rebranded to BRD, announced it has closed a $7 million Series A funding round. The investment was led by SBI Holdings with participation from Global Brain Corporation, East Ventures, and others, aiming to expand its team and add new features to its popular mobile Bitcoin wallet....more

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