Braun
Braun's Overview
Braun, founded in Germany in 1921 by Max Braun, is a globally recognized brand celebrated for its functional and aesthetic design, high-quality engineering, and innovative consumer products. Initially focused on radio components, Braun expanded into a wide array of electrical appliances, including iconic electric shavers, epilators, beauty care devices, and household items. The brand's design philosophy, heavily influenced by Dieter Rams under the motto 'Less, but better,' has made Braun products timeless classics. Today, Braun's grooming (shavers, trimmers) and beauty care (epilators, IPL) businesses are part of Procter & Gamble (P&G), while the household appliance division (kitchen appliances, irons) operates under a perpetual license by De'Longhi Group. Braun continues to stand for reliability, durability, and cutting-edge technology.
Where is Braun's Headquarters?
HQ Function
Global hub for Braun's design innovation, research, and development, primarily for P&G's grooming and beauty care product lines. It drives technological advancements and upholds the brand's stringent quality and design standards.
Notable Features:
Features iconic modernist architecture reflecting Braun's 'less but better' design philosophy. The campus includes advanced R&D laboratories, testing facilities, and design studios. It historically housed the Braun Collection museum, showcasing seminal works by designers like Dieter Rams.
Work Culture:
A culture rooted in precision engineering, design excellence, and user-focused innovation. It fosters collaboration between interdisciplinary teams to create products known for their functionality, durability, and aesthetic appeal.
HQ Significance:
The Kronberg site is the spiritual home of Braun, where its world-renowned design DNA and engineering prowess were cultivated. It represents a legacy of German industrial design and quality recognized globally.
Values Reflected in HQ: The headquarters embodies Braun's core values: functionalism, quality, simplicity, and innovation. The design of the campus and its operations foster creativity, meticulous engineering, and a commitment to enduring product value.
Location:
Braun products are available in over 100 countries. Global functions are managed through Procter & Gamble (for grooming and beauty) and De'Longhi Group (for household appliances). These include R&D (primarily centered in Germany for P&G's Braun products), global supply chain and manufacturing, extensive marketing and sales operations tailored to regional markets, and worldwide customer support services.
Street Address:
Frankfurter Strasse 145
City:
Kronberg im Taunus
State/Province:
Hesse
Country:
Germany
Braun's Global Presence
Marktheidenfeld, Bavaria/Germany
Address: Procter & Gamble Manufacturing GmbH, Baumhofstrasse 40, 97828 Marktheidenfeld, Germany
Serves as a key European manufacturing and innovation hub for Procter & Gamble, leveraging advanced production technologies and R&D capabilities for multiple product lines.
Buying Intent Signals for Braun
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Executive Team of Braun
As of April 2025, Braun' leadership includes:
Investors of Braun
Braun has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Executive leadership changes impacting the Braun brand typically occur within its parent organizations, Procter & Gamble (P&G) for grooming and beauty, and De'Longhi Group for household appliances. A notable recent transition involved the leadership of P&G's Grooming division.
Departures
New Appointments:
Technology (Tech Stack) used by Braun
Discover the tools Braun uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Braun Email Formats and Examples
Corporate email communications related to Braun, especially for its grooming and beauty care lines, would typically follow the email format conventions of Procter & Gamble (P&G). For customer service, dedicated channels on the Braun website are the primary contact method.
A common P&G email format is [lastname].[initial]@pg.com.
Format
smith.j@pg.com
Example
70%
Success rate
News and media
P&G Newsroom • February 28, 2024
Braun Introduces Its Most Efficient IPL Device Yet: The New Skin i·expert
Braun (P&G) unveiled its new Skin i·expert IPL, described as the world's first smart IPL system that learns and adapts to the user's skin. It offers real-time feedback and a personalized treatment plan via a connected app, aiming for visible hair reduction in 3 weeks....more
iF Design Award Official Website • March 15, 2024
Braun Series 9 PRO+ Electric Shaver Wins iF DESIGN AWARD 2024
The Braun Series 9 PRO+ electric shaver was honored with the prestigious iF DESIGN AWARD 2024. This award recognizes its exceptional design quality and innovative shaving technology, underscoring Braun's leadership in product aesthetics and performance....more
De'Longhi Group Press Release • November 16, 2023
De'Longhi Group Reports Strong Performance, Highlights Braun Household Growth in Q3 2023
De'Longhi Group's financial report for the first nine months of 2023 indicated positive momentum, with specific mention of the Braun brand (household segment) contributing to growth, particularly in food preparation and ironing categories, demonstrating continued market appeal....more
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