HQ Function

Core operations including business strategy, marketing for the US market, e-commerce platform management, and partnership development.

Notable Features:

As a tech startup, its offices likely featured modern, open-plan designs fostering collaboration, typical for such enterprises. No specific widely publicized architectural highlights of a dedicated Brayola building.

Work Culture:

Characterized by a fast-paced, innovative, and customer-focused startup environment. Emphasis was on data-driven solutions, agile development, and solving a common consumer pain point in lingerie retail.

HQ Significance:

The New York hub was crucial for accessing the large US consumer market, tapping into fashion and tech industry connections, and driving commercial growth. Tel Aviv remained vital for tech development.

Values Reflected in HQ: The operational focus and environment would have reflected values such as innovation in technology, customer empowerment through personalized fitting, data-driven decision-making, and agility.

Location:

As an e-commerce platform, Brayola primarily targeted and served customers in the United States, with capabilities to ship to other international markets. Post-acquisition, its technological assets and brand concept contribute to Delta Galil's extensive global operations, which include design, manufacturing, and distribution networks across North America, Europe, and Asia, thereby broadening the potential reach of Brayola-inspired personalization.

Street Address:

Previously operated from New York City; specific long-term addresses for startups like Brayola often involved flexible or shared office spaces and were not consistently publicized as a single corporate HQ building.

City:

New York

State/Province:

NY

Country:

USA