Bravissimo
Bravissimo's Overview
Bravissimo is a UK-based multi-channel retailer specializing in lingerie, swimwear, and clothing designed to fit and flatter women with larger cup sizes (D to L cup). Founded in 1995 by Sarah Tremellen, the company's mission is to provide a transformative and confidence-boosting experience for its customers, offering a wide range of styles and expert fitting advice. Bravissimo operates through its website, mail-order services, and a network of retail stores across the UK and a store in the US, and was acquired by Mayfair Equity Partners in 2023.
Where is Bravissimo's Headquarters?
HQ Function
The headquarters serves as the central operational hub, overseeing management, merchandising, marketing, e-commerce, customer service, and administrative functions for Bravissimo's UK and international business.
Notable Features:
Located within Imperial Court, a modern business park, the headquarters provides a contemporary office environment. Leamington Spa itself is known for its Regency architecture and attractive public gardens, offering a pleasant setting.
Work Culture:
Bravissimo cultivates a supportive, inclusive, and customer-centric work culture. Employees are typically passionate about the brand's mission of empowering women and providing exceptional service.
HQ Significance:
The Leamington Spa headquarters is pivotal for coordinating Bravissimo's multi-channel retail operations, driving brand strategy, and supporting its growth as a specialist provider in the lingerie and swimwear market.
Values Reflected in HQ: The operational efficiency and collaborative environment of the headquarters aim to reflect Bravissimo's core values of quality, customer dedication, expertise, and female empowerment.
Location:
Bravissimo has a strong presence in the United Kingdom with numerous retail stores and a comprehensive e-commerce platform. Internationally, they serve customers worldwide via their website, with dedicated international shipping and customer support. They also operate a physical retail store in New York City, USA, and utilize logistics hubs to support key international markets like North America.
Street Address:
Imperial Court, Holly Walk
City:
Leamington Spa
State/Province:
Warwickshire
Country:
United Kingdom
Bravissimo's Global Presence
Dayton, New Jersey, USA
Address: 200 Docks Corner Road, Suite 221, Dayton, NJ 08810
Supports the growing US e-commerce market by facilitating efficient order processing, customer returns, and inventory management for North American customers.
Buying Intent Signals for Bravissimo
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Bravissimo
As of April 2025, Bravissimo' leadership includes:
Investors of Bravissimo
Bravissimo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Bravissimo has actively strengthened its executive leadership team over the past 12-18 months, particularly following its acquisition by Mayfair Equity Partners in March 2023. Recent key appointments within the last 12 months include a new Chief Marketing Officer and a People Director.
New Appointments:
Technology (Tech Stack) used by Bravissimo
Discover the tools Bravissimo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Bravissimo Email Formats and Examples
Bravissimo typically uses a standard professional email format for its employees, such as combining an employee's first name and last name with the company domain. For general customer inquiries, specific departmental emails like customercare@bravissimo.com are provided on their website.
firstname.lastname@bravissimo.com
Format
jane.doe@bravissimo.com
Example
75%
Success rate
News and media
Drapers • January 26, 2024
Bravissimo Sales Rise but Posts Loss Amid Investment and Expansion
Bravissimo reported increased annual sales to £62.1m for the fiscal year ending October 29, 2022. However, the company recorded a pre-tax loss of £3.1m, attributed to significant investments in technology, US market expansion, and new store openings following its acquisition by Mayfair Equity Partners....more
Drapers • October 16, 2023
Bravissimo Expands Retail Footprint with New Cambridge Store Opening
Lingerie specialist Bravissimo opened a new, larger retail store in Cambridge, relocating to Sidney Street from its previous smaller premises in the city. The new store is designed to provide an improved and more spacious shopping experience for customers....more
Mayfair Equity Partners • March 7, 2023
Mayfair Equity Partners Acquires Lingerie Retailer Bravissimo
Private equity firm Mayfair Equity Partners announced its acquisition of Bravissimo, a leading multi-channel retailer of lingerie and swimwear for D-L cup women. The investment is intended to support Bravissimo's ongoing growth, digital development, and international expansion....more
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